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1. The Evolution of Data
Applications
Daniel Myers
Lead, Developer Relations
Snowflake

2. Previously, Daniel held leadership roles at several
companies, including Google and Cisco. In
addition, he led and founded multiple startups.
Daniel has a bachelor’s degree in computer
engineering and an MBA, and he is an inventor of
three patents.
Twitter: @jdanielmyers
Daniel Myers
Lead, Developer Relations, Snowflake

3. © 2021 Snowflake Inc. All Rights Reserved 3
DATA APPLICATIONS
ALL APPS ARE DATA APPS
● Data is required to solve the problem
● Data intensive apps have different
considerations
● All apps ingest, transform, and display
data - just in different ways

4. © 2021 Snowflake Inc. All Rights Reserved
DATA APP USE CASES
Customer
360
Internet
of Things
Machine Learning
& Data Science
App Health &
Security Analytics
Embedded Analytics

5. © 2022 Snowflake Inc. All Rights Reserved
Borderless Data
with the Data Cloud
File-based + Table-based
Data Lake / Lakehouse
Table-based Data
Warehouse
Evolution of Data Management

6. © 2022 Snowflake Inc. All Rights Reserved
JSON, Parquet, Avro, ORC, XML
Raw arbitrary binary data
Continuous or batch loading
Transactional data
DEVELOPER CONSIDERATIONS
All data, any speed
Ingest and immediately query JSON, Parquet, Avro,
ORC, XML, and even raw arbitrary binary data.
Code the same way, execute faster
Use familiar programming and tooling to work with build
your application and streamline your architecture.
Create dev environments with real data
Easily create sandboxes, dev, and QA environments
with real, up-to-date data.
Access and share live, ready-to-query data
Instantly access and share live data, cross-cloud
and region, no ETL or API needed.

7. © 2022 Snowflake Inc. All Rights Reserved
DEVELOPER CONSIDERATIONS
All data, any speed
Ingest and immediately query JSON, Parquet, Avro,
ORC, XML, and even raw arbitrary binary data.
Code the same way, execute faster
Use familiar programming and tooling to work with build
your application and streamline your architecture.
Create dev environments with real data
Easily create sandboxes, dev, and QA environments
with real, up-to-date data.
Access and share live, ready-to-query data
Instantly access and share live data, cross-cloud
and region, no ETL or API needed.
* Snowpark for Python in Private Preview
* Snowpark Java API in Public Preview

8. © 2022 Snowflake Inc. All Rights Reserved
PROD Data Science
DEV
Zero Copy Cloning
All data, any speed
Ingest and immediately query JSON, Parquet, Avro,
ORC, XML, and even raw arbitrary binary data.
Code the same way, execute faster
Use familiar programming and tooling to work with build
your application and streamline your architecture.
Create dev environments with real data
Easily create sandboxes, dev, and QA environments
with real, up-to-date data.
Access and share live, ready-to-query data
Instantly access and share live data, cross-cloud
and region, no ETL or API needed.
DEVELOPER CONSIDERATIONS

9. © 2022 Snowflake Inc. All Rights Reserved
Secure Data Sharing
No ETL or API required
Automatically up-to-date
Share UDFs/external functions
Consumer managed compute
Cross-cloud and cross-region
Governed, revocable access
All data, any speed
Ingest and immediately query JSON, Parquet, Avro,
ORC, XML, and even raw arbitrary binary data.
Code the same way, execute faster
Use familiar programming and tooling to work with build
your application and streamline your architecture.
Create dev environments with real data
Easily create sandboxes, dev, and QA environments
with real, up-to-date data.
Access and share live, ready-to-query data
Instantly access and share live data, cross-cloud
and region, no ETL or API needed.
DEVELOPER CONSIDERATIONS

10. © 2021 Snowflake Inc. All Rights Reserved
TYPES OF DATA APPS
Managed Apps
• Builder of Application is the controller and hoster of data
• Builder manages and operates everything (SaaS), B2C Applications
• Data can be shared to customer from Builder’s Account via data sharing
Connected Apps
• Customer of Application is the controller and hoster of data
• Builder provides application software for the customer to use
• Builder and Customer coordinate to deploy the Application, B2B Applications
• Application is provided credentials to operate with/on data in the Customer’s Account
Native Apps
• Customer of Application is the controller and hoster of data
• Customer installs application via Snowflake Application Marketplace
• Operates entirely within the Customer’s Snowflake Account, B2B Applications

