If you're struggling to communicate the value of your lead generation event check out this tip sheet which breaks down some nifty hacks that you can use to communicate value.
The ultimate guide to setting your speaking feesSpeakerHub
Often, new speakers don’t take into account the additional costs of maintaining their business.
What happens if you hit a dry spell with no bookings for a few weeks?
Have you included your benefits and taxes?
What if you, or someone close, get sick and you need to take a few weeks off?
What if you want to do some pro bono sessions?
In this guide we explore how to factor these costs into your fee, how to research events to find the right fee for the event, when to offer discounts, and when you should, or should not, speak for free.
Startup Valuation: from early to mature stagesTatiana Siyanko
Methods and approached to startup and company valuations.
Please be free to send me any additions/correction proposals.
Prepared for Startup&co lecture in Freud cafe, Kyiv, April 30, 2014
CBE16 - Advanced Strategies to Predict Digital Marketing ROICraftBev
In this presentation, we explore how exactly to calculate ROI and ROAS in order to better understand your digital marketing and its return on investment. We cover core concepts, walk step-by-step through the calculation process, and highlight important considerations and tips. Originally presented at the 2016 Craft Beverage Expo in Oakland, CA.
Top 5 Tips for Physical Therapy MarketingMarketing4PT
If you're a private practice owner and are looking for tips to drive new patient growth, here are some things you should be thinking about when creating your marketing strategy.
The ultimate guide to setting your speaking feesSpeakerHub
Often, new speakers don’t take into account the additional costs of maintaining their business.
What happens if you hit a dry spell with no bookings for a few weeks?
Have you included your benefits and taxes?
What if you, or someone close, get sick and you need to take a few weeks off?
What if you want to do some pro bono sessions?
In this guide we explore how to factor these costs into your fee, how to research events to find the right fee for the event, when to offer discounts, and when you should, or should not, speak for free.
Startup Valuation: from early to mature stagesTatiana Siyanko
Methods and approached to startup and company valuations.
Please be free to send me any additions/correction proposals.
Prepared for Startup&co lecture in Freud cafe, Kyiv, April 30, 2014
CBE16 - Advanced Strategies to Predict Digital Marketing ROICraftBev
In this presentation, we explore how exactly to calculate ROI and ROAS in order to better understand your digital marketing and its return on investment. We cover core concepts, walk step-by-step through the calculation process, and highlight important considerations and tips. Originally presented at the 2016 Craft Beverage Expo in Oakland, CA.
Top 5 Tips for Physical Therapy MarketingMarketing4PT
If you're a private practice owner and are looking for tips to drive new patient growth, here are some things you should be thinking about when creating your marketing strategy.
FDI Attraction is a Program designed to help industrial and economic developers to find, attract and engage with potential investors who might create or get established in industrial parks, touristic or commercial malls.
Our Business Development Program includes the planning, design and implementation of investor attraction global marketing campaigns with world class teams, strategies, tactics and tools outperforming the results your Economic or Industrial Developers get from attending trade shows or advertising for a flat fee of US$60 per day!
Our FDI Attraction Academy helps economic and industrial developers to learn how to plan, design and implement foreign investment campaigns for their regions, going through the 7 stages of the Investor Attraction Cycle.
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
Get ready for our next HubSpot User Group, where we’ll explore calculated properties and discuss how to utilize them in your HubSpot setup. This session is designed to unlock the potential of calculated properties, showcasing their versatility and impact on your marketing and sales strategies.
1 Composing Effective Titles One of th.docxtarifarmarie
1
Composing Effective Titles
One of the most overlooked issues in writing a paper is the use of effective titles. In
fact, many times students forget to put a title on their papers at all! But a good title is vital for
it is the very first signpost to your reader. It indicates the subject, tone, and limits of your
paper. Students often put little thought into their titles, but academics often obsess over
them, and the more advanced your studies become the more important a good title will be. It
can be quite difficult to find the perfect title for your paper.
Here are some good tips for writing a title. I'll use examples from our book.
Titles don't always have to be clever, sometimes being direct is the best choice.
• "Outsourcing the Mentally Ill to Police"
• "Threatening Ocean Life"
Many times titles will ask the question they seek to answer.
• "Should Felon’s Vote?"
• "Bilingual or Immersion?"
• “Can you Program Ethics into a Self-Driving Car?”
Some titles use clever plays on words
• "Prescribing Under the Influence"
• "How ‘They’ become ‘We’"
Some use alliteration (the repetition of consonant or vowel sounds).
