This document contains the agenda for the SITA Europe ICT Forum taking place on October 29-30. The forum will discuss topics related to smart travelers of the future, tomorrow's airport experiences, and technology and innovation in aviation. Several panel discussions and insight sessions are scheduled over the two days covering trends in air travel growth, passenger experience, distribution technologies, and innovations for airlines, airports, and aircraft. The event will also include presentations on latest market insights, a press demo tour, and networking activities such as a gala dinner and tours of Schiphol Airport.

1. Setting the Scene
Dave Bakker, President Europe

2. Let’s celebrate together
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3. AIR TRAVEL GROWTH REMAINS VERY
ROBUST

4. INDUSTRY PROFITS IMPROVING

5. REGIONS IMPROVING AT DIFFERENT RATES

6. AIRLINE SHARE PRIZES IMPACTED

7. DIVERGENCE IN GDP GROWTH TRENDS
Source: FG Innovata

8. EUROPEAN CAPACITY GROWTH
2005 - 2014
Source: FG Innovata

9. EUROPE FINANCIALS

10. ONLY 163 AIRPORTS OVER 1M SEAT
Source: FG Innovata

11. Passenger experience
Distribution
Taking control of the trip
Staying connected

12. WEDNESDAY 29 OCTOBER - AGENDA
09.00 - 10.00 Welcome coffee
10.00 – 10.20 Welcome and opening
Dave Bakker – President, Europe, SITA
10.20 – 10.40 Future insight. Latest trends
Nigel Pickford - Director, Market Insight, SITA
10.40 – 11.00 European Airlines into the future
Athar Husain Khan - Chief Executive Officer, AEA
11.00 – 12.30 Panel 1 – Smart travelers of the Future
Moderator: Nigel Pickford - Director, Market Insight, SITA
Panelists
13.15 – 14.00 Press demo tour (Russian press)
14.00 – 15.30 Panel 2 – Tomorrow’s airport experience.
On departure. On arrival.
Moderator: Catherine Mayer - Vice President Airports, SITA
Panelists
Robert O’Meara - Director, Media & Communications, ACI
Europe
Thomas Schnalke - Managing Director, Düsseldorf Airport
Albert Van Veen – CIO, Schiphol Group
Ilario Busoni – Security Manager, Aeroporti di Roma
15.30 – 16.00 Coffee break
David Bulman - Director of IT, Virgin Atlantic
Dmitry Chuyko – CEO, S7 Travel Retail
Andrew O'Connor - Portfolio Director Airports, SITA
12.30 – 14.00 Lunch
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16.00 – 17.30 Panel 3 – Technology and Innovation.
The aviation of the Future
Moderator: Paul Boyle - Portfolio Director SITA
Panelists
Ian Dawkins - CEO, OnAir
Lena Erneling Albers - Manager On Ground Products, SAS
Andrey Gorbunov - Adviser to Rector’s Office MSTU CA
(Moscow State Technical University of Civil Aviation)
David van Hoytema - CFO, FastTrack Company
17.30 – 17.45 Wrap up
19.00 Departure to Gala Dinner
19.20 – 20.00 Navigation on Canals
20.00 – 22.30 Dinner at Maritime Museum

13. THURSDAY 30 OCTOBER - AGENDA
09.00 - 10.00 Press briefing
09.30 – 11.30 Russian Session (in Russian language)
10.00 – 11.30 Insight Sessions
What’s New for Airlines
What’s New for Airports
What’s New for Aircraft
11.30 – 14.00 Buffet lunch
11.30 – Special Ruffle – “What was new at Insight Sessions?”
Departures to Schiphol Airport tours
12.00 – 13.30
13.30 – 15.00
15.00 Departures
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14. INSIGHT SESSIONS DAY 2
Timing: 10.00 to 11.30 am. Congress Center
Session 1 – What’s new for Airlines
At a time when airlines are faced with increasing profitability challenges, they want to ensure that their IT resources are invested in areas that not
only transform their business and passenger operations, but also improve the bottom line. We will share some of SITA’s innovations to address
airline needs in the areas of:
Maximizing Operational Efficiency - through improved intelligence, employee productivity, automated processes and efficient passenger handling.
Optimizing the Passenger Experience - delivering the best possible experience for each passenger in line with airline’s brand and service goals.
Maximizing Wallet Share - deriving maximum revenue from each customer.
Session 2 – What’s new for Airports
Modern airports are looking for new technologies that will expand the airport capacity and enable more effective and economical use, however on the
other hand will also support a better passenger experience when passing through the airport. This session provides an update on SITA's solutions
that will help airports in meeting these objectives and generating new revenue from non-aeronautical services.
Opening including ATI Trends Update - Highlights from the Airport IT surveys and Baggage report
Welcome to the Future - Robot Parking and its first experiences from Dusseldorf Airport
What about a Single Token? - Biometrics and the future concepts of the Passenger processing, NFC, iBeacons
AirportConnect - your truly common-use platform - Update in regards of the self-service support
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ICT enabling airport transformation
Supporting non-aeronautical revenue: SITA Media Station, CrewTablet, Airport Master Systems Integration - For airports expanding or refreshing: we
deploy all ICT infrastructure, we can integrate the solutions with managed service.
LTE: Enables the ability to deliver mission critical services through a high coverage and reliable network.
Session 3 – What’s New for Aircraft
More and more these days the automation of the aircraft process is an ‘essential to have’ rather than a ‘nice to have’. The addition of new ‘connected
aircraft’ to the existing operation requires changes, which when implemented including the existing fleet has the ability to generate significant savings
and operational improvements. Using case studies and demonstrations of the various elements, we will show you how we have helped customers,
starting with the process review through building the internal business case to support the change through the delivery of the solution to realize the
benefits associated with an integrated aircraft centric ecosystem.
Maximizing Operational Efficiency - through aircraft centric solution design, automated processes and flight / cabin crew inclusion.
Gatelink, Aircraft Hub, ATC Messaging (Air Traffic Control Messaging). Generation Messaging for Aircraft Health Monitoring.
Delivering tangible cost savings – by conducting honest process reviews, implementing the business change and following new process, tangible
benefits are realized.
See the system components – We will bring the solution applications to demonstrate.

15. THANK YOU TO OUR SPONSORS
SUPPORTED BY
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16. SOCIAL @ Europe ICT Forum
• Twitter – www.twitter.com/sitaonline
• @sitaonline
• #SITAForum
LinkedIn
• Corporate page
• Air Transport Information Technology Group
Slideshare – www.slideshare.net/sitaonline
• Speaker presentations
Facebook – www.facebook.com/sitaonline
• Event
• Posts on corporate page
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Join the discussions, share your views and share our content

17. Thank you