World's biggest media conversation has begun.The future is now.The Future is tech.Really! Is it? I have heard this term 1000 times. But does it hold true when I gaze at today's fractured media environment.
World's Biggest Media Conversation
WORLD's BIGGEST MEDIA CONVERSATION HAS BEGUN. THE FUTURE IS NOW. THE FUTURE IS TECH .
Does Social Media pose a serious threat to Traditional Media ?
Worldwide increase of internet users ... 2007 2008
AS A RESULT OF SOCIAL MEDIA ,MARKETS ARE NAKED . “ Now the consumers can not escape content driven consumer action and engagement phenomenon ” Gunjan W. “ In many ways, the Internet more resembles an ancient bazaar than it fits the business models companies try to impose upon it. Millions have flocked to the Net in an incredibly short time, not because it was user-friendly -- it wasn’t -- but because it seemed to offer some intangible quality long missing in action from modern life . ”
Thinking bulb flickers ... Growth in popularity of Social Media Internet Advertising Choice of Content
133,000,000 blogs indexed by Technorati since 2002 346,000,000 people globally who read blogs (comScore March 2008) 900,000 average blog posts in a 24 hour period 1,750,000 RSS subscribers to TechCrunch (January 2009) 77% of active Internet users who read blogs 81 languages represented in the blogosphere 59% of bloggers who have been blogging for at least 2 year http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ Warming up the Blogosphere are... 56% Blogging is a good way to express yourself 36% I think more positively about companies that have blogs
Spend on me... http://www.marketingcharts.com/wp/wp-content/uploads/2008/06/wan-global-newspaper-internet-ad-spend-and-market-share-2002-2011.jpg
“ consumers of all ages are showing a growing interest in accessing audio-visual content online; 17% of those with broadband watched TV over the internet, up by eight percentage points on 2006 – and this is particularly apparent among younger people ” OfCom Communication Report 2008. Choice of Content...
Digital guru Clay Shirkey predicts media forecast 2009 ... <ul>“ books and magazine are secure.” TV will face “ big fight between passion and mass appeal” “ newspapers to shift their operations on-line.” </ul>
“ Broadly, if a print product adds value to the Web, as in the case I've described, it will remain attractive. If it doesn't (for instance, with short, low-design stories that are as easy to read online as they are in print), it will probably struggle . ” Chris Anderson
“ Here’s the big question for Traditional Media that might help answer the question of whether to use existing, popular tools - is your future the content business or the distribution business? The future is pointing to a world where an individual’s content consumption will be personalized through aggregation across a vast variety of content providers. I don’t necessarily want all my news from one content company, all my comedy from one source, or all my music from one source. “ Steve Pratt
“ The only reason why newspapers and magazines will survive in the future, will be due to their ability to form a community. Not only because a homogeneous community is interesting for advertisers, but more importantly because readers experience a sense of group identity through belonging to the group of readers from the same publication . “ Thoughts by Axel Vandebotermet & Piet Wulleman (Both from Germaine BBDO)
To conclude, my personal views on this scenario... FRACTURED MEDIA ENVIRONMENT CONNECTIVTY CONTENT IS THE KING I,ME,MYSELF TWITTER THE TIMES TRUST SHARING is CARING EVOLVE AND REVOLVE DEPENDENCY ON EACH OTHER
Acknowledgements Thanks to Matt Holland, our tutor. Thanks to my class mates. Thanks to my friends. Thanks to Slideshare, Sun Microsystems and Sony.
Pictures and Data Resourced from ... images.google.com www.nowisgone.com http://www.jmorganmarketing.com/mixing-traditional-media-with-social-media http://www.stevepratt.com/index.php/2008/11/19/10-reasons-traditional-media- Should-use-the-tools-we-use/ http://www.iwantmedia.com/people/people58.html http://socialmediaconsulting.files.wordpress.com/ http://www.cluetrain.com/book/95-theses.html http://www.ofcom.org.uk/research/cm/cmr08/ http://www.internetworldstats.com/stats.htm http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ http://www.lorylockwood.com/myimages/CrossRoads.jpg http://iwisdom.typepad.com/iwisdom/2006/03/the_ironic_futu.html http://www.mikekujawski.ca/2008/11/26/why-social-media-engagment-will-beat-the-recession/#comments http://www.universalmccann.com/Assets/wave_3_20080403093750.pdf
Thanks for your patience. Background Music: Bhairavi Gat on santoor by Pandit Shiv Kumar Sharma Slidecast developed and narrated by Gunjan W. MA Public Relations [2008 - 2009] University of Westminster London | GB wgunjan.wordpress.com twitter.com/wgunjan [email_address]