• "Altered Oceans: Plague of Plastic Chokes the Seas"
Many titles use colons to both use a catchy short title and one that gets to the heart of
the argument.
• "The Point of No Return: Climate Change Nightmares Are Already Here."
• “Ronald Regan’s Shameful Legacy: Violence, the Homeless, Mental Illness.”
Basic ROMI CalcMarketing ROI Campaign Planning ToolCampaign NameLe GrillCampaign ManagerTurki JulaydanDate Updated:December 9, 2018Return on Marketing Plan Information and Assignment Details:You have been asked to plan a marketing campaign for "Le Grill", where you must specify your anticipated marketing investment and translate that figure into a return on investment (ROI) percentage.Use the assumptions and the marketing expense worksheet located below the ROI spreadsheet to help you fill out the information required to calculate the ROI of your planned marketing campaign. Once youhave arrived at your ROI percentage, please answer the questions in the marketing plan Word doc. Submit both this worksheet and your case study to Canvas. ASSUMPTIONSDirections: Assume the following to help you plan your "Le Grill" marketing campaign ROI and answer the case study questions for the marketing plan. Assumption 1: Marketing BudgetYou have been allotted a maximum of $165,000 for marketing expenses, not including staff. I would use $50,000 for campaign development to arrange the events that will take place as the campaign itself. For the email marketing, I would use $10,000 for new customers who are willing to buy Le Grill ex, fathers or other potential customers. For the events and trade shows, I would use $15,000 for the actual event and all its need ex, chairs and tables etc... For the sponsorship, I would use $30,000 for the partners that relate to fathers ex, shaving.
AimsTo analyse a set of data (in Microsoft Excel), and write a bri.docxrenatas0nie
Aims
To analyse a set of data (in Microsoft Excel), and write a brief report (in Microsoft Word), identifying and explaining your insights into the operation of Trade Fair organized by “Home and Office Product Exhibition (HOPE)”.
Learning Objectives
In the process of this assessment task you will:
·
plan, schedule and execute project tasks with a view to improving your personal productivity;
·
gain awareness of some typical issues related to the operation of a small-to-medium size business;
·
use the functionality of Microsoft Excel 2007/10/13 to manipulate data, analyse it and visualise it in tabular and chart form; and
·
use the functionality of Microsoft Word to write a brief report of your business observations and recommendations.
Due date:
Week 11, Friday, Midnight
Submit the individual work file, named 'a1-.doc', by Week 11, Friday, midnight via Moodle.
Cutoff date:
Week 12, Friday, Midnight
Any submission after the due date will receive
a deduction of 10% per day
, this includes weekends.
Marks:
This assignment has a total 30 marks for ITECH1005 students and 36 marks for ITECH 5005 students. It is worth 30% out of the total assessment.
Extensions:
An extension will only be
considered
with supporting documentation from a health professional
and
if the problem/illness occurred
within the week prior to the due date
. If an extension is granted the extension will then equal the number of days specified on the doctor's certificate, with a maximum limit of one week.
Authorship:
This assignment is an
individual assignment
and it shall be completed by
the individual student
only. The final submission must be identifiably the work of the individual. Breaches of this requirement will result in an assignment not being accepted for assessment and may result in the offending student or students being required to present before the Disciplinary Committee.
Home and Office Product Exhibition : Analysing Sales and Customer Relations
Introduction
Home and Office Product Exhibition (HOPE)specialises in promoting and selling both (i) stand space at trade fairs and (ii) tickets for visitors to trade fairs in Latrobe Valley, Gippsland area. The company currently promotes and sells two different sized stand spaces, to new or returning exhibitors,for a number of Trade Fairs locally and overseas. HOPE alsoprovides a number of additional value-added services to exhibitors for fees, such as organising exhibitor stands, developing marketing material for exhibitors to distribute at fairs, arranging travel and/or accommodation for exhibitors, and hospitality/catering for exhibitors to offer their customers attending the Exhibition. HOPE also organise visitor tickets for the trade fairs, which also provide commission income. All these activities are managed through the efforts of a number of sales representatives. The company’s founder, Ms IsabellaHunt, like all small business owners, is always interested in finding ways to increase revenues and .
Passion, Markets, Resources and Holistic Fit are foundations for creating a new enterprise. Then go through this simple process for seeing if you have a viable business plan.
It’s getting harder to reach and market to potential event attendees; traditional marketing channels are getting more crowded and customers more discerning about how they spend their time and money.
Learn how to leverage facebook and LinkedIn marketing, your own website, and other online channels to efficiently sell out your next event.
Pro tip: facebook can work for corporate events, it's just about getting your targeting strategy right.
