The document provides an overview of strategic management. It defines strategic management as the art and science of formulating, implementing, and evaluating cross-functional decisions to achieve organizational objectives. The strategic management process involves three main stages: strategy formulation, strategy implementation, and strategy evaluation. Key elements of strategy formulation include developing a vision and mission, assessing external opportunities and threats, analyzing internal strengths and weaknesses, and selecting strategies to achieve long-term objectives.
Corporate Strategy or Strategic Management
Concepts and Cases by Fred R. David,
Francis Marion University, Florence, South Carolina, &
Forest R. David,
Strategic Planning Consultant
Corporate Strategy or Strategic Management
Concepts and Cases by Fred R. David,
Francis Marion University, Florence, South Carolina, &
Forest R. David,
Strategic Planning Consultant