The document describes the Waterline Challenge Foundation, which aims to circumnavigate Australia's coastline within 48 hours in September 2016 to raise funds for those facing adversity. It provides information on sponsorship opportunities for the event, including platinum, gold, silver, and bronze levels, outlining various benefits such as branding, media exposure, and access to ambassadors for each level. Affiliate sponsorship options are also described.

1. Waterline Challenge Foundation
Unit 9, 50 St.Georges Crescent
Drummoyne NSW 2047
M +61 413 309 056
E info@waterlinechallenge.org
www.waterlinechallenge.org
SPONSORSHIP OPPORTUNITIES
Let’s break some World Records
together for Australia…
Be part of Australia’s biggest ever fund raiser!
Waterline Challenge Foundation Pty Limited | Copyright © 2015. All Rights Reserved | ACN: 604 560 054 | ABN: 48 604 560 054
Waterline Challenge is an Australia-wide
event, which will raise many Millions of
dollars to assist those that face adversity.
Waterline Challenge is the brainchild of Julian
Day who himself is a three time survivor of
childhood cancer.
Waterline Challenge will circumnavigate
Australia’s entire coastline, including rivers, lakes
and islands, within a 48 hour period between the
16th to 18th September 2016.
Being ‘for everyone’, we encourage involvement
from people of all walks of life and with as much
creativity as you can imagine: walk, run, cycle,
canoe, kayak, sail, row, swim, the waterlines of
Australia. Belonging, feeling engaged and being
part of something is key to creating real change.
Waterline Challenge will help conquer
adversity and promote:
Corporate Social Responsibility
Community Involvement
Health & Fitness
Environment & Conservation
What’s In It For Your Organisation?
Be seen as an amazing corporate citizen by
becoming a partner of Waterline Challenge.
Gain mindshare of your brand to over 100,000
participants
Leverage as part of your Corporate Social
Responsibility program
Align your corporate culture with the beliefs
established by and as part of the Waterline
Challenge
National Media exposure over the lead up to
the event and the 48 hours of the event
High profile, household name Waterline
Challenge Ambassadors to leverage
Participants are projected to be predominately
A+B socioeconomic group
Great platform for new product launch
Use the Waterline Challenge as a campaign to
raise awareness and your profile as well as
generating leads and opportunities.
Let’s talk… NOW to enable us to tailor a
sponsorship package to meet your
needs!

2. Waterline Challenge Foundation
Unit 9, 50 St.Georges Crescent
Drummoyne NSW 2047
M +61 413 309 056
E info@waterlinechallenge.org
www.waterlinechallenge.org
SPONSORSHIP OPPORTUNITIES
Join our Patrons & Ambassadors
supporting adversity
Be part of Australia’s biggest ever fund raiser?
Waterline Challenge Foundation Pty Limited | Copyright © 2015. All Rights Reserved | ACN: 604 560 054 | ABN: 48 604 560 054
Waterline Challenge is proud to have
three key Patrons:
Rear Admiral Stuart Mayer, Commander
Australian Fleet
The Hon. Wendy Baden-Powell,
granddaughter of Sir Robert Baden-Powell
John Alexander AO MP, Tennis Great and
member for Bennelong
Along with many well-known
Ambassadors:
Layne Beachley - 7 times women’s World
Surfing Champion
Guy Leech – 7 times Australian Ironman
champion and Australia’s #1 fitness guy
Gary Ella – Indigenous Rugby Union legend
Tim Brasher – NRL player with Tigers
represented Australia 16 times
Jim Maxwell – ABC Sports Commentator
Charlie Lynn – of Kokoda Track fame
*
2
5
*
*
*
*
10
B
*Cap
***Invites Team Meetings
**Logo on Email Footers
****Marketing Collateral
5510Pre Event Function
51020Team Entries
***Media Releases
**Access to Ambassadors
*Board Member
***Email List
****Mailing List
****Website & Link
****Banners
***Stationary
**Shirt Back
*Shirt Front/Back Major
*Naming Rights
50541Number of Sponsors
ASGP
Sponsorship Levels at a glance:
For further details please contact
Julian Day on 0413 309 056