Now in its fourth year, we’ve surveyed our largest group of event professionals yet to bring you the Pulse Report’s exclusive insight into industry trends over the past 12 months, and opportunities for growth in 2018.
More Related Content
Similar to Data Hacks: How To Calculate The Value Of Your Lead Generation Event
FDI Attraction is a Program designed to help industrial and economic developers to find, attract and engage with potential investors who might create or get established in industrial parks, touristic or commercial malls.
Our Business Development Program includes the planning, design and implementation of investor attraction global marketing campaigns with world class teams, strategies, tactics and tools outperforming the results your Economic or Industrial Developers get from attending trade shows or advertising for a flat fee of US$60 per day!
Our FDI Attraction Academy helps economic and industrial developers to learn how to plan, design and implement foreign investment campaigns for their regions, going through the 7 stages of the Investor Attraction Cycle.
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
Get ready for our next HubSpot User Group, where we’ll explore calculated properties and discuss how to utilize them in your HubSpot setup. This session is designed to unlock the potential of calculated properties, showcasing their versatility and impact on your marketing and sales strategies.
1 Composing Effective Titles One of th.docxtarifarmarie
1
Composing Effective Titles
One of the most overlooked issues in writing a paper is the use of effective titles. In
fact, many times students forget to put a title on their papers at all! But a good title is vital for
it is the very first signpost to your reader. It indicates the subject, tone, and limits of your
paper. Students often put little thought into their titles, but academics often obsess over
them, and the more advanced your studies become the more important a good title will be. It
can be quite difficult to find the perfect title for your paper.
Here are some good tips for writing a title. I'll use examples from our book.
Titles don't always have to be clever, sometimes being direct is the best choice.
• "Outsourcing the Mentally Ill to Police"
• "Threatening Ocean Life"
Many times titles will ask the question they seek to answer.
• "Should Felon’s Vote?"
• "Bilingual or Immersion?"
• “Can you Program Ethics into a Self-Driving Car?”
Some titles use clever plays on words
• "Prescribing Under the Influence"
• "How ‘They’ become ‘We’"
Some use alliteration (the repetition of consonant or vowel sounds).
• "Altered Oceans: Plague of Plastic Chokes the Seas"
Many titles use colons to both use a catchy short title and one that gets to the heart of
the argument.
• "The Point of No Return: Climate Change Nightmares Are Already Here."
• “Ronald Regan’s Shameful Legacy: Violence, the Homeless, Mental Illness.”
Basic ROMI CalcMarketing ROI Campaign Planning ToolCampaign NameLe GrillCampaign ManagerTurki JulaydanDate Updated:December 9, 2018Return on Marketing Plan Information and Assignment Details:You have been asked to plan a marketing campaign for "Le Grill", where you must specify your anticipated marketing investment and translate that figure into a return on investment (ROI) percentage.Use the assumptions and the marketing expense worksheet located below the ROI spreadsheet to help you fill out the information required to calculate the ROI of your planned marketing campaign. Once youhave arrived at your ROI percentage, please answer the questions in the marketing plan Word doc. Submit both this worksheet and your case study to Canvas. ASSUMPTIONSDirections: Assume the following to help you plan your "Le Grill" marketing campaign ROI and answer the case study questions for the marketing plan. Assumption 1: Marketing BudgetYou have been allotted a maximum of $165,000 for marketing expenses, not including staff. I would use $50,000 for campaign development to arrange the events that will take place as the campaign itself. For the email marketing, I would use $10,000 for new customers who are willing to buy Le Grill ex, fathers or other potential customers. For the events and trade shows, I would use $15,000 for the actual event and all its need ex, chairs and tables etc... For the sponsorship, I would use $30,000 for the partners that relate to fathers ex, shaving.
AimsTo analyse a set of data (in Microsoft Excel), and write a bri.docxrenatas0nie
Aims
To analyse a set of data (in Microsoft Excel), and write a brief report (in Microsoft Word), identifying and explaining your insights into the operation of Trade Fair organized by “Home and Office Product Exhibition (HOPE)”.
Learning Objectives
In the process of this assessment task you will:
·
plan, schedule and execute project tasks with a view to improving your personal productivity;
·
gain awareness of some typical issues related to the operation of a small-to-medium size business;
·
use the functionality of Microsoft Excel 2007/10/13 to manipulate data, analyse it and visualise it in tabular and chart form; and
·
use the functionality of Microsoft Word to write a brief report of your business observations and recommendations.
