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One Day at Unilever - Unilever

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Communicate Unilever’s EVP to graduates in an engaging and cost efficient way, without going to campus.

Published in: Recruiting & HR, Business, Career
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One Day at Unilever - Unilever

  1. 1. 1© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. ONE DAY AT UNILEVER CASE STUDY A virtual experience for graduates to learn about Unilever’s employer brand " in China. Client Unilever Region China Date 2013/2014 Keywords
  2. 2. 2© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. BACKGROUND This year, over 7 million students will graduate from Chinese Universities alone. Like many companies, Unilever’s recruiters visit top-tier universities. Being on campus gives them the opportunity to meet future talent and to discuss Unilever's Employee Value Proposition. While this leads to valuable personal engagements, Unilever also realise that it's physically impossible to reach all students in China.
  3. 3. 3© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. BRIEF Communicate Unilever’s EVP to graduates in an " engaging and cost efficient way, without going to campus.
  4. 4. 4© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. SOLUTION A virtual experience, students can 'join' Unilever for a day and feel what it is like to work at one the world's largest FMCG companies. Maximum developed the concept, wrote the script, produced " the photos, developed the design, programmed front-end and " back-end and hosted the microsite on its secure servers in China.
  5. 5. 5© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. RESULTS 62,031 49,131 1:56 79% 28,424 46% 8 Sept 2013 - 25 Feb 2014 Total visits Unique visitors Avg. visit duration New visits Registrations Conversion rate
  6. 6. 6© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. EVP of Unilever EVP of Unilever: Sustainable living Brand & Innovation, Great People, Great Place
  7. 7. 7© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. EVP of Unilever Performance evaluation with your manager.
  8. 8. 8© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. EVP of Unilever Fitness time.
  9. 9. 9© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. EVP of Unilever Consumer and product analysis in Innovation centre.
  10. 10. 10© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. EVP of Unilever 1-day tour of a senior professional in Unilever: 7:00PM Family time
  11. 11. 11© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. NEXT STEPS For more information, talk to me. Emile Mac Gillavry Managing Director T: +86 139 1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry
  12. 12. 12© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. HONG KONG ROTTERDAM SHANGHAI SINGAPORE Room B117, B201 - B203 570 HuaiHai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.
  13. 13. 13© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved. SOLUTION www.oneday-unilever.com A virtual experience, students can 'join' Unilever for a day and feel what it is like to work at one the world's largest FMCG companies. Maximum developed the concept, wrote the script, produced the photos, developed the design, programmed front-end and back- end and hosted the microsite on its secure servers in China.

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