How Newsrooms are Adapting to the Ever-Changing Digital Media Environment (and PR Impacts)

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The news business has changed forever. Are your PR tactics keeping up? On this webinar, panelists from the Poynter Institute, the Washington Post and the news app Circa discuss changes in the news room, and how PR pros can work more effectively with journalists whose roles have changed significantly.

Published in: Technology, Marketing

How Newsrooms are Adapting to the Ever-Changing Digital Media Environment (and PR Impacts)

  1. The Media Evolution: How Newsrooms Are Adapting to the Digital Media Environment (updated w/ audience tweets!)
  2. The panel: Ellyn Angelotti, senior faculty, the Poynter Institute @ellynangelotti Theodore Kim, mobile/tablet editor, the Washington Post @TheoTypes David Cohn, news editor, Circa @Digidave & your moderator, Sarah Skerik, VP content marketing, PR Newswire @sarahskerik
  3. Our agenda • Changes at media outlets & in newsrooms: – Metrics – Formats – Newsgathering • The role of the journalist – How it’s changing – The impact of social media • News trends – Has the very definition of newsworthy changed?
  4. CHANGES IN THE NEWSROOM: METRICS, FORMATS & NEWSGATHERING
  5. Source: Statista
  6. Source: PEW
  7. Source: Burson Marsteller Social media as a source:
  8. The key to cutting through message clutter: build real relationships in the newsroom.
  9. THE ROLE OF THE JOURNALIST
  10. Other necessary skills include video production using an iPhone and iMovie and use of Twitter not only to strategically disseminate information but to use it during the reporting process.
  11. Source: Burson Marsteller
  12. NEWS TRENDS
  13. Source: Mashable
  14. If you liked this deck, you’ll love the whole conversation. Listen to the full webinar on-demand here: http://promotions.prnewswire.com/LP_EvolutionofMedia_ OnDemandWebinar_20140320_DK.html

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