Computer video games have been organized as a professional sports competition for several years now. Several eSports athletes & clubs have been formed in Indonesia, competing and even winning at the international level. DailySocial in cooperation with Jakpat have conducted this survey to map out the market’s perception of eSports in Indonesia.

1. e-Sports
Awareness
in Indonesia 2017

2. Survey
Background
eSports has been gradually becoming more
known in the public, including in Indonesia. Indonesian
teams have begun competing internationally. We begin
this survey with the suspicion that the Indonesian
market, and our panel of respondents, have begun
becoming quite acquainted with eSports.

3. Awareness
of eSports
58.60%
Yes
41.40%
No
• Just slightly half of
respondents (58.60%)
have heard of eSports
• But as can be seen in the
following findings,
Indonesian spectatorship
of eSports still have room
to grow

4. eSports as a Sport
• A significantly large
percentage of respondents
(76.55%) agree that eSports
deserve to be recognized as
a sport
• Most respondents appear to
have a positive & supportive
attitude towards eSports
76.56%
Yes
23.44%
No
Q2: Do you think computer video games deserve
to be treated like other sports (such as chess or
bridge)

5. Watching
eSports
Tournament
• A little under half of respondents
(46.30%) have never watched an
eSports tournament
• Most have watched eSports on
YouTube (42.84%), though some have
watched on Twitch TV (16.14%)
• Almost half of respondents (46.30%)
have never watched an eSports
tournament
42.84%
16.14%
12.01%
46.30%
Yes, on
YouTube
Yes, on
TwitchTV
Yes, live on
location
No, never
Q4: Have you ever watched
an eSports tournament?

6. Playing Videogames
Influences Purchase Decisions
• A large majority of respondents
(74.35%) agree that playing
videogames have influenced their tech
purchase decisions
• This suggests that brands who invest
in sponsoring eSports tournaments
can gain significant brand exposure.
74.35%
Yes
25.65%
No
Q5: Do you think playing videogames have influenced
your tech purchase decisions?

7. Platforms
for eSport
• Most respondents
associate eSports more
with desktop PC systems
(49.45%) than with any
other platform
• This suggests that
eSports development
would do well to focus on
desktop PC gaming first.
PC
49.45%
Mobile
16.52%
Console
13.45%
Don’t Know
20.56%

8. Institutional Support
For eSports
Most respondents agree that eSports would benefit most
from support in the form of gaming venues (45.82%) and
gaming hardware (38.9%)
Gaming Venue & Facilities
45.82%
Cash Grants & Pension Fund
15.27%
Hardware & PC
38.90%

9. eSports & Gaming Brands
• Survey respondents recognise the PC
gaming brands we featured in our survey,
among them Asus ROG, MSI Gaming,
Acer Predator, Razer Predator, and
Steelseries.
• Gaming brands would most certainly benefit
from sponsoring prestigious & winning
teams.

10. eSports & Gaming Brands
ASUS ROG – 33.62%
MSI GAMING –
19.69%
ACER PREDATOR–
17.48%
RAZER –14.99% STEEL SERIES – 4.71%
OTHER BRAND – 9.51%

11. 87.90%
Yes
12.10%
No
Q12: In your opinion, can eSports achievements
increase national pride & prestige?
eSports and
National Prestige
• Most respondents agree (87.9%) that
the achievements of eSports teams can
raise national pride & prestige
• The national government can potentially
benefit from supporting & sponsoring
national eSports teams & activities

12. For the complete survey,
download it for free here.
This short presentation is only a brief preview.
For the full eSports in Indonesia survey report
2017, please download from DailySocial.id.
[eSports in Indonesia 2017 survey]
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