The document outlines the Datanauts initiative aimed at fostering innovation through the use of Earth observation data from the European Commission's Copernicus program. It emphasizes the importance of collaboration, content creation, and community engagement to convert big data into actionable ideas while hosting various events like hackathons and meetups. The ultimate goal is to build an open innovation ecosystem that attracts a new audience and enhances public perception of Copernicus as a valuable resource.

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DATANAUTS
DECODING EARTH
OPEN INNOVATION &
EARTH OBSERVATION
PROJECT PROPOSAL

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"To know that we know what we
know, and to know that we do
not know what we do not know,
that is true knowledge.“
Nicolaus Copernicus (1473 – 1543)
mathematician & astronomer
EPILOG

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The prime directive of wisdom also applies to the relationship we have to
our home and cradle: Earth. Much have we learned already, but the
European Commission's Copernicus program* that aims is building an
autonomous, multi-level operational Earth observation capacity, promises
to deliver so much more!
Copernicus is not only about big data, but also about big opportunities. A
fact way to few people know by now. The challenge is to convert big data
into big ideas, to get people involved, people with ideas! That includes
data experts, but not exclusively. Because good ideas may originate from
the most unexpected places.
* http://www.copernicus.eu
EARTH & DATA
CHALLENGE

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WE HELP MAKE
CHANGE HAPPEN
Datanauts is an initiative, a program, a proven concept
dedicated to spark the creation of great ideas. Ideas that make
a change. Leveraging visionary thinking, talent and skills using
custom-tailored tools, Datanauts is capable to support
Copernicus to achieve the recognition and impact it deserves.
VALUE PROPOSITION

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3The number of stunning facts and
stories around Copernicus data are
endless. We collect, evaluate,
distribute them in an efficiently
targeted way on Social Media.
Fascinating content triggers
interest and interest drives
involvement.
ELEMENTS OF
SUCCESSFUL IDEATION
1 CONTENT & DATA
To get people involved in action we
offer them space and time for
inspiring collaboration.
Thoroughly planned and executed
events not only deliver fun plus an
increased consideration of
Copernicus but a highly motivated
community as well as striking
results.
2 COLLABORATION
Sought-after events, online PR
about these events, striking results,
they provide new additional
content which we use as success
story and communication booster
to approach a broader public.
Entertaining and educating them,
igniting conversations, asking for
their ideas.
3 EDUTAINMENT
TOOLBOX

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UNDERLYING MAGIC
CUSTOMER SEGMENTS CUSTOMER JOURNEY
DATA SCIENTISTS
ENTREPRENEUR
Whois? Business-minded bunch who want access to the right
earth observation data and meet the right people to make
their idea a success.
What do we do? Start-Up Event: A day of talks, meetings,
business incubation and coaching sessions boosting business
innovation for EO data.
Whois? Rational people with efficiency in mind who will
always ask: „What can I learn that will benefit me in my job?“
What do we do? Meetups: Regular meetings with keynotes
and workshops using earth observation data to enhance their
data visualization skills.
Whois? Emotional, tenacious bunch of inspired people willing
to follow a Science Jedi into long days and nights of coding and
making to save the world.
What do we do? Hackathon: creating a challenge to solve
problems using earth observation and edutain them with
scientific topics.
HACKER
CONNECT
ORIENT
INTERACT
RETAIN
ADVOCATE
User becomes a blog
author or event speaker.
User becomes a regular
reader or shares assets.
User shares content or
regulary joins an events.
User joins a newsletter
or social media channel.
User consumes content
or joins an event.

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PROJECT CANVAS
COST STRUCTURE REVENUEIMPACT
PURPOSE
PROBLEM SOLUTION
KEY METRICS
VALUE PROPOSITION SEGMENTSUNFAIR ADVANTAGE
CHANNELS
Proven track record for
hackathons and TEDx
conferences. Expertise and
experience in creating and
running communities.
• Datanauts.org
• Social Media
• Media Partners
• Local Events
• Word of Mouth
Beneficiary
• EUMETSAT & partner
• IT provider
• European Commission
Customers
• data scientists
• hackers & makers
• entrepreneurs
Social: Create awareness
for earth observation and
foster innovation around
the Copernicus program.
Customer: Learn more
about earth observation in
a playful way. Develop
data science skills based
on weather data and
launch a startup based on
Copernicus data.
People get flooded with
information and
sensation. Even the most
fascinating topics in
science struggle to receive
attention.
Copernicus is perceived (if
known at all) as a gigantic,
in-transparent, expensive
governmental project.
An edutaining ecosystem of
content and events that
help to grow a vivid
community of makers, data
nerds and entrepreneurs.
• # of event participant
• # of projects
• media reach
• paid media (Facebook & Google ads)
• team (content production & community management)
• event logistic (location, catering, marketing)
• sponsorship
• Horizon2020
establishing an open
innovation eco system for
earth observation data.
Attract a new audience for earth observation topics and
foster innovation around earth observation data.

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1.000 50 10.000
PARTICIPANTS
• 10 meet-ups
• 2 hackathons
• 1 startup event
• 1 TEDx conference
PROJECTS
• software assets
• demos & prototypes
• minimum viable
products
• business models
REACH PER MONTH
• datanauts.org
• social media
• offline activities
• media partnership
Roadmap & key metrics
q416 q117 q217 q317 q417

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STATUS & TIMELINE
The prototype. Call it the Schiaparelli lander* of the
Datanauts universe: being a successful series of events
leading up to the big TEDxRheinMain conference, it
was also a demonstrator for our capability to spread the
message, entertain and involve.
* http://bit.ly/ESA_Schiaparelli
Looking for partners. Preparing for Launch means to get
everybody on board needed for a successful Datanauts
mission. Because without the energy needed, it won't get off
the launch pad, let alone reach escape velocity.
Launch of Datanautsx
If all goes well, we can be ready for
launch by late summer / early fall of 2016. Our systems have
been readied, we are waiting for our partners.
09/2015
06/2016
09/2016

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” OVER 75 YEARS OF EXPERIENCE IN
OPEN INNOVATION, STORYTELLING AND
COMMUNITY BUILDING. “
MEET OUR TEAM
Imagenieer and transformation
agent, making the waves, while
others just surf the internet.
Executive Producer
WOLFGANG WEICHT
Storyteller, concept developer,
content strategist and all out
geek.
Content Curator
GÜNTHER MULDER
Chief Curiosity Officer,
Tech Trend Lover. Visualizer,
Videonator & Wordifier
Creative Director
FRITZ EHLERS

11. Copernicus is a unique opportunity to take part
in one of mankind's greatest running projects.
There are various ways to become an essential
and valuable part of the Datanauts universe and
benefit from it massively.
Funding, expertise, location, hardware, software.
Whatever you want to contribute, it will be highly
welcome and earn you eternal kudos!
c/o Wolfgang Weicht
Hallgartenstrasse 7
60389 Frankfurt / Germany
VISIONARIES WANTED
hello@datanauts.org
http://linkedin.com/company/tedxrheinmain
http://hello.datanauts.org
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