portfolio

LUKAS FITZE: PORTFOLIO
MEDIA PLANNING + SALES
LIVE + INTEGRATED MARKETING /
PARTNER + SPONSORSHIP DEVELOPMENT /
PROJECT + RELATIONSHIP MANAGEMENT /
PUBLIC DIPLOMACY

A Swiss transplant to New York, I started out in
corporate advertising in Zurich, picked up the thread
in New York, cutting my teeth with advertising giants
such as Ogilvy & Mather, Foote, Cone & Belding,
mastering the ropes of media planning, project
management, and emerging digital technologies.
Eventually transitioning into business development
for a pioneering digital entertainment start up, my
course has since been set as a producer of business
and culture initiatives for a roster of international
clients: building inroads between the realms of
culture, science, technology and public diplomacy by
integrating them with new media platforms and
technologies.
With the digital boutique, Featurezoo, I co-founded, I
am able to propel my client services as well as
produce new content.
Lukas U. Fitze 456 Broadway 3FL New York. NY 10013 917.415.6459 lukas@featurezoo.net

Table of Contents
Selected Projects
Robert Frank - Don’t Blink
SPS @The Venice Biennale
ETH / CeBIT 2016
ETH / The Daily Future
World-Architects
MCY Music World
ETH Zurich Pavilion @IDEAS CITY FESTIVAL
Basel / Miami CEO Forum
ETH / Zurich Meets NY
Swiss Roots
Helvetica Bold
Swiss Peaks Festival
Swiss Mission to the UN / 10 Reasons
Extremely Hungary
Pen World Voices
Seaport Music Festival
Pages
4
5
6
7
8
9 - 10
11 - 15
16 - 18
19 - 21
22 - 25
26
26 - 31
32
33 - 36
37
38

4
CONSULTING PRODUCER: DON’T BLINK - ROBERT FRANK
Swiss-born, dyed-in-the-wool, New Yorker, Robert Frank is
one of the most influential photographers of the 20th
century—and also one of the most reclusive. A number of
documentaries have been made about him, but without his
full-fledged participation, until now. Don’t Blink is a
chronicle of the life and times of this pivotal artist, by his
dear friend and collaborator Laura Israel. A combination of
unprecedented access and perspective on the man, has
mad Don’t Blink a critical success.
As Consulting Producer, I leveraged fundraising for the
production, bringing entities such as the City of Zurich into
the fray to lend financial support for the film.
The film is set for commercial release internationally in
2016.
More about Don’t Blink
Watch the trailer
Media coverage
Official poster, Don’t Blink - Robert Frank

SPS (Shaping Public Space) is an installation
created for the 2016 Venice Biennale of Architecture,
by New York ﬁrm, AP*T Architecture. The installation
is part of the Time, Space, and Existence exhibit at
Palazzo Mora, and addresses issues of what
constitutes public space.
Featurezoo was tasked with creating an
accompanying video (which screens within the space),
as well as orchestrating an interactive social media
component for the six month duration of the festival.
Watch the trailer
SPS BY AP*T ARCHITECTURE @ VENICE BIENNALE 2016
5

Switzerland was the ofﬁcial partner of CeBIT 2016,
and Featurezoo produced 4 short videos for the ETH
Zurich's booth at the Swiss Pavilion in Hanover,
Germany.
Under the rubric Everything is Converging, the videos
spotlight work and research from the ETH Zurich
Computer Sciences department, namely: Information
Security / Novel Computing Platforms / Machine
Learning / Gamiﬁcation.
Watch the trailer
Everything is Converging
EVERYTHING IS CONVERGING ETH ZURICH @CEBIT 2016
6

THE DAILY FUTURE SERIES
The Daily Future is a series of short ﬁlms created by
Featurezoo, introducing ETH Zurich to a new
audience as well as some of the institutes core areas
of research and study: nano-robotics, quantum
computing, natural sciences, astrophysics, and big
data. These shorts offer a fresh and friendly approach
to these complex topics.
So far we produced seven segments, which can be
watched here.
THE DAILY FUTURE (CLIENT: ETH ZURICH)
7

In 2013 I took up a mandate with World- Architects as
Business Development & Marketing Director. World-
Architects is a premium online network of outstanding
architects, landscape designers, engineers, interior
designers, lighting consultants and architectural
photographers—brought together with the goal of advancing
quality in architecture.
Responsibilities include: event marketing, digital and social
media (facebook population: 280,000), strategic
partnerships, trade show representation, and sales.
8
BUSINESS DEVELOPMENT & MARKETING: WORLD-ARCHITECTS (US)

