When it comes to open innovation, companies always focus on startups. But how and why should you include them in your transformation strategy?

1. WE STARTUPS

2. WE STARTUPS
STARTUP GUY
CORPORATE GUY

3. WE STARTUPS
STARTUP GUY

4. 90% OF STARTUPS FAIL

5. INNOVATORS DILEMMA
VS

6. HYBRID
SYSTEM C
IDEAS KNOWLEDGE
CORPORATE STARTUP
SYSTEM A SYSTEM B

7. INSIDE OUTSIDE
PRODUCT
OWNER
CUSTOMER
SUPPLIER
CORPORATE NETWORK
THE ENGINEERS & EXPERTS
REST OF THE WORLD
THE MAVERICKS & MAKERS
STARTUPS
DATA PROVIDER
DEVELOPER
…
…
SYSTEM C
HONEYPOT
AN OPEN PLACE FOR
IMAGINEERING

8. JOURNEY OF A STARTUP
This is the best
Idea every!
This is harder
then we thought
This will be fun
This is going to
Be a lot of work
This sucks.
We have no clue.
#%@!!!!f**K
OK, but it
still sucks.
It‘s working.
Hmmm ….
Hey!
Wow
THE 90% THAT FAIL
THE SURVIVORS
WHERE CORPORATES
SHOW UP

9. JOURNEY OF AN IDEA
This is the best
Idea every!
This is harder
then we thought
This will be fun
This is going to
Be a lot of work
This sucks.
We have no clue.
#%@!!!!f**K
OK, but it
still sucks.
It‘s working.
Hmmm ….
Hey!
Wow
THE SURVIVORS
HONEYPOT
TOUCH POINT
REDUCING RISKS BY
COLLECTIVE LEARNING
SUPPORTING IDEAS
THROUGH THE
ECOYSTEM

10. Story
Invitation
Artifacts
Medium
Message
Channel
Beliefs
Values
Ralley Point
Feel / Interact
Experience
See / Visual
Why should people be
passionate about you?
How does the relationship
look like?
Why should
they join?
BUILDING BLOCKS

11. IDENTIFY YOUR USERS

12. BUILD USER JOURNEYS

13. FROM ZERO TO HERO
HONEYPOT
TOUCH POINT
How does
logistic work?
I developed a
logistic drone!

14. BUILDING RELATIONSHIPS
„Someone
has winked at you“
“The person strikes up
a conversation“
„You decide to go
out for a date“
„You hope its a
Good match“
1. YEAR 2. YEAR 3. YEAR 4. YEAR

15. START WITH
EMPATHY
DESIGN & RUN
EXPERIMENTS
MAKE DECISIONS BASED ON
EVIDENCE
ROADMAP

16. INNOVATION IS ABOUT EXPEDITION

17. INNOVATION IS ABOUT RELATIONSHIPS

18. CATCH IDEAS BEFORE THEY FALL
Fail