Uploaded byWolfgang Weicht
Webinar: Data (&) Storytelling
This document discusses the differences between data science and storytelling. It notes that while data provides information and facts, storytelling incorporates emotions, truth, and human experiences. The document presents different models for understanding data and constructing stories, including a hero's journey narrative structure that moves from a character facing a problem to receiving guidance, taking action, and ultimately finding success. It argues that effective presentations blend both logic from data with emotional storytelling techniques to engage audiences.
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Webinar: Data (&) Storytelling
- 1. Data (&) StorytellingIFemotions = conflicts + hope AND information = truth + data IS storytelling ≠ data science? © Wolfgang Weicht // basislager@kzwei.org // 31.03.2020
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- 3. UNDERSTANDING DATA AVAILABLE KNOWN KNOWNSUNKNOWNKNOWNS UNKNOWN UNKNOWNS KNOWN UNKNOWNS „I know the problem and the solution.“ „I see the problem but not the solution.“ „I didn‘t realize it, but have a clear solution.“ * „I had no idea It just happened.“ ¯_(ツ)_/¯*
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- 5. THIS IS WHEREYOU LOST YOUR WALLET? NO, I LOST IT IN THE PARK. BUT THIS IS WHERE THE LIGHT IS.
- 6. Everybody has aplan until they get punched in the mouth.
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- 13. The meaning oflife is absurd. meaningless
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- 15. FACTS VS. STORIES GERMAMYUSA FRANCE
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- 17. THE HERO WITHA THOUSAND FACES
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- 19. A character has a problem andmeets a guide who gives them a plan and calls them to action that helps them avoid failure and ends in a success. TRANSFORMATION from zero to hero. FRONTEND = LOGIC
- 20. Character Problem GuidePlan Action Failure Success HOLLYWOOD PROPAGANDA MARKETING RELIGION BEST PRACTICE
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- 22. PITY + FEAR+ CATHARSIS BACKEND = EMOTION
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- 24. ACT 2 LOGIC ACT 1 EMOTIONS PRESENTATIONBLUE BRINT ACT 3 EMOTIONS & LOGIC MainArgument1 MainArgument2 MainArgument3 Location MainCharacter Imbalance Balance Solution Crises Solution Climax Catharsis PRESENTATION TIMELINE
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- 26. THE END ANOTHER TIP:THE LAST CHART OF YOUR PRESENTATION IS THE MOST IMPORTANT ONE OF THE WHOLE SHOW. IT OFTEN REMAINS ON THE WALL UNTIL THE END OF THE MEETING. USE THIS OPPORTUNITY WISELY. HAVE A STRONG ARGUMENT ON THE LAST CHART. SO PLEASE MAKE ME A FAVOR AND DON'T USE THE STUPID "THANK YOU FOR YOUR ATTENTION". ONLY IDIOTS DO THAT. YOU ARE NOT A LOSER. AND REMEMBER, IF YOU HAVE A LOT OF TEXT ON YOUR CHART, PEOPLE START READING RIGHT AWAY, THAT'S HOW IT IS. YOU LOSE THEIR ATTENTION. SO DON'T BE LIKE BOB. THANK YOU FOR YOUR ATTENTION. medium.com/socialtech-e-v