3. Waterline Challenge Foundation
Unit 9, 50 St.Georges Crescent
Drummoyne NSW 2047
M +61 413 309 056
E info@waterlinechallenge.org
www.waterlinechallenge.org
PLATINUM SPONSORSHIP BENEFITS
Naming rights for 2016 Waterline Challenge
Your Brand projected across all communities...
Waterline Challenge Foundation Pty Limited | Copyright © 2015. All Rights Reserved | ACN: 604 560 054 | ABN: 48 604 560 054
Your Investment of $250,000* gives
you exceptional benefits:
2016 Naming Rights
The event will be called the XXX Waterline Challenge
giving your brand excellent coverage across all
communities in Australia.
Reach over 100,000 participants
We already know that we will have more than 100,000
people take part in 2016 Waterline Challenge.
National Media Coverage
Channel 9 are our Media Partner guaranteeing
national coverage prior to the event and during the
weekend of Waterline Challenge.
Access to our Ambassadors
We will provide introductions for you to all of our
Ambassadors.
Merchandising
As Platinum Sponsor your brand will be large on both
the event cap plus front and back of T-shirt.
Post-Event
You are centre-stage around Australia as we celebrate
Waterline Challenge’s success.
Mailing List
The email addresses of the 100,000+ participants is
available for your use.
And there’s more….
Board Position and Team Meetings
You are invited to nominate someone to be on the
Waterline Challenge Foundation Board and attend our
regular meetings.
Media Releases
Your branding will be at the heart of all major
communications in conjunction with our PR & Media
Company. Six major communications are planned.
Website Presence and Links
Your logo will be in a dominant position and provide
links to your website.
Logo on all Email Footers, plus Stationary
All emails sent by the Waterline Team will feature your
logo in Bold in the Footer. All collateral sent to all
parties will feature your logo.
20 Teams paid for by you
You will be able to ‘sponsor’ the entry of 20 teams
across Australia which pays for their Entry Fees.
Pre-Event Function
Just one week before the event, 10 of your staff can
attend the pre-event with our Ambassadors.
Waterline Challenge will work with
you to maximise your benefits….
* +GST

4. Waterline Challenge Foundation
Unit 9, 50 St.Georges Crescent
Drummoyne NSW 2047
M +61 413 309 056
E info@waterlinechallenge.org
www.waterlinechallenge.org
GOLD SPONSORSHIP BENEFITS
Be one of ONLY 4 Gold Sponsors
Your Brand projected across all communities...
Waterline Challenge Foundation Pty Limited | Copyright © 2015. All Rights Reserved | ACN: 604 560 054 | ABN: 48 604 560 054
Your Investment of $100,000* gives
you fantastic benefits:
Centre-stage Branding
As one of ONLY 4 Gold Sponsors, your brand will
receive first-rate coverage across all communities in
Australia.
Reach over 100,000 participants
We already know that we will have more than 100,000
people take part in 2016 Waterline Challenge.
National Media Coverage
Channel 9 are our Media Partner guaranteeing
national coverage prior to the event and during the
weekend of Waterline Challenge.
Access to our Ambassadors
We will provide introductions for you to all of our
Ambassadors.
Merchandising
As a Gold Sponsor your brand will be on the event T-
shirt.
Post-Event
You are centre-stage around Australia as we celebrate
Waterline Challenge’s success.
Mailing List
The email addresses of the 100,000+ participants is
available for your use.
And there’s more….
Team Meetings
You are invited to attend the regular Waterline
Challenge Foundation meetings.
Media Releases
Your branding will be at the centre of all major
communications in conjunction with our PR & Media
Company. Six major communications are planned.
Website Presence and Links
Your logo will be in a central position and provide links
to your website.
Logo on all Email Footers, plus Stationary
All emails sent by the Waterline Team will feature your
logo in the Footer. All collateral sent to all parties will
feature your logo.
10 Teams paid for by you
You will be able to ‘sponsor’ the entry of 10 teams
across Australia which pays for their Entry Fees.
Pre-Event Function
Just one week before the event, 5 of your staff can
attend the pre-event with our Ambassadors.
Waterline Challenge will work with
you to maximise your benefits….
* +GST

