7. 2. My PTM’s NWD I need to provides basic needs to others I need for safety of my consumers I belong if I will be known to the public for product quality I have market recognition
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10. Chelsea is #1 in Distribution leverage: high priced/volume product for OCC Chelsea BMI Marine Fuels Petrolift Magsaysay BBCI Herma Capacity vs. Availability matrix Capacity/ Availability Matrix 1000 – 50,00MT 5001-10,000MT 10,001 – 15,000MT 15,000 – 20,000MT Highly Available Low Availability
11. Chelsea’s unique positioning is shown in this competitive map Many competitors in right here, right now and reliability positioning. Convinience of use vs. Brand Matrix Reliable Safety Excellence Double hulled protection Right here, right now BBCI Herma Chelsea Marine Fuels BMI Magsaysay Petrolift
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13. 5a. Based on competitor data, oil and gas tankering market is P2.7 billion SOURCE: http://business.inquirer.net/money/breakingnews/view/20071201-104183/Petrolift_gets_nod_on_IPO