This document discusses strategies for successful Facebook advertising, including using personas to target ads, attracting interest with creative ads, focusing on intent and selling, maintaining consistency, testing multiple creative concepts within budget constraints, and conducting creative tests.
In december 2014 lanceert NMBS een aangepast vervoersplan. Bedoeling is om onze reizigers een optimale mobiliteit en verbeterde stiptheid aan te bieden. In deze presentatie meer over de specifieke veranderingen in Brussel.
In december 2014 lanceert NMBS een aangepast vervoersplan. Bedoeling is om onze reizigers een optimale mobiliteit en verbeterde stiptheid aan te bieden. In deze presentatie meer over de specifieke veranderingen in Brussel.
A breakdown of the points of agreement and disagreement between Ronald Kimmons and incumbent John Culberson. Support Ronald Kimmons for U.S. Congress in 2016 for Texas's 7th Congressional District. For more information, see democracy.com/ronald-kimmons.
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A breakdown of the points of agreement and disagreement between Ronald Kimmons and incumbent John Culberson. Support Ronald Kimmons for U.S. Congress in 2016 for Texas's 7th Congressional District. For more information, see democracy.com/ronald-kimmons.
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
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Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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5. Advertising Automation Software
KRISTEN ALEK JOHN
Age: 21
College student, Boston University
Boston, MA
Single
Proficiency: Third year French in college; not
fluent
Key Attributes:
• Likes French; interested in French
culture, movies
• Likes trying to read French literature
• Not naturally strong in language
• Has visited Paris; would like to do study
abroad program in France
Age: 41
Corporate Sales for Nokia
Espoo, Finland
Married, with a son and daughter
Proficiency: Native Finnish, German,
English; decent Italian; nearly fluent in
French
Key Attributes:
• Travels all over Europe selling Nokia
equipment to businesses
• Has built up a strong ability to acquire
and learn language
• Likes to polish his fluency in the
languages he uses for business (Italian,
French, English)
Age: 26
IT Professional
San Francisco, CA
Single, lives in apartment
Proficiency: Native English; can get along in
Spanish
Key Attributes:
• Loves to travel
• Enjoys language and culture
• Watches foreign films
• Not a master of any second language
• Likes to attempt conversation in various
languages
• Likes to travel with people or meet up
with people when traveling
Use personas
13. Advertising Automation Software
How much can you afford to test?
Budget Number of
Concepts
Images per
Concept
Total Number of
Images per Week
Over $100,000 5 2 10
Under $100,000 3 2 6
Thanks….
Today I’m going to talk to you about how best to approach creative in Facebook performance advertising. I’ll run through some principles of designing good creative and show you some best practices before moving onto the building blocks of designing effective creative tests.
But to introduce myself before I begin, my name’s Luke Jonas, I look after Sales for the Nanigans European business based in London. Previously I worked for the Mobile analytics and advertising company Flurry and prior to that Affiliate Window – so all performance marketing.
In order to approach the subject of creative on Facebook in an intelligent manner, it is important to set the context. You can have extremely high quality creative, but on its own its meaningless. You need a strong combination of the right targeting, good creative and effective optimization in order to deliver campaigns that hit your performance goals – which in a DR context is likely to be a CPA or ROI based goal. Creative is simply one of three very important elements that contributes to the success of your campaigns
This situation may be familiar to you. You’re in a room, brainstorming creative and you have one of those moments when you begin to wonder whether the ideas you’re planning to go with are really any good or are they going to crash and burn? It triggers the question: is there a way to know if your creative is strong? Largely, it’s difficult, but there are some simple rules to follow which can help you get it right.
The first is to know your target audience. Who are they? Where do they live? Are they male or female? What are they interested in? What don’t they like or what are their frustrations? And ultimately, what will motivate them to click on an ad and then eventually go on to buy items on your site?
One way of defining your target audience is to draw up personas that represent your typical customer or one segment of your customer base. In this example, we are looking at the target audience for an online language learning course – a client of ours called Rosetta Stone.
Kirsten here is young, from Boston and not really a linguist but is studying French and takes a keen interest in anything French.
Alex is a businessman from Finland who has already mastered 3 languages, is strong in 2 more and is interested in studying for fluency.
John is also a professional and something of a socialite who, whilst not necessarily wanting to become fluent in any one language, is interested in picking up the basics so he can interact with people on his travels.
As can be seen, these are three very different personas, representing 3 different segments of this advertisers target audience. By understanding these personas, this advertiser can design different creative which will appeal to these different segments and when used with intelligent targeting and optimization, ultimately yield transactions.
Once you have defined your audience, you need to turn your attention to your brand. Do you have a deep understanding of your brand? Can you describe it? Do you have any brand guidelines to reinforce it? Is there anything associated with your brand that you should consistently use in ad copy? Is there anything you should definitely avoid? With a Brand name like ‘Nanigans’ I am not sure our Marketing team could ever answer these questions definitely……. but in a B2C performance advertising context this is hyper important when considering creative ideas and how you wish to communicate with your audience.
