Dave Boyce, Fundly: From Fans to Followers to Funds

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Dave Boyce, CEO, Fundly Twitter Handle: @davidjboyce1 I have 10,000 fans on Facebook and 6,000 followers on Twitter—now what? I've tried asking them for money, but they don't seem interested in donating—what to do? Learn the simple techniques you can use to build engagement among your base so that when you need them, they are there for you—to volunteer, to donate, or to fundraise.

Technology News & Politics

Let’s Be Friends
I have 10,000 Facebook
fans & 6,000 Twitter
followers. Now what?

Your Social Contract
Share Engaging Content

Recruit New Promote
Supporters Fund
Raise

Give Followers What They Want
What Your What Your
Followers Want: Nonprofit Wants:

Engagement
Content that Response to
Informs, Inspires, Invok Fundraising Requests
es Emotions, or
Entertains

Engagement & Product Views

* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

Engagement & Purchase Intent

* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

Engagement & Store Lookups

* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

Engagement & Online Sales

* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

What type of
content resonates
with your fans?

What issues do your
fans care about most?

Measure & Improve
Engagement
By Content Type

• Questions drove 179% • Videos had 116% more
more engagement than engagement than 3rd party
status updates w/o links content but links were 67%
of all posts, videos were
3%

Measure & Improve
Engagement
By Relevancy of Content

• Positive “Save the Rainforest” posts had 121% more
engagement than negative “Deforestation” posts.

How To Choose Content

• YES: Save the Rainforest
(how to take
action), Plants, Pictures, L
ocations, Facts, Deforestati
on, and Animals

• NO:
3 Billion searches per day – The worlds Tourist/Travel, People, NG
largest focus group! Os, Kids, and Food

Making Fundraising
More Social (Engaging)
Sharing with your fans is just the 1st step

• Celebrate milestones
• Thank supporters
• Announce donation matches
• Share good press
• Promote top fundraiser
rewards
• Create momentum!

Social Fundraising
Potential
Annual Giving Potential =
Engagement + Likes + Social
Multiplier

Do you know the value of
a like?

Where Do I Go For Help?
• blog.fundly.com
• MediaCause.org
• Facebook.com/nonprofits

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Dave Boyce, Fundly: From Fans to Followers to Funds

1. From Fans to Followers to Funds

2. Let’s Be Friends I have 10,000 Facebook fans & 6,000 Twitter followers. Now what?

3. Your Social Contract Share Engaging Content Recruit New Promote Supporters Fund Raise

4. What is Engagement?

5. Behavior Can Be Trained

6. Give Followers What They Want What Your What Your Followers Want: Nonprofit Wants: Engagement Content that Response to Informs, Inspires, Invok Fundraising Requests es Emotions, or Entertains

7. Engagement & Product Views * Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

8. Engagement & Purchase Intent * Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

9. Engagement & Store Lookups * Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

10. Engagement & Online Sales * Study completed by Raidious using propriety Facebook engagement metrics & Omniture data

11. But… What does that mean?

12. What type of content resonates with your fans? What issues do your fans care about most?

13. Measure & Improve Engagement By Content Type • Questions drove 179% • Videos had 116% more more engagement than engagement than 3rd party status updates w/o links content but links were 67% of all posts, videos were 3%

14. Measure & Improve Engagement By Relevancy of Content • Positive “Save the Rainforest” posts had 121% more engagement than negative “Deforestation” posts.

15. How To Choose Content • YES: Save the Rainforest (how to take action), Plants, Pictures, L ocations, Facts, Deforestati on, and Animals • NO: 3 Billion searches per day – The worlds Tourist/Travel, People, NG largest focus group! Os, Kids, and Food

16. Making Fundraising More Social (Engaging) Sharing with your fans is just the 1st step • Celebrate milestones • Thank supporters • Announce donation matches • Share good press • Promote top fundraiser rewards • Create momentum!

17. Social Fundraising Potential Annual Giving Potential = Engagement + Likes + Social Multiplier Do you know the value of a like?

18. Where Do I Go For Help? • blog.fundly.com • MediaCause.org • Facebook.com/nonprofits

19. Thank You!

Editor's Notes

Build trust by sharing content about your common interest and organizations impactAsk supporters to give money and help fundraiseRecruit new supporters to social/email content stream GREAT QUESTION:What percentage of Facebook and Twitter posts are related to fundraising? Is that the optimal ratio?

Dave Boyce, Fundly: From Fans to Followers to Funds

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