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Nairn County Football Club: Commercial Brochure
2020/21
1914
1914
Nairn County Football Club is a Scottish
Highland Football League member club.
The Scottish Highland Football League is
the fifth tier of Scottish football with 17 clubs
competing against each other home and
away across a 32-match season. Nairn County
also competes in the Highland League Cup,
North of Scotland Cup and, as members of the
Scottish FA, the Scottish Cup.
The Scottish Highland Football League
stretch from Wick in the north to Fraserburgh
in the east and Fort William in the west/
south, covering an area larger than Belgium
and containing a population of almost 250,000
people. With fixtures covered regularly
and in-depth both online and in print, the
potential footfall of sponsorship exposure is
substantial.
Nairn County regularly attracts crowds of
approximately 200 spectators to home fixtures
across the season at its Station Park ground,
comfortably giving the club Nairn’s largest
gathering of people in one venue each year by
aggregate attendance.
Entry into the Scottish Cup provides potential
avenues across a wider area of Scotland with
progression through two rounds opening the
prospectofadrawagainstScottishPremiership
opposition and all the national newspaper,
radio and television coverage such a fixture
would entail. Finishing in the top three places
in the Scottish Highland Football League also
brings with it entry to the Scottish Challenge
Cup, which is an annual aspiration of Nairn
County.
The ethos of Nairn County is to live within its
means while always striving to improve year-
on-year performance through the coaching
and development of the playing squad by
a committed coaching staff and promotion
of young players from a thriving youth
development programme. In the last four
seasons, a total of 19 teenagers have been
given their First Team debuts.
Recent performances have seen the team
steadily improve its final league placing in the
ultra-competitive Scottish Highland Football
League table, culminating in a 7th place finish
in season 2019/20, which has seen the team
punch above its weight against clubs with
superior playing budgets.
About Us
i
1914
With over 100 signed youth team players
from ages 11 to 19, the Nairn County Youth
Development Programme is a breeding ground
of aspiring talent all with hopes of dreams of
making it to the First Team and playing their
part in our future success.
We understand the importance of engaging
our supporters and community through
modern technology and are one of the most
prolific clubs in Scotland for updates on our
social media channels, with 3750, subscribers
on Facebook, 3000 followers on Twitter and
an Instagram community of 1250.
We also recognise our position as a community
club and what Nairn County means to the
supporters and people of Nairn. At the onset
of the COVID-19 pandemic, we made clear
our intention to honour contracts in full, assist
members of the local community who were
unable to carry out their day-to-day functions
and paid for services in advance. This
announcement went viral online and gained
national television, radio and newspaper
exposure.
Nairn County’s aim is to win in everything it
doeswhetheritisassistingourcommunityand
supporters in times of need or earning three
points on a Saturday. Ultimately, our ambition
is to challenge for and win the Scottish
Highland Football League championship,
opening the prospect of promotion to the
Scottish Professional Football League and the
added exposure that would bring. However,
to reach our goal and be victorious in the
challenges we have set ourselves, we need
successful and vibrant partners who share
our desire to win and we believe that your
company’s drive and winning track record
can result in us enjoying a mutually beneficial
relationship.
ii
1914
iii
Nairn County FC Squad - 2020/21
1914
About Us ......................................................... i
Kit Sponsorship
Main Sponsor.
............................................. 1
First Team Shirt Sponsor.
.......................... 2
Reverse Shirt Sponsor............................... 2
Shorts Sponsor........................................... 4
Tracksuit Sponsorship............................... 4
Digital Sponsorship.
....................................... 5
Player Sponsorship........................................ 7
Ground Advertising....................................... 7
Hospitality Packages
Matchday Experience.
............................... 9
Ball Sponsor................................................ 10
Contents
iv
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1
Main Sponsor
The Main Sponsor of Nairn County FC will gain exclusivity over branding of our Home and
Away kits (front, reverse and shorts) and in addition:
• Pre-match meals for you and your guests
• Pre-match and post-match hospitality in the Boardroom at all home fixtures
• 6x Advertising Boards at Station Park in key locations
• 1x Advertising Board at the entrance to Station Park in an exclusive space
• Your logo on Nairn County match highlights packages
• Your logo displayed on Nairn County website and social media channels
• Your logo displayed on matchday Team Sheets circulated to spectators
• Your company mentioned in all pre-match Public Address Announcements
• Invite to be a part of Team Photograph and Kit Launch photoshoots
• Invite to join the First Team playing squad and Management Team for post-match hospitality
following every Saturday home fixture.