Due date:
Week 11, Friday, Midnight
Submit the individual work file, named 'a1-.doc', by Week 11, Friday, midnight via Moodle.
Cutoff date:
Week 12, Friday, Midnight
Any submission after the due date will receive
a deduction of 10% per day
, this includes weekends.
Marks:
This assignment has a total 30 marks for ITECH1005 students and 36 marks for ITECH 5005 students. It is worth 30% out of the total assessment.
Extensions:
An extension will only be
considered
with supporting documentation from a health professional
and
if the problem/illness occurred
within the week prior to the due date
. If an extension is granted the extension will then equal the number of days specified on the doctor's certificate, with a maximum limit of one week.
Authorship:
This assignment is an
individual assignment
and it shall be completed by
the individual student
only. The final submission must be identifiably the work of the individual. Breaches of this requirement will result in an assignment not being accepted for assessment and may result in the offending student or students being required to present before the Disciplinary Committee.
Home and Office Product Exhibition : Analysing Sales and Customer Relations
Introduction
Home and Office Product Exhibition (HOPE)specialises in promoting and selling both (i) stand space at trade fairs and (ii) tickets for visitors to trade fairs in Latrobe Valley, Gippsland area. The company currently promotes and sells two different sized stand spaces, to new or returning exhibitors,for a number of Trade Fairs locally and overseas. HOPE alsoprovides a number of additional value-added services to exhibitors for fees, such as organising exhibitor stands, developing marketing material for exhibitors to distribute at fairs, arranging travel and/or accommodation for exhibitors, and hospitality/catering for exhibitors to offer their customers attending the Exhibition. HOPE also organise visitor tickets for the trade fairs, which also provide commission income. All these activities are managed through the efforts of a number of sales representatives. The company’s founder, Ms IsabellaHunt, like all small business owners, is always interested in finding ways to increase revenues and .
Passion, Markets, Resources and Holistic Fit are foundations for creating a new enterprise. Then go through this simple process for seeing if you have a viable business plan.
It’s getting harder to reach and market to potential event attendees; traditional marketing channels are getting more crowded and customers more discerning about how they spend their time and money.
Learn how to leverage facebook and LinkedIn marketing, your own website, and other online channels to efficiently sell out your next event.
Pro tip: facebook can work for corporate events, it's just about getting your targeting strategy right.
Now in its fourth year, we’ve surveyed our largest group of event professionals yet to bring you the Pulse Report’s exclusive insight into industry trends over the past 12 months, and opportunities for growth in 2018.
Proven Strategies To Increase Ticket Sales Sabeha Mohamed
We'll focus on 3 core strategies that will help you sell more tickets and drive incremental revenues:
1. Using the sophisticated targeting options on Facebook, Twitter and LinkedIn to run campaigns that drive more registrations;
2. A dive into data, analytics and techniques for measuring ROI so you can put your marketing budget to best use;
3. How to optimise your purchase experience to increase conversions from your existing traffic, a cost-efficient way of driving more sales with no additional budget.
The objective of this project was to communicate the LinkedIn Talent Solutions Marketing mission in a way that employees and stakeholders would remember that we Educate, Elevate. Celebrate. our customers.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
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Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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• Demo on Platform overview
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Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
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Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
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• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
2. Formula To Calculate Total ££ Value of Your Delegate List:
Total Value Of Your Delegate List = # of valuable people registered (excl. any speakers, suppliers, speakers) x
Perceived ££ Value of delegate
*If you don’t know what the perceived ££ value of the person registered for your event is, ask your sales team what is the
average value of new prospects that they sign up. You can then use this number as your ‘perceived ££ value of the delegate’
1: What’s The Total Value Of The List?
3. Formula To Calculate The Cost To Organise Your Event:
ROI = Costs Incurred – Total Sales Generated
* Cost Incurred = expenses incurred to organise and run event (££ expense + (man hours spent x average per hour salary)
* Total Sales Generated = Total new business generated by the event (££)
2: What’s The Cost Of Organising Your Event? Was It Worth It?
4. You can either send an email or organise a debrief meeQng to communicate the wrap up
and follow up process for your event.
Post Event Wrap Up Template Talking Points:
3: Did You Communicate ROI of the event (and a follow up process)?
• Total PotenQal Value AVended ££ + # of aVendees
• Highlight Key Companies in AVendance (you can include a hyperlink to a full company list)
• Total Registered + Total Value Registered
• Event Highlights (include photos etc)
• Thank You’s & Shout Out’s (it’s important to demonstrate graQtude)
• SLAs - Sales Follow Up Process (this one is important to ensure that leads are followed up in an
appropriate manner)