Presentation material for the board members of APFHRM(Asia Pacific Federation of Human Resource Management)

1. 1
Tetsuhito Soyama
Director of Human Resources
CyberAgent, Inc.
CyberAgent’s
Human Resources

2. Tetsuhito Soyama - Director of Human Resources
■16 years with CyberAgent
•Joined a department store
•Men’s wear
•E-commerce
•Joined CyberAgent
•6 years in Sales of Advertising Business
•10 years as Director of HR

3. 33
・ Facts about CyberAgent
・ Specific HR examples
・ What our HR values
Today’s Topics

4. 4
Internet Services
Company
Ameba(e.g.blog)
Internet Advertising
Smartphone games
Who is CyberAgent?

5. 55
■Founded in 1998 by 2 people
■3000 employees; average age 29
■Male to female ratio 7:3
Overview of CyberAgent’s HR

6. 6
Vision

7. Rapid increase in employees
7
20 people → 3,000 people
1999 2014
150 x

8. Sales have grown even more
8
400 million yen → 200 billion yen
1999 (4 million USD) 2014(2 billion USD)
500 x

9. In this rapid growth, CyberAgent suffered a lot
9
For 3 consecutive years
Turnover rate: 30%

10. Best Companies Awards for 9 consecutive years
10

11. 1st
Google
2nd
Microsoft Japan
3rd
American Express
4th
Plan ・ Do ・ See
5th
Works Applications
6th
Disco
7th
CyberAgent
8th
Eli Lilly Japan
9th
DHL Japan
10th
Morgan Stanley
“Great Places to Work” ranking in Japan (2014)
CyberAgent’s
strengths
・ Empowerment
・ Teamwork
・ Fairness

12. 12
Empowerment

13. 1313
Every 2 years,
2 of the 8 board members
are replaced

14. Our 8 board members, known as “CA8”
14

15. 15
1.Rule of maintaining 8 board members at all times
2.Every two years, 2 members are replaced
3.Stepping down from the board is not a demotion.
Strengthening the organization’s flexibility
CA8 （ CyberAgent
8 ）

16. 16
Ashita Kaigi
“Meeting for Tomorrow”

17. 17
Ashita Kaigi “ Meeting for
Tommorow”
A competition between Board members for
big company decision
・ New Biz, HR ideas, cost-cutting ideas etc
・ Each Boards select four employees
・ CEO scores the ideas
In 8 years, 200 ideas have been decided

18. 18
Result ranking of Ashita-Kaigi

19. 19
Presentations are made in front of every team

20. 20
CEO also joins discussions

21. 21
Involving employees in big business decisions

22. 22
Key Points for
Energizing
an Organization

23. 23
3 Key Points for Energizing an Organization
1. Core values
2. Employee interaction
3. Recognition

24. Core Values: Vision & Mission Statement
24

25. 25
No Value,
No Team

26. 26
Employee interaction
Support system
for social dinners
We give employees pocket money to
go drinking with their peers

27. 27
To build strong relationships
Lots of Things
In common

28. 28
Recognition
Award Ceremony
In front of
3000 people

29. 29
The top 10 employees are awarded in front of 3000 people

30. 30
The CEO announces and hands out the trophies

31. Employees awarded are Well-Respected among their peers
31

32. 32
What We Value

33. 33
Thinking Behind the Design of CyberAgent’s HR Practices
“Challenge and Stability
come hand-in-hand”
Key point when designing
HR scheme

34. A
C
B
Non-monetary Reward
Monetary Reward
ChallengeStability
ＤRent
Subsidy
Sales
Insentives
Monthly
Insentives
Mapping Our HR System
Ashita kaigi
ＣＡ８
New Business
Contest
Career
Challenge
・・・・・
・・・・・
・・・・・
・・・・・
・・・・・
Ritirement
Allowance ・・・・・
・・・・・
・・・・・
・・・・・
Refleshing
Holiday
1 on 1
Interview
Medical
Counseling
Award
Ceremony
Support for
Social dinner

35. CyberAgent’s HR
Our Strength
1. Empowerment
2. Teamwork
3. Fairness
CA8
Ashita
Kaigi
Social dinners
Award
What We Value
1. Core Values
2. Employee Interaction
3. Recognition

36. We Create the 21st
Century’s
Leading Company