The document discusses strategies to address cyberbullying in the Jacksonville, Florida area. It outlines 3 goals: 1) to inform the local community about cyberbullying resources, 2) to educate parents, students and faculty, and 3) to inform teachers about symptoms and provide support networks. Specific objectives and tactics are proposed, such as public service announcements with former bullying victims, assemblies in 200 schools, and partnerships with organizations like Pure Sight to provide anti-bullying software and educational materials. Effectiveness will be measured through surveys, software download tracking, and publicity metrics.

1. Osprey Agency
Ramon Abreu
Rachel Billy
Lauren Dotterer
Chris Keller
Angela Widener

2. Stop Cyberbullying!
• http://www.youtube.com/watch?v=pmD8OKl
8vVM

3. What is “cyber bullying?”
• one minor harasses another minor using
interactive, digital or internet technologies
• petty insults to offline contact from a hate
group instigated by the cyber bully
• illegal under state harassment laws, but is
normally not prosecuted as such
• Most cyber bullying is very different from
typical school yard bullying
• It’s different every time, but you “know it
when you see it.”

4. E-mail
Cell phones
Pager text messages
Instant messaging
Defamatory personal web sites
Defamatory online personal polling web sites
Chat rooms

5. BULLYING CYBERBULLYING
• DIRECT • ANONYMOUS
• Occurs on • Occurs off
school property school property
• Poor relationships • Good relationships with teachers
with teachers
• Fear loss of technology privileges
• Fear retribution
Physical: Hitting, Punching & Shoving
Verbal: Teasing, Name calling & Gossip • Further under the radar than bullying
Nonverbal: Use of gestures & Exclusion
www.stopbullyingnow.hrsa.gov • Emotional reactions cannot be
determined
McKenna & Bargh, 2004; Ybarra & Mitchell, 2004

6. “Inadvertent” “Power-Hungry”
 Role-play  Want reaction
 Responding  Controlling with fear
 May not realize it’s cyber bullying “Revenge of the Nerds”
“Vengeful Angel”
(“Subset of Power-Hungry”)
 Righting wrongs
 Protecting themselves
 Often Victims of school-yard
bullies
“Mean Girls”
 Throw ‘cyber-weight’ around
 Bored; Entertainment
 Ego based; promote own social  Not school-yard bullies like
status Power-Hungry & Mean Girls
 Often do in a group
 Intimidate on and off line (Report by Parry Aftab, Esq., the founder
Wiredsafety.org)
 Need others to bully; if
isolated, stop

7. • “Flaming’: Online fights using • “Impersonation”: Pretending to
electronic messages with angry be someone else and sending or
and vulgar language posting material online that
makes that person look bad, gets
• “Harassment”: Repeatedly that person in trouble or danger,
sending offensive, rude, and or damages that person’s
insulting messages reputation or friendships
• “Cyber stalking”: Repeatedly • “Outing and Trickery”: Sharing
sending messages that include someone’s secret or
threats of harm or are highly embarrassing information online.
intimidating. Engaging in other Tricking someone into revealing
on-line activities that make a secrets or embarrassing
person afraid for his or her own information which is then shared
safety online
• “Denigration”: ‘Dissing’ someone • “Exclusion”: Intentionally
online. Sending or posting cruel excluding someone from an on-
gossip or rumors about a person line group, like a ‘buddy list’
to damage his or her reputation {Nancy Willard, M.S., J.D., Director of the Center
or friendships for Safe and Responsible Internet Use}

8. Cyber bullying statistics
• Over half of adolescents and teens have been bullied
online, and about the same number have engaged in
cyber bullying.
• More than 1 in 3 young people
have experienced cyber threats online.
• Over 25 percent of adolescents and teens have been
bullied repeatedly through their cell phones or the
Internet.
• Well over half of young people do not tell their
parents when cyber bullying occurs.
Data from i-Safe foundation

9. • Influencers:
– Parents - Parents need to be informed of the dangers of
cyber bullying. They must be supportive of children and be
a trusted place for children to go when things go wrong
online and offline.
– Teachers - Teachers can work with parents to stop and
remedy cyber bullying situations. They can also educate
the students on cyber ethics and the law.
– Blogs - Blogs can inform people about the dangers of cyber
bullying and how to prevent it.

10. • Partners:
– Non-profit organizations & Awareness Groups -
many non-profit organizations and awareness
groups have been established with the aim of
educating and providing resources for the public.
– Pure Sight - an internet filtering software package
that protects against cyber bullies and online
predators.

11. • Victims: Elementary and middle school aged
teens
– The term "cyber bullying," does not include
adults. Once adults become involved, it is
plain and simple cyber-harassment or cyber
stalking. Adult cyber-harassment or cyber
stalking is NEVER called cyber bullying.

12. Goal 1: Inform the Jacksonville area by streamlining
resources at the local level.
Objectives
• Give information for free Pure Sight Bullying anti-
bullying software
• Make public service announcements to bring
awareness to cyber-bullying.
• Pitch to local radio stations at every major city to host a
celebrity spokesperson that was harmed from bullying.
• Give away 50,000 promotional items to bring
awareness to the issue and website

13. Goal 2: Educate parents, students and faculty of the new
issues facing them.
Objectives
• Educate at least 100,000 people about the issue of
cyber-bullying in 2013
• Have programming in 50% of Jacksonville schools by
2013 including: workshops, support groups and parent
resource material.
• Host Stop, block and tell! assemblies at 200 schools.
• Educate counselors at every school of the new issues
facing students

14. Goal 3: Inform teachers of symptoms and
provide network for help
Objectives
• Reduce Cyber-bullying 20% by Nov. 14, 2013
• Provide website information and direct
hotlines for kids and faculty at all schools

15. Host in school Stop, block and tell! Assemblies at
200 middle and elementary schools
• Google yourself
• practice the Internet Golden Rule
• keep personal information private

16. Create awareness
• Create a Public Service Announcement
featuring former bullied celebrities
• Run the PSA on local news stations and on
cable channels during children’s programming

17. Pure Sight
• Partner with Pure Sight to set up educational
booths at elementary and middle schools
during parent teacher conferences and open
house nights
• Pure Sight software available for parents to
download at home

18. • Stop, Block and Tell ! Assemblies
– Test the knowledge growth by surveying all students
and teachers before and after the assembly
• Pure sight
– Track software downloads by zip code, to see the
effectiveness of our booths in different Jacksonville
School Districts.
• Celebrity Public Service Announcement
– Measure public exposure by tracking hits on Youtube
and number of viewers when it airs on TV