LIFEHOUSE (click for archive)
One of several MCY projects I developed: Pete Townshend's Lifehouse one
time only concert was filmed at the Royal Opera House as an "immersive
rock experience" and produced by MCY exclusively for the web as a pay-per-
view webcast.
I was Associate Director of Business Development & Project
management at MCY Music World in New York from 2001 -
2002. MCY Music Word, a German company, based in Munich
and New York was a pioneer of digital media entertainment.
Finding itself in the center of the Napster revolution, MCY
positioned itself as an internet platform with a vision of cornering
the niche in digital music/entertainment distribution for the mass-
market.
Offerings included pay-per-view, on demand, and streaming
webcasts, featuring international stars such as Michael Jackson,
Puff Daddy, Sting and Pete Townshend. It boasted an extensive
music catalogue of 5 million songs to be downloaded—MCY
being the only patented (and commercially viable) platform for
secure and legal retail distribution of digital media at the time— in
fact the first of it’s kind. A precursor to iTunes. MCY also
introduced a digital player NETraxplay at least 10 years before
Apple's iPod hit the market.
PROJECT MANAGEMENT: MCY MUSIC WORLD
9

- Developing strategic partnerships with record labels, online media
partners, and cross-promotional platforms who could offer our
webcasts to their audience. I was responsible for the e-commerce
strategy, and managed projects such as Pete Townshend's
Lifehouse a live concert filmed at the Royal Opera House in
London. Built around the idea of an immersive user experience, it is
truly an artifact of digital pioneering: the wild wild west of the world
wide web.
- Building MCY's network and leveraging it's exposure by
sponsoring major music festivals and industry events. One such
example is my negotiation of exclusive sponsorship deals with open
air festival Rock am Ring and it’s media partner, MTV Germany. I
was responsible for making sure MCY's brand exposure was well
leveraged at the event. I created several networking events for
music industry representatives during the festival, utilizing the VIP
lounges at Rock am Ring (made available to MCY as a presenting
sponsor.) I also represented MCY at various industry events and
gatherings such as the Cologne Music Fair.
As director of Associate Business Development, I oversaw several
complex operations:
- Creating a website: MCY was an early adopter of e-commerce
and the website we developed needed secure downloads, secure
financial transactions, digital rights management, and a section for
pay-per-view webcasts— and of course the proprietary software
for the digital player. I worked with the internet agency, Sapient
and in-house programmers, data-base specialists, content
managers, designers as well as with the legal department
concerning compliance issues.
PROJECT MANAGEMENT / BUSINESS DEVELOPMENT: MCY MUSIC WORLD
10

11
Bird’s eye view of the Pavilion: (l) Nestled between East Village residential buildings (r) finishing touches during construction.
PROJECT MANAGER: ETH ZURICH PAVILION @ IDEAS CITY FESTIVAL

The panel, moderated by Mark Wasiuta, featured stars and
innovators of the “new materials” architecture movement: David
Benjamin, Dirk Hebel and Philippe Block.
The Pavilion was a direct result of relationships I had developed
between to the New Museum /IDEAS CITY Festival and ETH
Zurich at the Zurich Meets NY festival a year earlier. As local
producer, I worked in tandem with the ETH architectural team on
the project from the ground up: location scouting / local
contractors / interface with NYC Parks / DOB Permits / co-
curation of program / event logistics / catering / local
partnerships.
I also worked with the ETH team to enhance the ETH brand,
ensuring that the Pavilion got maximum coverage in
international design / architecture / lifestyle publications (see
media list).
Watch a time-lapse video of the Pavilion construction here.
More about ETH Zurich Pavilion
12
Described as “a cutting edge artifact from the future”, the ETH Zurich
Pavilion, designed by a team of ETH architects and engineers, was
created from repurposed waste materials. A satellite hub for the New
Museum’s IDEAS CITY Festival, the ETH Pavilion was it’s own main
attraction, and also played host to a series of events (15 in total over
4 days), a mix of panels, presentations, and think tanks which we
programmed and co-produced with local partners. (See the full
program)
Highlights were an exclusive Preview Party, co-hosted by the Swiss
Consulate General of New York, and the ﬂagship event “In the Future
There Will be No Waste”, which I co-curated with AIANY.

13
Top left: After the ETH/AIA Panel featuring from l to r: architects Dirk Hebel, Philippe Block, David Benjamin, and Mark Wasuita; top right: Part of the exhibition
Building From Waste Materials ; bottom left: lead architect, Felix Heisel gives a guided tour of the Pavilion; bottom right: structure details.