Kit Sponsorship
1914
2
First Team Shirt Sponsor
The First Team Shirt Sponsor will have their company logo branded across the front of the Nairn
County Home and Away kits and will also receive:
• Pre-match and post-match hospitality in the Boardroom at all home fixtures
• 3x Advertising Boards at Station Park in key locations
• Your logo displayed in rotation on Nairn County website and social media channels
• Your logo displayed on matchday Team Sheets circulated to spectators
• Your company mentioned in all pre-match Public Address Announcements
• Invite to join the First Team playing squad and Management Team for post-match hospitality
following every Saturday home fixture
Reverse Shirt Sponsor
As sponsors of the back of our kit, you will have your company logo branded across the reverse
of our home and away kit, displayed on the players’ shoulders. You will also receive:
• Pre-match and post-match hospitality in the Boardroom at 6x home fixtures per season
• 2x Advertising Boards at Station Park in key locations
• Your logo displayed in rotation on Nairn County website and social media channels
• Invite to join the First Team playing squad and Management Team for post-match hospitality
following every Saturday home fixture.
1914
3
1914
4
Shorts Sponsor
The Nairn County shorts will receive their logo placed in a prominent position on the shorts of
the Home and Away kits worn by the players during matches as well as:
• Pre-match and post-match hospitality in the Boardroom at 4x home fixtures per season
• 1x Advertising Board at Station Park in a key location
• Your logo displayed in rotation on Nairn County website and social media channels
• Invite to join the First Team playing squad and Management Team for post-match hospitality
following every Saturday home fixture
Tracksuit Sponsorship
Our players travel the length and breadth of the Highlands and Grampian regions to represent
us. As part of our professional approach to running the club, the players are kitted out in top-
of-the-range Puma-branded tracksuits for match days to ensure style, comfort and a smart look
when representing the club while on the move.
You can have your company name / logo displayed across the shoulders on the back of our
players’ matchday wear by becoming our Tracksuit Sponsor. Cost: £1500-£3000+VAT (one-off
payment for two-year sponsorship)
1914
5
Digital Sponsorship
We appreciate the many ways our community and supporters-base prefers to keep in touch
with our club. We have built up a substantial online following from around the globe across
a number of platforms including Facebook, Twitter, YouTube and Instagram. We have also
recently branched out into TikTok and launched our own Podcast.
We are proud to have struck a ground-breaking deal with Ziyen Energy to become our first ever
Digital Partner and we invite you to join them.
As a Digital Partner of Nairn County, you will receive:
• Advertising on our club website linked to your company’s own online presence
• Regular exposure on our Facebook, Twitter and Instagram pages
• Advertising at the start and end of output on our TikTok channel
• Advertising at the start and end of output on our NCFCTV YouTube channel
• Mentioned on our Podcast outputs
• Pre-match and post-match hospitality in the Boardroom for you and a guest at 1x home
fixture
• 1x pitchside Advertising Board at Station Park Cost: £1000+VAT per season
1914
6
1914
7
Ground Advertising
StepintoStationParkandyouwillbegreetedbyanarrayofcolourfromallthedifferentbusinesses
who promote themselves with Nairn County. Large boards placed around pitchside, stand or
terracing at Station Park can promote your business to a match day audience of approximately
300 with video match highlights reaching a global audience which frequently tops 12,000. This
represents ideal opportunity to signal your support of your local club while advertising your
business locally and nationally. Cost: £250 - £400+VAT per season (depending on size
Player Sponsorship
You can sponsor your favourite Nairn County player for as little as £100. In return, you will
receive:
• You / your company name or logo embossed on the portrait image of the player used on our
Social Media channels every time he scores a goal or is featured in one of our news articles
• You / your company name listed alongside your chosen player on our club website
• You / your company name listed alongside your chosen player on our Player Sponsorship
Board, which is wall-mounted at eye level inside the turnstiles at Station Park
• A signed letter of thanks from your chosen player along with a photograph of him in action
Cost: £100 per player per season.
