SlideShare a Scribd company logo
What is your organisation currently using AI for?Which one area is the single most exciting
opportunity for your organisation in 2020?
The 2020 State of Branding report
Consumer experience is at the core of digital transformation initiatives...
Businesses are investing more each year in artificial intelligence
The global digital asset management market
reached a value of US$ 3.4 billion in 2019.
Looking forward, the market is anticipated to
reach US$ 8.5 billion by 2025, registering a
CAGR of 16.5% during 2020-2025.
• A centralized repository for
organizations
• Store, organize, manage, access, and
distribute large numbers of digital assets
• DAM is an engine
• Images, graphics, layouts, PDF files,
documents, web pages, video clips,
social media posts, and audio files
• Share and distribute
• UI / UX
• Responsive
• Easy to use
• Drag and Drop
• Mobile
• Content first
• IPTC / XMP - Saved into the files
• Custom Metadata
• Edit Metadata set
Rights & Royalty Management to ensure Brand Compliance
• As we approach 2020, this trend continues.
Reaping the benefits of AI to offer more
personalised customer experiences at scale
is one of the top priorities for brands across
the globe.
• Context is Everything and AI brings context
to your data, so you can deliver engaging and
personalised digital experiences. AI helps
marketers and IT teams make better
decisions faster and create experiences that
aren’t just targeted but tailored to each
customer.
APIs enable organizations to innovate faster and smarter and power businesses across every industry
“The API economy unlocks countless new value chains, allowing businesses across
nearly every industry to position themselves as platforms for collaboration.”
Vala Afshar - Chief Digital Evangelist, Salesforce
• Partnership is driving the innovation
• Enhance the customer journey
• From asset creation to distribution
• Empower your Brand
• Do not reinvent the wheel !
2020 IN-HOUSE CREATIVE MANAGEMENT REPORT @INMOTIONNOW
of survey respondents say that
creative work is important for driving
business objectives
89%
72%
of creatives struggle to keep up with
the high volume of content
73%
of in-house creative teams report
being challenged by the speed at
which they are expected to
complete work
Edit InDesign documents through a web-based user interface for a custom M-Personalization
• Activity report
• Custom Metadata
• Smart B.I
• Bottleneck
• Measure Performance
• Customer Experience
• Performances
• Ecosystem
• Metadata
• KPI
• AI
• SaaS Strategy
• Step 1: Gap Analysis
• Step 2: Resource Audits
• Step 3: Requirements Gathering
• Step 4: Governance
• Step 5: Use Case Scenarios
• Step 6: Vendor Selection
https://www.iqequity.co.uk
DAM 2021 Beyond Trends
DAM 2021 Beyond Trends

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DAM 2021 Beyond Trends

  • 1.
  • 2.
  • 3. What is your organisation currently using AI for?Which one area is the single most exciting opportunity for your organisation in 2020?
  • 4. The 2020 State of Branding report
  • 5. Consumer experience is at the core of digital transformation initiatives...
  • 6. Businesses are investing more each year in artificial intelligence
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. The global digital asset management market reached a value of US$ 3.4 billion in 2019. Looking forward, the market is anticipated to reach US$ 8.5 billion by 2025, registering a CAGR of 16.5% during 2020-2025.
  • 14.
  • 15. • A centralized repository for organizations • Store, organize, manage, access, and distribute large numbers of digital assets • DAM is an engine • Images, graphics, layouts, PDF files, documents, web pages, video clips, social media posts, and audio files • Share and distribute
  • 16. • UI / UX • Responsive • Easy to use • Drag and Drop • Mobile • Content first
  • 17. • IPTC / XMP - Saved into the files • Custom Metadata • Edit Metadata set
  • 18. Rights & Royalty Management to ensure Brand Compliance
  • 19. • As we approach 2020, this trend continues. Reaping the benefits of AI to offer more personalised customer experiences at scale is one of the top priorities for brands across the globe. • Context is Everything and AI brings context to your data, so you can deliver engaging and personalised digital experiences. AI helps marketers and IT teams make better decisions faster and create experiences that aren’t just targeted but tailored to each customer.
  • 20.
  • 21.
  • 22. APIs enable organizations to innovate faster and smarter and power businesses across every industry “The API economy unlocks countless new value chains, allowing businesses across nearly every industry to position themselves as platforms for collaboration.” Vala Afshar - Chief Digital Evangelist, Salesforce
  • 23. • Partnership is driving the innovation • Enhance the customer journey • From asset creation to distribution • Empower your Brand • Do not reinvent the wheel !
  • 24.
  • 25. 2020 IN-HOUSE CREATIVE MANAGEMENT REPORT @INMOTIONNOW of survey respondents say that creative work is important for driving business objectives 89% 72% of creatives struggle to keep up with the high volume of content 73% of in-house creative teams report being challenged by the speed at which they are expected to complete work
  • 26. Edit InDesign documents through a web-based user interface for a custom M-Personalization
  • 27. • Activity report • Custom Metadata • Smart B.I • Bottleneck • Measure Performance
  • 28.
  • 29.
  • 30. • Customer Experience • Performances • Ecosystem • Metadata • KPI • AI • SaaS Strategy
  • 31. • Step 1: Gap Analysis • Step 2: Resource Audits • Step 3: Requirements Gathering • Step 4: Governance • Step 5: Use Case Scenarios • Step 6: Vendor Selection https://www.iqequity.co.uk