5. Waterline Challenge Foundation
Unit 9, 50 St.Georges Crescent
Drummoyne NSW 2047
M +61 413 309 056
E info@waterlinechallenge.org
www.waterlinechallenge.org
SILVER SPONSORSHIP BENEFITS
Be one of ONLY 5 Silver Sponsors
Your Brand projected across all communities...
Waterline Challenge Foundation Pty Limited | Copyright © 2015. All Rights Reserved | ACN: 604 560 054 | ABN: 48 604 560 054
Your Investment of $50,000* gives you
the following benefits:
Centre-stage Branding
As one of ONLY 5 Silver Sponsors, your brand will
receive great coverage across all communities in
Australia.
Reach over 100,000 participants
We already know that we will have more than 100,000
people take part in 2016 Waterline Challenge.
National Media Coverage
Channel 9 are our Media Partner guaranteeing
national coverage prior to the event and during the
weekend of Waterline Challenge.
Merchandising
As a Silver Sponsor your brand will be on the event T-
shirt.
Post-Event
You will be able to celebrate with us around Australia
as we celebrate Waterline Challenge’s success.
Mailing List
The email addresses of the 100,000+ participants is
available for your use.
And there’s more….
Media Releases
Your branding will be on all major communications in
conjunction with our PR & Media Company. Six major
communications are planned.
Website Presence and Links
Your logo will be in a central position and provide links
to your website.
Logo on all Collateral
All Collateral produced by the Waterline Team will
feature your logo.
5 Teams paid for by you
You will be able to ‘sponsor’ the entry of 5 teams
across Australia which pays for their Entry Fees.
Pre-Event Function
Just one week before the event, 5 of your staff can
attend the pre-event with our Ambassadors.
Waterline Challenge will work with
you to maximise your benefits….
* +GST

6. Waterline Challenge Foundation
Unit 9, 50 St.Georges Crescent
Drummoyne NSW 2047
M +61 413 309 056
E info@waterlinechallenge.org
www.waterlinechallenge.org
BRONZE SPONSORSHIP BENEFITS
Be one of Waterline’s Bronze Sponsors
Your Brand projected across all communities...
Waterline Challenge Foundation Pty Limited | Copyright © 2015. All Rights Reserved | ACN: 604 560 054 | ABN: 48 604 560 054
Your Investment of $25,000* gives you
the following benefits:
Centre-stage Branding
As one of Waterline’s Bronze Sponsors, your brand
will receive coverage across all communities in
Australia.
Reach over 100,000 participants
We already know that we will have more than 100,000
people take part in 2016 Waterline Challenge.
National Media Coverage
Channel 9 are our Media Partner guaranteeing
national coverage prior to the event and during the
weekend of Waterline Challenge.
Post-Event
You will be able to celebrate with us around Australia
as we celebrate Waterline Challenge’s success.
Mailing List
The email addresses of the 100,000+ participants is
available for your use.
And there’s more….
Media Releases
Your branding will be on all major communications in
conjunction with our PR & Media Company. Six major
communications are planned.
Website Presence and Links
Your logo will be on our website and provide links to
your website.
Logo on all Collateral
All Collateral produced by the Waterline Team will
feature your logo.
5 Teams paid for by you
You will be able to ‘sponsor’ the entry of 5 teams
across Australia which pays for their Entry Fees.
Pre-Event Function
Just one week before the event, 2 of your staff can
attend the pre-event with our Ambassadors.
Waterline Challenge will work with
you to maximise your benefits….
* +GST

7. Waterline Challenge Foundation
Unit 9, 50 St.Georges Crescent
Drummoyne NSW 2047
M +61 413 309 056
E info@waterlinechallenge.org
www.waterlinechallenge.org
AFFILIATES BENEFITS
Be one of Waterline’s Affiliates
Low cost exposure across Australia...
Waterline Challenge Foundation Pty Limited | Copyright © 2015. All Rights Reserved | ACN: 604 560 054 | ABN: 48 604 560 054
Your Investment of only $5,000* gives
you the following benefits:
Listing on the Affiliates Page
As one of Waterline’s Affiliates, your brand will receive
coverage across all communities in Australia.
Reach over 100,000 participants
We already know that we will have more than 100,000
people take part in 2016 Waterline Challenge.
National Media Coverage
Channel 9 are our Media Partner guaranteeing
national coverage prior to the event and during the
weekend of Waterline Challenge.
And there’s more….
Website Presence and Links
Your logo will be on our website and provide links to
your website.
Post-Event
You will be able to celebrate with us around Australia
as we celebrate Waterline Challenge’s success.
Waterline Challenge will work with
you to maximise your benefits….
* +GST