SlideShare a Scribd company logo
C r e a t i v e
L e a r n i n g
By: Mariam Rashid
Watch
video on
YouTube Link on description
What is DATA MINING?
A technology to enable
Data
Exploration
Data Analysis
Data
Visualization
C r e a t i v e
L e a r n i n g
What is the purpose of DATA MINING?
FACTS RELATIONSHIP
TRENDS PATTERN
C r e a t i v e
L e a r n i n g
Why DATA MINING is needed?
Too much
DATA
& too little
information Need to
EXTRACT
useful
information
Too
INTERPRET
the data
C r e a t i v e
L e a r n i n g
What are the DATA MINING tools?
C r e a t i v e
L e a r n i n g
Where DATA MINING is applicable?
o Fraud Detection
o Cardholder &
Profitability
o Card
Marketing
o Predictive life-cycle
management
C r e a t i v e
L e a r n i n g
o Call detail record Analysis o Customer Loyalty
o Upselling o Cross selling
TELECOMMUNICATION
C r e a t i v e
L e a r n i n g
RETAIL
o Performing
basket Analysis
o Sales
Forecasting
o Database
Marketing
o Merchandise
planning &
allocation
C r e a t i v e
L e a r n i n g
Creative
Learning
“creativity is having ”
Brought you by: Mariam Rashid
Islamabad, Pakistan
https://www.youtube.com/watch?v=grRwJ5jZBog

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Data Mining

  • 1. C r e a t i v e L e a r n i n g By: Mariam Rashid Watch video on YouTube Link on description
  • 2. What is DATA MINING? A technology to enable Data Exploration Data Analysis Data Visualization C r e a t i v e L e a r n i n g
  • 3. What is the purpose of DATA MINING? FACTS RELATIONSHIP TRENDS PATTERN C r e a t i v e L e a r n i n g
  • 4. Why DATA MINING is needed? Too much DATA & too little information Need to EXTRACT useful information Too INTERPRET the data C r e a t i v e L e a r n i n g
  • 5. What are the DATA MINING tools? C r e a t i v e L e a r n i n g
  • 6. Where DATA MINING is applicable? o Fraud Detection o Cardholder & Profitability o Card Marketing o Predictive life-cycle management C r e a t i v e L e a r n i n g
  • 7. o Call detail record Analysis o Customer Loyalty o Upselling o Cross selling TELECOMMUNICATION C r e a t i v e L e a r n i n g
  • 8. RETAIL o Performing basket Analysis o Sales Forecasting o Database Marketing o Merchandise planning & allocation C r e a t i v e L e a r n i n g
  • 9. Creative Learning “creativity is having ” Brought you by: Mariam Rashid Islamabad, Pakistan https://www.youtube.com/watch?v=grRwJ5jZBog