INVENTING
A TRULY
SMART CITY
MAY 29
2015
ETH
ZURICH
PAVILION
from
12 pm – 8 pm
A INTERDISCIPLINARY SALON
BY THINK TANK W.I.R.E., SAVIDA
AND E T H ZURICH @ IDEAS CITY
CO -HOSTED BY
ENVIRONMENTAL HEALTH CLINIC
GOOGLE CREATIVE LAB
KICKSTARTER
PARSONS THE NEW SCHOOL FOR DESIGN
14
L to r: Invitation to the W.I.R.E think-tank at the Pavilion; The construction crew from D-ARCH (ETH); Interior of the structure.
L to r: Visitors chill out in the garden on chairs made from the same recycled materials as the Pavilion; Pavilion guests check out the Building From Waste exhibit.

15
A Cross sampling of media coverage for the Pavilion:
"ETH Zurich designers create arched pavilion out of upcycled
beverage cartons" Dezeen Magazine, 1 June 2015
"Building with Waste" World-Architects, 29 May 2015
"Building with Waste" A Daily Dose of Architecture, 30 May
2015
"In the future there will be no waste..." Les Architectures, 16
June 2015
"Sieht auch noch gut aus: Pavillon aus geschredderten
Getränkekartons" (in German) Ingenieur.de, 3 June 2015
"Ideas City: New York festival considers the way we ﬁll space"
The Guardian (UK), 3 June 2015
"5 ideas every city should steal from Singapore" CNN
International, 12 June 2015
Swiss Consulate (Tumblr)
For full coverage visit the ETH Media Page.

The Basel / Miami CEO Forum is a networking / business development platform I
created and developed for Basel Area and Switzerland Trade and Investment
Promotion (STIP).
Basel is a thriving hub of biotech and life sciences, as US Business Development
representative for Basel Area, also working in tandem with STIP, I was tasked with the
long term goal of attracting US biotech companies to set up a European headquarters in
Basel. In North America, Florida has the largest cluster of such companies, and as it
turns out Basel's other famous export, the Art Fair, has an outpost in Florida, Art Basel
Miami.
Using my knowledge and contacts in the art world, diplomatic circles, corporate sectors
and local press and politics, I developed the Basel / Miami CEO Forum. Held during the
Art Fair, the Forum became an extremely popular series of round tables, seminars, VIP
receptions— attracting high level corporate executives, from both the US and
Switzerland, elected officials, visiting diplomats, local biotech researchers / academics,
top brass of the Miami Herald, and of course, artists, curators, architects, and
designers.
The immediate payoff for the forum has been the generation of contacts between Swiss
and American companies; a now thriving exchange between Scripps Research Institute
and University of Basel; intense media coverage of the Forum and subsequently the
Swiss biotech cluster; governmental and political liaisons—necessary for US companies
planning to do business in Switzerland; and garnering the interest of venture capitalists
in potential US - Swiss collaborations in the biotech sector.
BUSINESS DEVELOPMENT / EVENT PLANNING : BASEL MIAMI CEO FORUM
16

Corporate executives, diplomats, art world personnel and politicians all mix at the CEO Forum: (far left) Emmanuel Christ of
architectural firm Christ & Gantebein presents at the Delano (left) Fabio Cavalli CEO mondoBIOTECH, (far right) Simon de Pury,
Chairman, Philips de Pury + Company
Keynote speakers: (left) Gustavo A. Cisneros, Chairman + CEO Cisneros Group (right) Alberto Ibarguen
CEO Knight Foundation
BUSINESS DEVELOPMENT / EVENT PLANNING: BASEL MIAMI CEO FORUM
17

Reportage by the Miami Herald covering a delegation of Swiss
Pharmaceutical executives:
The event kicked off the two-day Basel Life Science Mission to Florida -- a
string of cocktail receptions and networking lunches, along with tours of the
Bascom Palmer Eye Institute at the University of Miami medical school and
Scripps Research Institute facilities in Palm Beach County.
With about two dozen Swiss executives recruited for the trip, the tour reflects
the high hopes Florida economic officials have in the life-sciences field. And
it also underscores Art Basel's potential for corporate schmoozing.
'I never saw a better networking platform than Basel Miami,' said Lukas
Fitze, the U.S. representative for Basel's business recruitment agency.
Additional press coverage on the Forum:
Swiss biotech leaders visit Florida
Governor Bush Addresses Basel Life Sciences Leaders in Miami
Art Basel brings Swiss biotech executives to South Florida
"Basel may mean art in South Florida, but it means big
pharmaceutical dollars on Wall Street."
-The Miami Herald
BUSINESS DEVELOPMENT / EVENT PLANNING: BASEL / MIAMI CEO FORUM
18

