The document is a sponsorship proposal for D3 Queensland 2012, a dance competition event that will showcase the top 20 Queensland dance performances in a single evening show. It aims to promote sponsor brands to the anticipated 1,750 attendees, including dance families and volunteers. The event organizers are seeking sponsors at various levels, from Platinum ($5,000) to Bronze ($1,000), offering marketing benefits like signage and booth display. Proceeds will benefit an Australian charity chosen by the youth organization Chilarity, which runs D3.

1. D3 Queensland 2012
Sponsorship Proposal
DANCE, DREAM, DONATE
Put Your Brand Centre Stage
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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2. D3 Queensland 2012
Sponsorship Proposal
DANCE, DREAM, DONATE
Contents:
Put Focus on Your Brand pg 3
D3 vs Dance Eisteddfods pg 4
Kids Dance pg 4
Popularity of Dance Competitions pg 5
Details for D3 in 2012 pg 5
More Engagement Multiplies Your Marketing pg 6
D3 and the Greater Cause pg 7
How You Can Sponsor D3 pg 7
Platinum Sponsorship pg 8
Gold Sponsorship pg 9
Silver Sponsorship pg 10
Bronze Sponsorship pg 11
Non-Monetary Sponsorship pg 12
Tax-Deductible Donations pg 12
For More Information pg 12
Sponsorship and Donation Form pg 13
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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3. D3 Queensland 2012
Sponsorship Proposal
DANCE, DREAM, DONATE
‘To watch us dance is to hear our hearts speak’ - Hopi Indian Saying
Put Focus on Your Brand in Front of a Highly Connected Audience
Be involved in THE premier dance event of 2012. This year, D3 will showcase only
Queensland’s best dance performances in one spectacular finale.
This inaugural event will pro-
vide its partners an exclusive
opportunity to showcase their
brand in front of an adoring and
enthusiastic audience of higher
income families.
With all proceeds dedicated to
Australian charity, the organ-
iser of the event, Chilarity, is
opening a brief window of op-
portunity for astute brand own-
ers to join with them in taking
this event to its full potential
and creating a revolution in the
dance eisteddfod industry.
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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4. D3 vs Dance Eisteddfods
Audiences hate dance eisteddfods because they are dry, prolonged (over days to weeks) and
tedious. D3 is completely different from the dance eisteddfod because it selects only the top
Queensland dance performances to display to a captivated audience in a single entertaining
show. This is what over 150 Queensland dance schools, their dancers and their families, have
been waiting for - and we’re going to bring it to them. And it stands to reason that if
Queensland dance schools want it, every other dance school in the nation will want it too. In
the coming 24 months, we’re going national, and we’re looking for a partner that wants to
come along with us.
‘You have to think big to be big’ - Claude M. Bristol
Kids Dance
Kids dance is a growing market in Australia. In a survey conducted April 2009 by the Austra-
lian Bureau of Statistics, 14% of Australian children between the age of 5-14 years were in-
volved in dance lessons and/or performances, making dance the second most popular organ-
ised cultural activity in our nation. These figures had increased by 2% (almost 60,000 chil-
dren) when compared to the 2006 survey. And figures are only set to rise as Australians real-
ise the importance of organised fitness activities to overcome the threat of childhood obesity,
and as constructive organised activity becomes more important to busy working parents (the
ABS showed that participation in dance is highest in kids with two working parents).
For you, this means that the majority of your receptive audience at D3 will consist of high-
income families with two working parents and an interest in health and fitness, hard work,
quality performance and the rounded development of their children.
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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5. Popularity of Dance Competitions
Over the past few years, Australians have been captivated by shows such as So You Think You
Can Dance and Dancing with the Stars (So You Think You Can Dance ratings averaged be-
tween 1.1 and 1.8 million viewers per episode and Dancing With The Stars between 1.2 to 2.2
million). Not only have such shows been very popular, but they also helped to bring a love,
knowledge and appreciation of dance into the average Australian household. Dance schools
have seen increased attendance since these shows aired, as well as increased attendance at
dance performances, with the ABS showing that approximately 10% of Australians over the
age of 15 years attend dance performances each year, and many of them multiple times per
year. This goes to show that it’s not just dance families that like to watch dance competitions,
it’s also the average Australian. Despite this, compared to the USA, Australia has a very lim-
ited number of either state or national-level dance competitions in which kids’ dance groups
can participate, let alone competitions that are designed around audience entertainment.
Details of D3 in 2012
This year, D3 Queensland will be held on Saturday 2nd June at ERPAC (Edmund Rice Per-
forming Arts Complex), which is a state-of-the-art performing arts complex that caters to an
audience of 1500 people. Tickets will be available for purchase via Ticketek, Australia’s lead-
ing Ticketing agency.
