SlideShare a Scribd company logo
Web Strategy
allinmag.com Nick Sfreddo
allinmag.com
Content Topics
❖ Poker (decreasing trends)
❖ Daily Fantasy Sports
(increasing)
❖ eSports (
❖ All of have seen increase in
search popularity
Online Poker
Daily Fantasy Sports
eSports
Trends
❖ Growing areas of fantasy and eSports
❖ Poker search traffic declining
Social Media
❖ Present on multiple social
media platforms
❖ Readily accessible from home
landing page
❖ Encourages interaction among
customers/supporters
Competition
Competition
❖ Competition clearly outcompetes allinmag.com
❖ Stronger organic search and suggestion
❖ Lower bounce rates, higher ratings
Keywords
❖ Low diversity of keywords
❖ Doesn't exploit growing areas of
eSports and Fantasy Sports
❖ Good use of poker terms and
magazine
Internal View
❖ HTML - 79.64%
❖ Images - 11.76%
❖ Java Script - 4.96%
❖ CSS - 2.26%
❖ Other - 1.36%
External View
❖ HTML - 24.53%
❖ Images - 54.72%
❖ Java Script - 0.38%
❖ CSS - 1.51%
❖ Other - 18.87%
SWOT
HTML/XML Sitemap
❖ No HTML or XML
Sitemap present
❖ Needs to be implemented
in footer
❖ Robot.txt files reveals
XML sitemap confusion
(shown to right)
Navigation
❖ Several options for navigation
❖ Mixed articles and double
headlines can be confusing
❖ Jumbled content could lead to
bounce
Other Areas
❖ No Google or Bing analytics in source code
❖ Title tags and meta descriptions lengthy in some areas
❖ Difficult to use trust signals
Recommendations
❖ Add HTML and XML sitemaps, with link(s) in footer
❖ Continue organic content with strong keywords
❖ Take advantage of monitoring Google trends
❖ Clean up navigational inconsistencies
Recommendations
❖ Continue to increase social media presence
❖ Build on growing industries of eSports and Fantasy
Sports
❖ Improve buying process and checkout process
Contact
❖ Please feel free to contact with me further
questions/concerns/comments
❖ Nick Sfreddo
❖ nsfreddo@me.com
❖ LinkedIn

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