11. © 2022 Snowflake Inc. All Rights Reserved
MANAGED APPLICATION
Differentiate with data sharing
Unlock revenue or differentiate your product by
delivering live, ready-to-query data to your consumers.
How it works
App provider stores and processes customer data
in it’s own data platform (eg. traditional SaaS model).
Best fit for
● Reaching a large number of customers
● Offering a fully managed service
● B2B or B2C
SaaS Provider
Code
Data Sharing
Customer 1 Customer 2 Customer 2

12. © 2021 Snowflake Inc. All Rights Reserved
MANAGED APPS REFERENCE ARCHITECTURE
GOOGLE CLOUD | AWS | AZURE
OLTP NoSQL
Operational
Data
Apps & Services
Streaming
Services
Business
Intelligence
Machine
Learning
Sharing
Workload
Isolation
Load data
easily with
Snowpipe
Query data lake
without loading
data using
External Tables
Database
Batched
Data
Analytical
Queries
Event
Data
1
3
2
ETL
4
Cloud Object
Storage

13. © 2022 Snowflake Inc. All Rights Reserved
SaaS Provider
Code
Data
Consumer 1
Data
Consumer 2
CONNECTED APPLICATION
Provide consumers with control
Compute and storage occur in the consumer’s Snowflake
account. Give them complete control of their data.
How it works
App provider stores and processes consumer data
in customers’ data platform.
Best fit for
● Deploying to 10-100s of customers
● Large/Regulated customers
● B2B

14. © 2021 Snowflake Inc. All Rights Reserved
CONNECTED APPS REFERENCE ARCHITECTURE
Connected App
Streaming
Services
Customer
Workloads
Sharing
Customer’s Snowflake Account
Load data
easily with
Snowpipe
Batched
Data
Analytical
Queries
Event
Data
2
Builder’s Snowflake Account
3
1
Internal
Stage
Copy Into
Customer or Builder Hosted
GOOGLE CLOUD | AWS | AZURE

15. © 2022 Snowflake Inc. All Rights Reserved
NATIVE APPLICATION
Bring your app to your customer’s data
Leverage Snowflake infrastructure to build, distribute, and
deploy your app directly in your customer’s Snowflake
account.
How it works
Runs directly in consumer’s account. Data never leaves
consumer-controlled environment.
Best fit for
● 100k+ customers
● Targeting Snowflake customer base
● Large/Regulated customers
Consumer 1
Native App Code
Data

16. © 2021 Snowflake Inc. All Rights Reserved
NATIVE APPS REFERENCE ARCHITECTURE
Native App Code
Customer
Workloads
Customer’s Snowflake Account
2
Snowflake Marketplace
GOOGLE CLOUD | AWS | AZURE
Marketplace
Native Application
Native App
Data Shares
1

17. © 2021 Snowflake Inc. All Rights Reserved
APP COMPARISON
Managed Apps Connected Apps Native Apps
Tenancy MTT, OPT, or APT APT APT
Data Location Builder Customer Customer
Builder has Data Access ✅ ✅ 🚫
Customer has Data Access Data Sharing (optional) Direct Direct
DDL Management Builder Builder & Customer Feature of Native App
Customers Anyone Anyone w/connector support Snowflake Customers
Sales/GTM Sold directly from Builder Alignment with Snowflake
Sales
Alignment with Snowflake
Sales
Credential Security Builder Builder & Customer Customer
Onboarding No Dependencies/Immediate Builder & Customer Coordination No Dependencies/Immediate
Operational Costs Builder pays Customer pays License and for variable
Operational Costs
Customer pays License and for variable
Operational Costs

18. © 2021 Snowflake Inc. All Rights Reserved
THANK YOU
Daniel Myers
Lead, Developer Relations
Snowflake