Sponsorship proposal for Eid Down Under 2017 - QLD's largest Muslim community festival. All are welcome to attend.

1. SponsorshipProposal
Brisbane, Australia
Saturday the 1st of July, 2017

2. Purpose
Each year during Ramadan, the Muslim community
spends a month fasting from dawn to sunset. At the
end of the month-long fast, Muslim people celebrate.
Eid-al-Fitr - a festival of breaking of the fast.
This festival, along with Eid al-Adha a few months
later, are two of the most important celebrations in
the Muslim calendar. They allow the global Muslim
community to showcase the very best of their culture,
values, and food all in one epic festival.
Eid Down Under is a celebration of the Eid al Fitr
festival in Brisbane, QLD.
Over 20,000 guests attended last year's Eid
Down Under and 2017 is only going to get bigger!
We were one of Brisbane's largest festivals in 2016.
In addition to fun and celebration, the event
promotes social cohesion and unites the diverse
Muslim communities in Brisbane. It provides a
chance for the Muslim community to connect with
other groups and communities in Queensland,
promoting an inclusive and harmonious Australian
society.
A key objective of Eid Down Under is to promote
cohesion, acceptance and understanding of
cultural diversity and its benefits across the entire
community. And now the story continues in
2017.
About the Celebration
2 EID DOWN UNDER
Eid is one of the biggest celebrations worldwide, with over 1.5 billion
people celebrating annually.
Each year, Eid creates a festive buzz in the Muslim community. Families
present children with gifts, streets are intricately decorated, and hours
are spent in the kitchen preparing the elaborate meals.
In addition to celebration, Eid is a time to remember those who are less
fortunate. The community is encouraged to be a bit more generous and
offer more kindness then they typically would.
Through Eid, the Muslim community seeks to promote a sense of
friendship and compassion with their neighbors. Eid offers an opportu-
nity to celebrate current friendships and create new ones within the
wider community.
Last year we welcomed local and national organizations who shared our mutual interest of adding a bit of color to Brisbane's everyday life.
Our sponsors helped up to celebrate one another and come together as a community. These sponsors included:
Last Year’s Sponsors

3. About us
3EID DOWN UNDER
In 2016, Eid Down Under was proudly hosted by
the Islamic Council of Queensland at the Islamic
College of Brisbane, located at 45 Acacia Road,
Karawatha.
The Islamic Council of Queensland (ICQ)
represents the interests of Muslims from all
backgrounds and denominations in Queensland.
ICQ is a peak body representing 17 mosques
around the state, spanning from the Gold Coast to
Cairns. As a charitable Institution, ICQ is registered
with the Australian Charities and Not-for-profits
Commission.
The Council has made significant efforts to
promote community engagement and collabora-
tion over the past two years. They are currently
working towards building a more cohesive
society; one that promotes mutual respect,
understanding and compassion.
The Islamic Council of Queensland has
partnerships and working relationships with
many community organisations. In 2016 guest
speakers were featured at the event, including:
Archbishop Mark Coleridge, The Hon. Grace
Grace MP Minister for Multicultural Affairs, Mayor
Luke Smith (Logan), Councellor Angela Owens,
Commissioner Ian Stewart (QLD Police) and more.
In 2017, the list is only expected to grow!

4. What You Can Expect at Eid Down Under
4 EID DOWN UNDER
Eid Down Under promises to be a day filled with
thrills and delights for all of your senses. There truly is
something for everyone. This authentic celebration
invites guests from all walks of life to join in the
Muslim tradition.
To ensure everything runs smoothly, we have
engaged Ms Wendy Lacey to join our team as Event
Manager. Ms Lacey is Brisbane's leading expert in
outdoor festivals.
Here is a sampling of Eid Down Under's offerings:
Fireworks
Football, volleyball and cricket tournaments
Children's football clinics
Over 40 International Food Stalls
15+ massive rides
Helicopter Rides
A Cake Decorating Competition
Community and commercial art and craft stalls
A Charity Auction
A Petting Zoo
& of course, giveaways!