As an integral part of the Zurich Meets New York Festival (May
16-23, 2014), ETH presented an array of 11 events from the
realm of science and technology that covered socially relevant
(for New York) issues as urban planning, risk and resilience,
big data, and augmented reality. Strategic partners included:
The New Museum, The New York Academy of Science, AIA,
Explorers Club and Neue House. As ETH point person my
duties included: co-developing content / event concepts;
generating contact with potential partners; negotiating strategic
partnerships with venues; cross marketing and PR strategies;
all aspects of event production; fostering long term alliances;
acted as representative when dealing other festival partners
(the City of Zurich, University of Zurich, Consulate General of
New York); brought my expertise to festival marketing and
communications; produced six ETH science topic videos for
the festival which will further build the ETH brand beyond the
festival. Watch the Highlights video
19
Top Left: Vanderbilt Hall (Grand Central Terminal) was the public face of
the festival. Top right: At New York Academy of Science, a strategic
partner. Bottom: ‘Nurturing Genius’ at the Bowery Hotel.
PROJECT MANAGER: ETH ZURICH NY REP: ZURICH MEETS NEW YORK FESTIVAL

20
From left to right: ETH leadership at the New York Academy of Sciences; Urban Nature at AIAA; ON Running Shoe Central Park Run with ETH Alumni.
From left to right: Markus Gross at the Disney Lunch ; ETH President, Ralph Eichler at Vanderbilt Hall; Future Resilience at New Museum.

21
Left to right: Audience at Neuehouse for the Disney Lunch ; A panel of risk experts at New York Academy of Science; Black Hole lecture at the New York Explorers Club.
Left: Speaker at Big Data event; Right: Complex Systems at the New York Academy of Science.

Co-conceived and produced this North American campaign launched in 2005 and
targeted towards people with Swiss heritage in the U.S —and those with an affinity
to contemporary Swiss art and culture. A pioneer in the realm of public diplomacy
Swiss Roots emerged as a successful image campaign abroad for Switzerland
with the help of a multi-pronged media approach: The center piece was a social
media platform, where users in the US, Switzerland and around the world shared
their Swiss experiences. The site generated traffic through online marketing
promotions such as Swiss International Air Lines, a t-shirt merchandising line, a
lifestyle blog, helveticabold.tv a spokes person advertising campaign featuring—
folk singer Jewel, NFL star Ben Roethlisberger, and NBA star and Thabo
Sefolosha,, “The Swiss Roots Roadshow” was an event platform which toured
major cities in the U.S.and partnered with institutions such as PS1, MOMA, Vitra,
United Nations, World Economic Forum /92 Street Y, Swiss Institute NY, UC
Berkeley, UCLA, and the National Constitution Center in Philadelphia.
Among the Swiss Roots' sponsors were: UBS, Credit Suisse, Swiss
International Airlines, American Airllines, Jet Aviation, Swiss Re, Nespresso,
Rolex, USM / Modular Furniture, Vitra and Tag Heuer, as well as Swiss
governmental agencies such as Switzerland Tourism, Pro Helvetia, and the
Swiss Foreign Ministry.
Robust web traffic and an active social media platform kept Swiss Roots going
several years longer than planned, This mix of grassroots, local and online
interaction produced a vibrant and lively dialogue between members in both the
U.S., Switzerland and all over the globe for five years. Swiss Roots was phased
out in 2010 by Presence Switzerland.
PUBLIC DIPLOMACY / CULTURAL MARKETING: SWISS ROOTS
22

SWISS ROOTS EVENTS: SWISS ROOTS ON THE ROAD WITH BEN ROETHLISBERGER IN SWITZERLAND
"Big Ben in Switzerland"—NFL superstar, Ben Roethlisberger, visits the land of his ancestors on a Swiss Roots sponsored media tour.
23

24
SWISS ROOTS EVENTS: PS1/ MOMA SWISS ROOTS OPENING PARTY FOR PRO-HELVETIA
EXHIBIT: REPROCESS REALITY

SWISS ROOTS EVENTS: PS1/ MOMA SWISS ROOTS OPENING PARTY FOR PRO-HELVETIA EXHIBIT: REPROCESS REALITY
25

With the success of Swiss Roots and a growing audience of non-Swiss who were mostly drawn to contemporary
Swiss culture, I created a lifestyle offshoot, Helvetica Bold. Helvetica Bold showcased the cutting edge of Swiss
culture at home and abroad, focussing on advances in art, music, design, science, and lifestyle in general. As
with Swiss Roots, I handled collaborated with web designers, content developers, and programmers to bring it to
fruition.
26