1914
8
1914
9
Hospitality Packages
Enjoy matchday hospitality at Station Park with our sought-after offerings. The below packages
can be tailored to suit your needs.
Matchday Experience
Treat yourself and friends, business partners or clients to a fantastic footballing feast of
hospitality with our Matchday Experience package, where you will be looked after by our
hospitality team every step of the way. On Matchday, you will receive:
• A pre-match lunch for a party of 6 at the prestigious Clubhouse Restaurant
• Transfer to Station Park
• Welcome from Chairman, Donald Matheson
• Complimentary pre-match bar in our revamped Boardroom
• Escorted to reserved seats in the Main Stand for the match
• Half time teas, coffees and snacks in the comfort of the Boardroom
• Complimentary post-match bar in the Boardroom until 5.30 pm
• You / your company’s name mentioned in all pre-match announcements and included in our
promotional material
• Invite to join the First Team playing squad and Management Team for post-match hospitality
(Saturday fixtures only)
• The opportunity to promote your business through our social media channels prior to or after
the match Cost: £500+VAT per match. Packages can be tailored to meet your needs.
1914
10
Ball Sponsor
Take in the best Station Park has to offer and support the team in style with our Ball Sponsor
package. You and your guest will be invited to arrive at Station Park at 2.15 pm, after which
you will be:
• Welcomed by Chairman, Donald Matheson
• Served drinks of your choosing from the complimentary pre-match bar in our revamped
Boardroom
• Escorted to reserved seats in the Main Stand for the match
• Receive half time teas, coffees and snacks in the comfort of the Boardroom
• Served drinks of your choosing from the complimentary post-match bar in the Boardroom until
5.30 pm
• Able to have you / your company’s name mentioned in all pre-match announcements and
included in our promotional material
• Invited to join the First Team playing squad and Management Team for post-match
hospitality
• Given the opportunity to promote your business through our social media channels prior to or
after the match Cost: £100+VAT per match. Packages can be tailored to meet your needs.
CONTACT
Station Park
Balblair Road
NAIRN
IV12 5LT
Tel: 01667 454298
Website: http://www.nairncountyfc.co.uk
Twitter: @NairnCounty
1914

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Nairn County FC Sponsorship brochure

  • 1. Nairn County Football Club: Commercial Brochure 2020/21 1914
  • 2. 1914 Nairn County Football Club is a Scottish Highland Football League member club. The Scottish Highland Football League is the fifth tier of Scottish football with 17 clubs competing against each other home and away across a 32-match season. Nairn County also competes in the Highland League Cup, North of Scotland Cup and, as members of the Scottish FA, the Scottish Cup. The Scottish Highland Football League stretch from Wick in the north to Fraserburgh in the east and Fort William in the west/ south, covering an area larger than Belgium and containing a population of almost 250,000 people. With fixtures covered regularly and in-depth both online and in print, the potential footfall of sponsorship exposure is substantial. Nairn County regularly attracts crowds of approximately 200 spectators to home fixtures across the season at its Station Park ground, comfortably giving the club Nairn’s largest gathering of people in one venue each year by aggregate attendance. Entry into the Scottish Cup provides potential avenues across a wider area of Scotland with progression through two rounds opening the prospectofadrawagainstScottishPremiership opposition and all the national newspaper, radio and television coverage such a fixture would entail. Finishing in the top three places in the Scottish Highland Football League also brings with it entry to the Scottish Challenge Cup, which is an annual aspiration of Nairn County. The ethos of Nairn County is to live within its means while always striving to improve year- on-year performance through the coaching and development of the playing squad by a committed coaching staff and promotion of young players from a thriving youth development programme. In the last four seasons, a total of 19 teenagers have been given their First Team debuts. Recent performances have seen the team steadily improve its final league placing in the ultra-competitive Scottish Highland Football League table, culminating in a 7th place finish in season 2019/20, which has seen the team punch above its weight against clubs with superior playing budgets. About Us i
  • 3. 1914 With over 100 signed youth team players from ages 11 to 19, the Nairn County Youth Development Programme is a breeding ground of aspiring talent all with hopes of dreams of making it to the First Team and playing their part in our future success. We understand the importance of engaging our supporters and community through modern technology and are one of the most prolific clubs in Scotland for updates on our social media channels, with 3750, subscribers on Facebook, 3000 followers on Twitter and an Instagram community of 1250. We also recognise our position as a community club and what Nairn County means to the supporters and people of Nairn. At the onset of the COVID-19 pandemic, we made clear our intention to honour contracts in full, assist members of the local community who were unable to carry out their day-to-day functions and paid for services in advance. This announcement went viral online and gained national television, radio and newspaper exposure. Nairn County’s aim is to win in everything it doeswhetheritisassistingourcommunityand supporters in times of need or earning three points on a Saturday. Ultimately, our ambition is to challenge for and win the Scottish Highland Football League championship, opening the prospect of promotion to the Scottish Professional Football League and the added exposure that would bring. However, to reach our goal and be victorious in the challenges we have set ourselves, we need successful and vibrant partners who share our desire to win and we believe that your company’s drive and winning track record can result in us enjoying a mutually beneficial relationship. ii
  • 4. 1914 iii Nairn County FC Squad - 2020/21
  • 5. 1914 About Us ......................................................... i Kit Sponsorship Main Sponsor. ............................................. 1 First Team Shirt Sponsor. .......................... 2 Reverse Shirt Sponsor............................... 2 Shorts Sponsor........................................... 4 Tracksuit Sponsorship............................... 4 Digital Sponsorship. ....................................... 5 Player Sponsorship........................................ 7 Ground Advertising....................................... 7 Hospitality Packages Matchday Experience. ............................... 9 Ball Sponsor................................................ 10 Contents iv
  • 6. 1914 1 Main Sponsor The Main Sponsor of Nairn County FC will gain exclusivity over branding of our Home and Away kits (front, reverse and shorts) and in addition: • Pre-match meals for you and your guests • Pre-match and post-match hospitality in the Boardroom at all home fixtures • 6x Advertising Boards at Station Park in key locations • 1x Advertising Board at the entrance to Station Park in an exclusive space • Your logo on Nairn County match highlights packages • Your logo displayed on Nairn County website and social media channels • Your logo displayed on matchday Team Sheets circulated to spectators • Your company mentioned in all pre-match Public Address Announcements • Invite to be a part of Team Photograph and Kit Launch photoshoots • Invite to join the First Team playing squad and Management Team for post-match hospitality following every Saturday home fixture. Kit Sponsorship
  • 7. 1914 2 First Team Shirt Sponsor The First Team Shirt Sponsor will have their company logo branded across the front of the Nairn County Home and Away kits and will also receive: • Pre-match and post-match hospitality in the Boardroom at all home fixtures • 3x Advertising Boards at Station Park in key locations • Your logo displayed in rotation on Nairn County website and social media channels • Your logo displayed on matchday Team Sheets circulated to spectators • Your company mentioned in all pre-match Public Address Announcements • Invite to join the First Team playing squad and Management Team for post-match hospitality following every Saturday home fixture Reverse Shirt Sponsor As sponsors of the back of our kit, you will have your company logo branded across the reverse of our home and away kit, displayed on the players’ shoulders. You will also receive: • Pre-match and post-match hospitality in the Boardroom at 6x home fixtures per season • 2x Advertising Boards at Station Park in key locations • Your logo displayed in rotation on Nairn County website and social media channels • Invite to join the First Team playing squad and Management Team for post-match hospitality following every Saturday home fixture.