5. Sponsorship
5EID DOWN UNDER
This year we are offering three levels of sponsorship for the event: Bronze, Silver and Platinum. Each
level offers unique opportunities to reach community members and make a lasting impact.
Brand Exposure. Through our promotional materials, your brand will be broadcasted
through our mosque network, social media, our website, email blasts, our media partners,
advertisements and more. Your logo will be featured on the program, event banners, t-shirts
and more.
Audience Publicity. Last year, Eid Down Under welcomed a cross-section of Australian
society with over 20,000 guests from varying ages, races, religions and beliefs. This year, the
number of attendees is only expected to increase.
Social impact. Your involvement will help to build a mutual understanding and contribute
towards a socially cohesive Australian society by providing opportunities for community
groups. Eid Down Under and the ICQ's broader efforts have been acknowledged in the
Australian Federal Parliament on 22 November 2016.
Lasting Results. After the event is complete, we have several press releases and thank you
letters, which will feature your brand's logo and information. Your brand will be associated
with a positive event bringing together all walks of life as a community.
Join in the fun. As a sponsor, you will receive a wide range of benefits from preferred seating
at the main stage, or reception area for VIP guests, and giveaways.
Reasons to become a Sponsor

6. Sponsorship packages
Amount of free entries
Promotion
Social Media Promotion (Facebook, Twitter, Instagram)
Website presence
Event Flyer
Press Releases and Media Coverage
Event Naming Rights
Email Blasts
Advertisements for Festival
Platinum
sponsor
Silver
sponsor
Bronze
sponsor
30 15 10
Program inclusion
Logo on Event Sponsor Banners
Logo on Back of Event T-shirt
Your brochures and other special documents
Car bumper or window stickers
Corporate item in Goody bags
VIP tickets
Signage 3m x 1m on the fence
Logo around the site
Merchandising that you sell such as polo shirts or jumpers
Brand promotion,
Live plug ins
Speech
Booth space
Branded VIP Tent at Entrance
Logo on Front of Event T-shirt
Outgoing Press Releases
Newsletters and social media
Thank you Email Blast
Next Years Sponsorship Package
Pre-eventrecognition
Onsiterecognition
Post-eventrecognition
6 EID DOWN UNDER
$15000+ $5000 − $14999 $1000 − $4999
for main stage/
stall / team
on site

7. Hospitality for all Sponsors and Partners
Seating in the front row at the Main stage
2 tickets for VIP dinner/lunch
A reception area for dignitaries and other important personnel
Information stands manned by event personnel
Restrooms, wash rooms and baby change areas
Giveaways and door prizes
End of event function
WC
THE
END
Gift bag sponsorship to festival filmmakers and VIPs - $2,500
Logo on lanyards - $2,500
Logo on water bottles - $2,500
Logo on Premium items distributed to festival goers throughout the
day - $2,500
Activation area near Main Stage- $2,500
Cash sponsors receive 50% discount
In-kind partners receive 25% discount
Special insert in Muslim publications
50% discount on ads for sponsors
25% discount on ads for in-kind partners
In Kind Partners
provide samples of your product at
our festival events and in gift bags,
and in turn receive branding and fes-
tival passes.
Media Partner
receive on-site branding, and festival
passes in exchange for media place-
ments.
A LA CARTE
ADDITIONAL PASSES
ADVERTISING IN THE MATERIALS
5EID DOWN UNDER

8. e-mail: eiddownunder@icq.net.au
www.icq.net.au
The Sponsorship Committee
Sponsor Relationship Contacts
Fahim Khondaker, Secretary, ICQ
Ali Kadri, Vice President, ICQ
Fahim is a Chartered Accountant and
Management Consultant at BDO, one of
the largest professional services firms in
the world. He is also a board member of
various other charities and is on the
Queensland Premier's Social Cohesion
Implementation Committee. Fahim is a
member of the Executive Committee of
Islamic Council QLD.
T: +61 402 398 767
E: fahim.khondaker@icq.net.au
Ali is a successful entrepreneur and is
Founder and Managing Director of
Universal Training Academy, a registered
training organization based in Brisbane.
He is also a member of the Queensland
Government's Multicultural Advisory
Council. Ali is the Vice President and
Media Spokesman for the Islamic Council
QLD and is a board member of the Islamic
College of Brisbane.
T: +61 430 029 718
E: ali.kadri@icq.net.au
“Despite being raised a Catholic in country Queensland, I felt right at
home at a Muslim celebration on Brisbane's southside. It wasn't a
tradition from my childhood or my culture or my religion, but it was still
enjoyable — and the food was delicious.”
The Hon. Graham Perrett MP, Federal Member for Moreton,
Huffington Post 22 July 2016.
OUR MEDIA
PARTNERS
Eid Down Under is an
integral part of a 2017
SBS documentary series
on the Brisbane Muslim
Community. The
documentary is currently
in production and will be
aired in late 2017.
The Islamic Council of
QLD has received
positive mainstream
media coverage on more
than 300 occasions over
the past 2 years. We
have developed very
strong relationships with
senior media personnel
and entities we have
worked with include: