This is a presentation for the Social Media Research Class. We discuss the dark side of the Internet in this class session, including filter bubble, erosion of attention, cyber bully, etc. Of course, there are also a lot of good/amazing things about the Internet that we talked about in other sessions of the class.

1. Tech621 Presentaion Darkside of the Internet
On “Echo Chamber”, “Filter Bubble”,
Machine and Human
Xin Chen
chen654@purdue.edu

2. The Echo Chamber effect describes
where a person or group who repeatedly
(mainly) only hears their own views echoed
back to them.
Definition: http://sciblogs.co.nz/code-for-life/2011/07/30/google-and-the-echo-chamber-effect/
Image Source: tunedcity.net

3. • Echo Chamber existed before the
Internet.
• Maybe part of human nature? People do
not want to move out their comfort zone,
people like group/community/circle.
• We dream that Internet will solve this
problem by allowing people share
opinions.

4. “However, it is getting worse ...” --Eli Pariser

5. “However, it is getting worse ...” --Eli Pariser

6. A Squirrel dying in your backyard maybe
more relevant to your interests right
now than people dying in Africa.
--Mark Zuckerberg, Facebook
Image Source: billybear4kids.com
http://www.flickr.com/photos/faugusto/73577339/

10. Difficult to change human nature
Some day, online newspapers will focus on your
interests, building you your own unique,
customized front page of news. Some day, search
engines will learn from what you do to help you
find what you need. Some day, your computer will
adapt to your needs to help with the task at hand.
Some day, information overload will be tamed.
--Greg Linden

11. Are we really going to rely on
machine to do everything?
We are used, wired, taken
advantage of or spoiled by
machine?

12. Is this really the solution?

13. Is this really the solution?

14. Is this really the solution?