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Data Visualization
Journalism Edition
July 11th, 2015
David NewburyProfessional nerd artist
@workergnome
www.workergnome.com
Personal Favorite Data Visualization of 2015
Worst Data Visualization of 2015
What We're Doing Today:
—(Brief) History of Data Visualization
—(Tiny) Theory of Visualization
—(Incomplete) Overview of Tools
—(Nerdy) Overview of Concepts
—(Fake) Data Exploration
—Computering
—Telling Everybody
What We're not Doing Today:
—Writing Code
—Worrying about Data Provenance
—Advanced Tableau Stuff
Why?
Which is biggest?
15012, 8271, 30193, 1189, 9913, 16000, 92481, 49801,
100407, 2910, 3809, 8018, 61528, 18083, 38691, 1800
Which is biggest?
Which is biggest?
(Brief)
History of
Data Visualization
Tabula Peutingeriana, 5th century CE
Rene Descartes, 1600s
Joseph Priestly, New Chart of History (1769)
William Playfair, (1786 & 1801)
John Snow, London Cholera Map (1854)
Cholera Map
Florence Nightingale, War Deaths (1855)
Charles Minard, March on Moscow (1862)
More recent history.
Edward Tufte
The Visual Display of
Quantitative Information.
New York Times
We dare not speak (too much) of
Mike Bostock
in this workshop.
We dare not speak (too much) of
Mike Bostock
in this workshop.
Just kidding.
(tiny)
Theory
of Visualization
Two Uses1). help people grasp things outside their reach
Two Uses1). help people grasp things outside their reach
2.) tell stories
Dataviz is constructed reality.
You are telling a story, not (just) stating facts.
data art
as opposed to
data visualization
as opposed to
statistical graphics
Dataviz is constructed reality.
Do you care how true your story is?
Do you care how accurate your story is?
Are you trying to teach, entertain, or convince?
Two types of visualizations:
Explanatory
&
Exploratory
Explanatory visualization work
You are telling a story that would be hard to tell
otherwise.
Exploratory visualizations
You are trying to understand something that you
don't know.
(Incomplete)
Overview of Tools
(Nerdy)
Overview of Concepts
Potential Subjects.
subways, sheep, the solar system,
shoes, sleep, skyline,
snow, supermarket, sausages,
school,the sea, spiders,
staircases, syrup, soap,
sawmills, stereos...
Potential Subjects.
subways, sheep, the solar system,
shoes, sleep, skyline,
snow, supermarket, sausages,
school,the sea, spiders,
staircases, syrup, soap,
sawmills, stereos...
...and other things that begin with S.
DATA
Data
number of cars
duration of ride
date of a ride
different lines
number of stops
cost per ride
number of stops per day
time between stops
cleanliness
Data: Type
Dates
Numbers
Strings
Geographical
Boolean (true/false)
Data: Type
Really only two types:
Words
Numbers
Data: Type
Really only one type:
Text
Data: Type
Dates
Numbers
Strings
Geographical
Boolean (true/false)
Data: Type
number of cars - Numeric
duration of ride - Numeric
date of a ride - Date
different lines - String
number of stops - Numeric
cost per ride - String OR Number
number of stops per day - Numeric
time between stops - Numeric
cleanliness - String OR Boolean
Two (related ides):
dimensions & measures
These are Tableau's words for these things.
Dimensions are Categories
Measures are for Counting
Measures get Axis
Dimensions get
number of cars - Measure
duration of ride - Measure
date of a ride - Measure
different lines - Dimension
number of stops - Measure
cost per ride - Dimension
number of stops per day - Measure
time between stops - Measure
cleanliness - Dimension
A hidden measure:
David, Daniel, Dawn, Danique
A hidden measure:
David (1), Daniel (2), Dawn (3), Danique (4)
Position of the item in the group.
(Fake)
Data Exploration
TRY IT.
Choose one.
subways, sheep, the solar system,
shoes, sleep, skyline,
snow, supermarket, sausages,
school,the sea, spiders,
staircases, syrup, soap,
sawmills, stereos...
...and other things that begin with S.
Scope
All trains in a day
All the rides that I've been on this year
My train this morning
All of the stops in the city
Each line
Every train stop in the past 50 years
Domain
number of cars - 1...8
duration of ride - 30 sec...2 hours
date of a ride - - 24ft...200ft
different lines - Red line, Blue line, Green line, Silver
Line, Yellow Line
number of stops - **2..20
cost per ride - "$2.50, $1.75, $3.00, $0.00"
number of stops per day - ??...???
time between stops - 30 sec..5 minutes
Range
Domain is the possible input values
Range is the possible output values
Data
3, 7, 10, 6, 2
Position of the item in the group.
Domain
[0-10]
[1-5]
Range
X: 400px
Y: 800px
Mapping
X: item position
Y: numeric value
Data
3, 7, 10, 6, 2
Position of the item in the group.
Lines
Data
3, 7, 10, 6, 2
Position of the item in the group.
Bars
Data
3, 7, 10, 6, 2
Position of the item in the group.
Area
Data
3, 7, 10, 6, 2
Position of the item in the group.
Color
Data
val1: 3, 7, 10, 6, 2
val2: 5, 8, 1, 8, 3
val3: Cat, Dog, Cat, Cat, Dog
Position of the item in the group.
Mapping
X: item position
Y: val1
Size: val2
Color: val3
Dimensions beyond X and Y.
Color
Size
Shape
Labels
Patterns
Icons
Anything Else You Can Imagine
TRY IT.
Labels
Axis
Headers
Number Axis
Date Axis
Log axis
Legends
TRY IT.
Coffee
Break.(I'm not sure if there's actually coffee.)
Review
Dimensions & Measures
Scope
Domain
Range
Labels
Axis
Legends
The Role of Interactivity
Additional dimensions
Reducing complexity
“Overview first, zoom and
filter, then details-on-
demand.”
— Ben Shneiderman, University of Maryland
Time to do the
Computering.

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