The document outlines the 8 step data collection and analysis process: 1. Define objectives and determine needed data 2. Design the survey using templates and question types 3. Publish and distribute the survey via links, email, or embedding 4. Collect responses in real-time and select respondents for distribution 5. Analyze results by filtering, cross-tabulating, and graphing the data 6. Export responses in multiple formats like graphs, charts, reports and files.