  • 9. 1914 4 Shorts Sponsor The Nairn County shorts will receive their logo placed in a prominent position on the shorts of the Home and Away kits worn by the players during matches as well as: • Pre-match and post-match hospitality in the Boardroom at 4x home fixtures per season • 1x Advertising Board at Station Park in a key location • Your logo displayed in rotation on Nairn County website and social media channels • Invite to join the First Team playing squad and Management Team for post-match hospitality following every Saturday home fixture Tracksuit Sponsorship Our players travel the length and breadth of the Highlands and Grampian regions to represent us. As part of our professional approach to running the club, the players are kitted out in top- of-the-range Puma-branded tracksuits for match days to ensure style, comfort and a smart look when representing the club while on the move. You can have your company name / logo displayed across the shoulders on the back of our players’ matchday wear by becoming our Tracksuit Sponsor. Cost: £1500-£3000+VAT (one-off payment for two-year sponsorship)
  • 10. 1914 5 Digital Sponsorship We appreciate the many ways our community and supporters-base prefers to keep in touch with our club. We have built up a substantial online following from around the globe across a number of platforms including Facebook, Twitter, YouTube and Instagram. We have also recently branched out into TikTok and launched our own Podcast. We are proud to have struck a ground-breaking deal with Ziyen Energy to become our first ever Digital Partner and we invite you to join them. As a Digital Partner of Nairn County, you will receive: • Advertising on our club website linked to your company’s own online presence • Regular exposure on our Facebook, Twitter and Instagram pages • Advertising at the start and end of output on our TikTok channel • Advertising at the start and end of output on our NCFCTV YouTube channel • Mentioned on our Podcast outputs • Pre-match and post-match hospitality in the Boardroom for you and a guest at 1x home fixture • 1x pitchside Advertising Board at Station Park Cost: £1000+VAT per season
  • 12. 1914 7 Ground Advertising StepintoStationParkandyouwillbegreetedbyanarrayofcolourfromallthedifferentbusinesses who promote themselves with Nairn County. Large boards placed around pitchside, stand or terracing at Station Park can promote your business to a match day audience of approximately 300 with video match highlights reaching a global audience which frequently tops 12,000. This represents ideal opportunity to signal your support of your local club while advertising your business locally and nationally. Cost: £250 - £400+VAT per season (depending on size Player Sponsorship You can sponsor your favourite Nairn County player for as little as £100. In return, you will receive: • You / your company name or logo embossed on the portrait image of the player used on our Social Media channels every time he scores a goal or is featured in one of our news articles • You / your company name listed alongside your chosen player on our club website • You / your company name listed alongside your chosen player on our Player Sponsorship Board, which is wall-mounted at eye level inside the turnstiles at Station Park • A signed letter of thanks from your chosen player along with a photograph of him in action Cost: £100 per player per season.
  • 14. 1914 9 Hospitality Packages Enjoy matchday hospitality at Station Park with our sought-after offerings. The below packages can be tailored to suit your needs. Matchday Experience Treat yourself and friends, business partners or clients to a fantastic footballing feast of hospitality with our Matchday Experience package, where you will be looked after by our hospitality team every step of the way. On Matchday, you will receive: • A pre-match lunch for a party of 6 at the prestigious Clubhouse Restaurant • Transfer to Station Park • Welcome from Chairman, Donald Matheson • Complimentary pre-match bar in our revamped Boardroom • Escorted to reserved seats in the Main Stand for the match • Half time teas, coffees and snacks in the comfort of the Boardroom • Complimentary post-match bar in the Boardroom until 5.30 pm • You / your company’s name mentioned in all pre-match announcements and included in our promotional material • Invite to join the First Team playing squad and Management Team for post-match hospitality (Saturday fixtures only) • The opportunity to promote your business through our social media channels prior to or after the match Cost: £500+VAT per match. Packages can be tailored to meet your needs.
  • 15. 1914 10 Ball Sponsor Take in the best Station Park has to offer and support the team in style with our Ball Sponsor package. You and your guest will be invited to arrive at Station Park at 2.15 pm, after which you will be: • Welcomed by Chairman, Donald Matheson • Served drinks of your choosing from the complimentary pre-match bar in our revamped Boardroom • Escorted to reserved seats in the Main Stand for the match • Receive half time teas, coffees and snacks in the comfort of the Boardroom • Served drinks of your choosing from the complimentary post-match bar in the Boardroom until 5.30 pm • Able to have you / your company’s name mentioned in all pre-match announcements and included in our promotional material • Invited to join the First Team playing squad and Management Team for post-match hospitality • Given the opportunity to promote your business through our social media channels prior to or after the match Cost: £100+VAT per match. Packages can be tailored to meet your needs. CONTACT Station Park Balblair Road NAIRN IV12 5LT Tel: 01667 454298 Website: http://www.nairncountyfc.co.uk Twitter: @NairnCounty
  • 16. 1914