And finally, know your product. What is your USP? What features and benefits of your product define it from those of the competition? In the battle for ROI on Facebook it is extremely important to consider that this is part of the process toward the sale of your product rather than just attracting clicks
So, once we have defined our target audience, brand and product, we are ready to move into the practicalities of advertising on Facebook itself.
The way we look at it, there are 3 key stages to creative success that relate to how the customer is drawn to your ad and your product.
The first is the Interest Stage. This is all about grabbing a user’s attention. As people scroll through their newsfeed, your creative has to be powerful enough to get them to stop and also draw them away from whatever else they might be looking at.
And the key here is using rich, eye catching images which are in line with the values, features or benefits of your brand. Some good examples here of Amazon advertising colourful watches and Wayfair setting their products inside a modern kitchen. Eye grabbing images that really worked.
So once you’ve generated interest through the image, you have enticed the user toward your ad, now you need to supply them with information that will make them consider making a purchase or at least clicking on the ad and entering your conversion funnel. Let’s call this the ‘intent or selling stage’
Again this isn’t rocket science. The techniques that work in other text based advertising such as search will work well here – highlighting things like free shipping, time limited offers, sales, money off or anything that conveys value and urgency.
The final stage is consistency. As with all digital media, the consistency between the ad and the landing page is key. Having the correct destination URLs with the same message on landing as on the ad is important to keep the customer’s trust. The goal is to make it as easy as possible to convert, and as seamless a transition as possible from Facebook to your website.
Underlying all of this is frequency. Within the Facebook environment you only have the ability to serve 1 impression to 1 user per day. There has actually been a change on this very recently which means you can serve up to 5 impression to a user who has liked your fan page. But in most instances for new customer acquisition you need to make that 1 impression count.
Even with only 1 impression per day for DR campaigns, refreshing creative frequently is important in order to keep CTRs high and CPCs down as they will ultimately affect your ROI.
And finally, we move onto my favorite part, the science and strategy behind running effective creative tests for DR campaigns. Firstly, it’s important to define your goal or objective of the campaign. Are you looking to drive registrations, a certain CPA or do you have an ROI goal?
One of the first things I get asked when talking about Facebook advertising for DR is how much creative do I need. And the answer is: always more than you think.
In terms of how many ads to start with, this is dictated by the amount of budget you have. This table shows what we would recommend on budgets under and over $100K per month.
The thing to note here from a planning view is the total number of images required per week for the test: even on smaller budgets, we still estimate a minimum of 6 images per week. Over the course of a 4 week test, this quickly adds up.
The key message here is that in order to run an effective test, you need a significant volumes of creative items.
As per the table on the last slide, we recommend that the best way to test creative is to think in terms of themes or concepts. Your creative themes need to be distinct from one another and should be set live at the same time to play off versus each other. In this example we have an animated image competing against an image of real people. This is for a game.
Which do you think did better?
The answer is real people – this is in fact something we see across the board and is something worth exploring.
Once we have established the winning creative, the idea is then to build out more images on a similar theme, here by including real people, children and families and we let these ads play off vs each other.
The final part of a good testing strategy is automation. If you’re running tests at scale, its imposible keep track of real time performance and make manual optimisations. In order to automate this process, Nanigans clients make use of our proprietary ad testing algorithms.
And this is how it looks within our platform. I will take you this screen briefly.
You tell our system how many ads you want to test, then how many ads you want to win from this test.
You then define the KPI which the ads will be assessed on, this is typically a ctr or cpa goal of some sort – usually up funnel.
Then you can tell our system whether to test ads at the front or back of the que.
You can then choose the amount of clicks needed for an ad to be deemed ‘good’ or ‘bad’ by moving this bar up and down. The more clicks you define the slower and more accurate the test will be, the less clicks you define the quicker and less significant that test will be. It ofcourse costs more to move the slider to the right.
This process can be seen explained in diagram form. Ads start in the push que, this advertiser has defined that 3 creative should be tested at the same time. The losing ads against the KPI will be paused down
Our tester will only look at data from the past 72 hours in order to include ad fatigue in the decision making process. This means that as more data comes in, an ad that was previously paused may actually go live again if it overtakes the performance of one of the other ads in the test.
So in conclusion, there are a number of different elements to be aware of in terms of creative planning, execution and testing. Following this blueprint will put you in a great place to have successful creative strategies for your ongoing Facebook campaigns and when used with algorithms such as those Naniagns provides, you will be in a very good place. If you would like to read further you can download our recently released ebook ‘Getting Creative, the secret o Facebook Advertising Success’ from Nanigans.com