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20 Tips to Turbocharge Your Mobile Efforts (Before It’s Too Late) | ONA13

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20 Tips to Turbocharge Your Mobile Efforts (Before It’s Too Late) | ONA13

  1. 1. 20 Tips to Turbocharge Your Mobile Efforts (Before It’s Too Late) #20Mobile
  2. 2. • Etan Horowitz Mobile Editor CNN @etanowitz • Cory Bergman GM/Co-Founder Breaking News @corybe • Fiona Spruill (Former) Editor, Mobile & Web New York Times @fionaspruill • Damon Kiesow Senior Product Manager, Mobile Boston Globe @dkiesow mobilefirstnews.com | @mobilefirstnews | #20Mobile
  3. 3. Get Your Newsroom on mobile Etan Horowitz Mobile Editor CNN @etanowitz mobilefirstnews.com | @mobilefirstnews | #20Mobile
  4. 4. Use Apple TV to show apps • iOS Apps / Web via Airplay | $100 mobilefirstnews.com | @mobilefirstnews | #20Mobile
  5. 5. Big-Screen Live Web views • Re-size page if RWD, or use browser extensions | Free mobilefirstnews.com | @mobilefirstnews | #20Mobile
  6. 6. Use Reflector to demo apps • Reflectorapp.com Mac & PC (iOS only) | $13 mobilefirstnews.com | @mobilefirstnews | #20Mobile
  7. 7. Set up app emulators • Bribe your app developers | Almost free mobilefirstnews.com | @mobilefirstnews | #20Mobile
  8. 8. Get mobile preview in your CMS • Bribe your app developers | Almost free mobilefirstnews.com | @mobilefirstnews | #20Mobile
  9. 9. Let the Numbers tell the story Cory Bergman GM/Co-Founder Breaking News @corybe mobilefirstnews.com | @mobilefirstnews | #20Mobile
  10. 10. Real-Time monitor mobile first • Google Analytics Real-Time: both mobile-only web and apps mobilefirstnews.com | @mobilefirstnews | #20Mobile
  11. 11. Show how mobile is different • Act on the differences, highlight the results mobilefirstnews.com | @mobilefirstnews | #20Mobile
  12. 12. Show how mobile is different • Act on the differences, highlight the results mobilefirstnews.com | @mobilefirstnews | #20Mobile
  13. 13. What you share is mobile 78% mobile 19% mobile only 75% mobile mobilefirstnews.com | @mobilefirstnews | #20Mobile
  14. 14. Watch the metrics, but... • Leading vs Lagging Indicators mobilefirstnews.com | @mobilefirstnews | #20Mobile
  15. 15. Create a mobile-centric culture Fiona Spruill (Former) Editor, Mobile & Web New York Times @fionaspruill mobilefirstnews.com | @mobilefirstnews | #20Mobile
  16. 16. Live like your audience • Force yourself to be mobile-only at home: phone in the AM, tablet in the PM. Don’t just use iPhone/iPads; get an Android too. Credits: Flickr: arvind grover; Tony Maro mobilefirstnews.com | @mobilefirstnews | #20Mobile
  17. 17. Big news events as catalysts • Take advantage of big news events because they can help you make the case for the importance of mobile. mobilefirstnews.com | @mobilefirstnews | #20Mobile
  18. 18. Mobile-only teams • Build teams that are solely focused on mobile presentation, even if the teams are temporary and they are dispersed after the event/project. mobilefirstnews.com | @mobilefirstnews | #20Mobile
  19. 19. Mobile-First planning • Take a mobile-first approach when planning their coverage of a big news event. Talk about the plans for mobile before you talk about the desktop. mobilefirstnews.com | @mobilefirstnews | #20Mobile
  20. 20. How to Tell Mobile is Winning Damon Kiesow Senior Product Manager, Mobile Boston Globe @dkiesow mobilefirstnews.com | @mobilefirstnews | #20Mobile
  21. 21. Planning starts with mobile • Product meetings lead with “how will it work on phones?” • Features are developed for mobile use-cases mobilefirstnews.com | @mobilefirstnews | #20Mobile
  22. 22. ‘Mobile’ is in your job titles • You have mobile editors, mobile producers, mobile designers, mobile developers and mobile product managers mobilefirstnews.com | @mobilefirstnews | #20Mobile
  23. 23. Mobile is always on • When the mobile app breaks, the staff notices and calls are made, and the team is held accountable mobilefirstnews.com | @mobilefirstnews | #20Mobile
  24. 24. You have ad support • Ads are sold directly to mobile and commissions are tied to mobile revenues • Web ads are responsive mobilefirstnews.com | @mobilefirstnews | #20Mobile
  25. 25. Your CMS ‘gets’ mobile • Content can be arranged for mobile display, headlines can be changed, video can be embedded. mobilefirstnews.com | @mobilefirstnews | #20Mobile
  26. 26. Your leadership ‘gets’ mobile • Editors, managers, owners use the mobile site and app and mobile is considered the core product • The business is driving mobile innovation • Resources and investments are allocated accordingly mobilefirstnews.com | @mobilefirstnews | #20Mobile

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