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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6. The night will by hosted by Daniel Oldaker, renowned Victorian comedian who is highly
skilled at audience engagement. Only the top 20 dance routines will be selected for the night,
with a range of dance genres and ages included to add even more fun and variety.
Accepted genres at D3 include:
•Modern/jazz;
•Tap;
•Ballet;
•Contemporary;
•Street/hip-hop;
•Musical theatre/cabaret;
•Other
More Engagement Multiplies Your Marketing
Enhancing the D3 atmosphere will be an emphasis on audience participation, through our
MC, opportunities for prizes for the audience, as well as audience voting to select the top
three ‘most popular’ dance routines (professional dance judges will also be adjudicating a
separate set of prizes).
Before the event, during intermission and after the event, audience members will also be able
to enjoy food and drinks in the 200 sqm foyer that opens onto a forecourt and a beautiful one-
hectare field that overlooks stunning city views, thus allowing you to set your brand across the
backdrop of a beautiful night-lit city skyline.
Not only will sponsors be given maximum exposure by our MC, at a time when the audience is
highly engaged with the performers, but they will also be given opportunities to build brand
alliance as people enter and leave the venue, and during the intermission.
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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7. D3 and the Greater Cause:
The organiser of D3 is Chilarity (‘children for
charity’). Chilarity is a kids organisation with
a twist - it is run by kids! Chilarity exists to
provide children a means by which to contrib-
ute to, and make a difference in their commu-
nity, because at Chilarity, it is the kids who get to decide who to fundraise for, and how to do
it. We are a learning platform for kids, a friend and source of support for other charities, a
cash machine and a sponsor’s dream. Our aim is to Multiply What Matters for all those we
come into contact with - whether this be kids, parents, volunteers or sponsors.
The main focus of Chilarity’s efforts is to help children in need and to improve the world in
which children are growing up. Money raised by D3 will be donated to an Australian DGR
charity (but exactly which charity depends on how the kids vote!).
How You Can Sponsor D3:
Sponsoring D3 provides valuable exposure for your business. The D3 organisers are utilising
a variety of media to market the night. Print media distributed throughout the Brisbane
metro area, articles in key local newspapers and publications, a dedicated website, advertise-
ments on other key websites, prominent signage in Brisbane City and mentions on popular
Brisbane radio stations have been planned.
As well as being included in market-
ing to the general public, you will
also be enjoying maximum opportu-
nities to exhibit your brand(s) to 1750
expected D3 attendees (including
audience, dancers and volunteers), in
an atmosphere that is focused on fun,
festivity and charity.
You may select from four levels of sponsorship, which include Platinum, Gold, Silver and
Bronze. Numbers in each sponsor category will be strictly limited to help you stand out.
The D3 organisers welcome suggestions to tailor sponsorship benefits and are happy to con-
sider any special requests or accommodate your company’s needs where it will maximise the
results.
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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8. PLATINUM SPONSORSHIP - $5,000
Benefits include:
★ The opportunity to display a ‘sponsor booth’ in the foyer or forecourt area displaying
(and/or selling) marketing materials of your choice.
★ Opportunities for your own exclusive banners/signage to be displayed at the event
(provided at your cost; size and placement at our discretion but open to negotiation)
★ Your name and logo incorporated into all major signage and advertising for D3 (reflec-
tive of platinum sponsorship)
★ Your name and logo on web page(s) specific to the event (in a manner that reflects you
are a platinum sponsor)
★ Full page advertising space at the front of the D3 event programme
★ Your advertisement on two AV screens at the front of the stage, to be screened just
prior to curtain call (can be still images or short video/TV ad)
★ The ability to have some of our volunteers wear shirts/uniforms advertising your com-
pany, or the ability to provide us with some of your own staff to volunteer, who can wear
your company’s shirts/uniforms
★ A special thank you to your company by our MC at the beginning of D3
★ An opportunity for a company representative to present a prize at the end of the D3 fi-
nale (1st or 2nd prize)
★ A special email update to all dance schools on our list to notify them of your kind spon-
sorship
★ Mentions in all press releases
★ An opportunity to send all participants
a thank you or promotional offer after
the finale
★ An opportunity to put a prize in our
raffle for the night
★ An opportunity to run your own com-
petition to the audience on the night
(e.g. SMS your number now to win
$250, lucky door prize or similar)
★ Six free tickets to the event
★ Exclusivity to first access of 2013 spon-
sorship for the same event - platinum
sponsorship
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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9. GOLD SPONSORSHIP - $5,000
Benefits include:
★ Your name and logo incorporated into all major signage and advertising for D3 (reflec-
tive of gold sponsorship)
★ Opportunities for your own exclusive banners/signage to be displayed at the event
(provided at your cost; size and placement at our discretion but open to negotiation)
★ Your name and logo on web page(s) specific to the event (in a manner that reflects you
are a gold sponsor)
★ Half page advertising space at the front of the D3 event programme
★ Your advertisement on two AV screens at the front of the stage, to be screened at the
beginning/end of intermission (can be still images or short video; choice of timing will
be second to that of platinum sponsors)