Swiss Peaks, a 3 month festival showcasing the best of contemporary
Switzerland via over 100 events in the arts, design, lifestyle, business, and
education. The festival featured cutting-edge visual and performing arts;
student exchanges through virtual classrooms and trips to Switzerland;
political panels on Swiss democracy and foreign policy; business forums;
film screenings, and culinary extravaganzas...
The primary goal was to enhance the dialogue between Swiss and
American culture, with an eye to entrepreneurs, students, artists,
designers, and politicians. The feedback was overwhelmingly positive: the
festival resonated with partners, media and the general public alike—
capturing the attention of the intelligentsia and the business world.
As marketing director I focused on several key elements for the festival:
1)Creating the award winning "+" campaign, developed with local design
agency, Ahoy Studio NY, which played out in print advertising, outdoor
posting, direct marketing, promotions, merchandising and grassroots
marketing.
2) Strategic partnerships with event partners such as the Brooklyn
Academy of Music, Carnegie Hall, Van Allen Institute, Cooper Union,
Columbia University, New York University, Department of Education
of NYC, Film Society Lincoln Center, The Fresh Air Fund, The Swiss
Institute, The Goethe Institute, Swiss-American Chamber of
Commerce,
3) Fundraising: the festival was funded by corporate and governmental
sponsors. I co-fundraised and supervised the festival budget.
Due to its success Swiss Peaks Festival was followed up with the Swiss
Roots program for several years.
NATION BRANDING / CULTURAL MARKETING: SWISS PEAKS
27

SWISS PEAKS FESTIVAL: INVITE FOR FESTIVAL OPENING FEATURING RENEE FLEMING
28

SWISS PEAKS FESTIVAL: SHOW+TIME FESTIVAL QUARTERLY BROCHURE
29

SWISS PEAKS FESTIVAL: AL+ITUDE FESTIVAL PROGRAM BROCHURE
30

SWISS PEAKS FESTIVAL: AL+ITUDE FESTIVAL A VIDEO SUMMARY (Click to play)
31

10 REASONS (CLIENT: SWISS MISSION TO THE UNITED NATIONS)
32
Featurezoo was commissioned by the Permanent
Mission of Switzerland to the United Nations to create
this short ﬁlm commemorating the 10th anniversary of
Switzerland’s entry into the General Assembly of the
United Nations—as an active member. 10 Reasons
Why Switzerland Engages With The United Nations
explores the core reasons Switzerland decided to
reﬁne its stance towards the UN and become an
integral part of its policy and decision making
processes.
Watch 10 Reasons

Extremely Hungary was a yearlong festival showcasing over 200 events of contemporary Hungarian visual, performing and
literary arts in New York and Washington, D.C throughout 2009 and early 2010 in a diverse range of prestigious cultural
venues in New York and Washington DC. Conceived by the Hungarian Cultural Center in New York, the festival was
funded by the Hungarian Ministry of Education and Culture, corporate sponsors and private donors. George Soros and Kati
Marton acted as chairpersons for the festival.
NATION BRANDING / CULTURAL MARKETING: EXTREMELY HUNGARY
33

EXTREMELY HUNGARY AT CARNEGIE HALL
Festival partner, Carnegie Hall in the program 'Celebrate Hungary' featured The Budapest Festival Orchestra, György Kurtág, the Gyspy
violinist Roby Lakatos, the composer and conductor Péter Eötvös and the folk singer Bea Palya.
Left: Festival chairs, George Soros, Kati Marton and with
Hungarian cultural minister, István Hiller at the opening
reception at Carnegie Hall.
Top left: Folk/gypsy chanteuse, Beata Palya.
Top right: The Budapest Festival Orchestra.
34

EXTREMELY HUNGARY: Soft Is the New Cool: Design Exhibit Opening
35

36
EXTREMELY HUNGARY: The Mustache Contest

The PEN World Voices Festival of International
Literature, founded by Salman Rushdie, has
distinguished itself as one of New York City’s
premiere cultural events, showcasing various
facets of the literary arts: from the written word
to film, theater and experimental performance. I
assist the festival in developing long term
fundraising strategies as well as expanding
advertising and sponsoring revenues.
37
MARKETING / SPONSORSHIP: PEN WORLD VOICES FESTIVAL

The Seaport Music Festival is one of the most anticipated music events in New York City. Produced by Dima Productions, where I
am also responsible for developing and executing marketing strategy as well as sponsorship for Seaport as well as other events
produced by Dima Productions: 4Knots Festival, Children' s Day, and River Rocks.
38
MARKETING / SPONSORSHIP : SEAPORT MUSIC FESTIVAL

portfolio

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (20)

Similar to portfolio

Similar to portfolio (20)

portfolio