★ A special thank you to your company by our MC at the beginning of D3
★ An opportunity for a company representative to present a prize at the end of the D3 fi-
nale (2nd or 3rd prize)
★ A special email update to all dance schools on our list to notify them of your kind spon-
sorship
★ Mentions in all press releases
★ An opportunity to put a prize in our raffle for the night
★ Four free tickets to the event
★ Exclusivity to first access of 2013 sponsorship for the same event - gold sponsorship
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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10. SILVER SPONSORSHIP - $1500
Benefits include:
★ Your name and logo incorporated into all major
signage and advertising for D3 (reflective of
silver sponsorship)
★ Opportunities for your own exclusive banners/
signage to be displayed at the event (provided at
your cost; size and placement at our discretion
but open to negotiation)
★ Your name and logo on web page(s) specific to
the event (in a manner that reflects you are a
silver sponsor)
★ Quarter page advertising space at the front of
the D3 event programme
★ Your advertisement on two AV screens at the
front of the stage, to be screened at the end of
the event, after platinum/gold sponsor ads (still
images only)
★ A special thank you to your company by our
MC at the beginning of D3
★ A possible opportunity for a company represen-
tative to present a prize at the end of the D3 finale (if prizes are not already claimed by
platinum or gold sponsors)
★ A special email update to all dance schools on our list to notify them of your kind spon-
sorship
★ Mentions in all press releases
★ An opportunity to put a prize in our raffle for the night
★ Two free tickets to the event
★ Exclusivity to first access of 2013 sponsorship for the same event - silver sponsorship
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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11. BRONZE SPONSORSHIP - $750
Benefits include:
★ Your logo incorporated into all major signage and advertising for D3 (in a manner that
reflects that you are a bronze sponsor)
★ Your name and logo on web page(s) specific to the event (in a manner that reflects that
you are a bronze sponsor)
★ One-eighth page advertising space at the back of the D3 event programme
★ A special thank you to your company by our MC at the beginning of the D3 finale
★ An opportunity to put a prize in our raffle for the night
★ Two free tickets to the event
★ Exclusivity to first access of 2013 sponsorship for the same event - bronze sponsorship
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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12. Non-monetary sponsorship:
D3 will openly consider non-monetary sponsorship. Such sponsorship may include assis-
tance with audio-visual, advertising, catering, raffle prizes or similar. The value of your non-
monetary sponsorship will receive the benefits from the corresponding sponsorship category
above. Please approach us if you believe you can be of service.
Tax Deductible Donations:
If you wish to support D3 for an amount greater than $2 but withoug becoming a sponsor, you
may wish to make a tax deductible donation, which can be made out to ‘Chilarity Limited as
Trustee for Chilarity Public Trust’ (ABN 21 332 145 425). This trust account has been set up
for all of our fundraising events and has been granted Deductible Gift Recipient (DGR) status
by the Australian Taxation Office (ATO). If you wish for this donation to be acknowledged,
or dedicated to a person/organisation, there will be a list of contributors provided at the back
of our event programme.
For More Information:
Contact Emma McAlpine or Tanita McPherson; d3@chilarity.org; 0431 200 921
Visit http://d3.chilarity.org for more information on D3 or www.chilarity.org for more in-
formation on Chilarity
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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13. D3 Queensland 2012
Sponsorship and Donation Form
Business/organisation name:
.............................................................................................................................................................................................................................................................................
Contact name:
.............................................................................................................................................................................................................................................................................
Postal address:
.............................................................................................................................................................................................................................................................................
Phone: ! ! ! Mobile:
.............................................................................................................................................................................................................................................................................
Email:
.............................................................................................................................................................................................................................................................................
Please advise the value of sponsorship in the table below:
Level of Sponsorship Amount ($) Method of Payment
Platinum
Gold
Silver
Bronze
Please advise the value of donation in the table below:
Name for Receipt Amount ($) Method of Payment
Sponsorship and donations may be paid to Chilarity or D3 by one of the following methods
1. By cheque, payable to ‘Chilarity Limited ATF Chilarity Public Trust’ and reference D3
2. By bank transfer to
BSB - 014-018 ! ! ! ! Account number - 2612-70017
Account name - Chilarity Limited ATF Chilarity Public Trust
3. By paypal using the link on the D3 website (http://d3.chilarity.org)
Chilarity Limited ACN 149 986 872 • email: d3@chilarity.org • 0431 200 921
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