SlideShare a Scribd company logo
WHY YOU’D BE
ABSOLUTELY CRAZY
TO PICK ANY
AGENCY OTHER THAN
FOR THE
Okay,
Let’s do this thing.
Velocity is a
B2B content
marketing agency.
             It’s what we do.
             It’s who we are.
We’ve been
evangelising
content marketing
for years.
           And, until recently,
           it was a bloody lonely
           thing to do.
We’ve always
practiced what
we preach.
          With our own content
          marketing program that’s
          helped us grow more than 50%
          a year for the last 3 years.
                     And next year is looking
                     pretty damn good, too.
Back in 2008,
we published…
A primer for B2B marketers
(and a bunch of spin-offs from it).
And it worked.
      • Put us on the map
      • 4,000 plus downloads
      • Major Google juice
      • Andlots of new business
In 2010, we came out
with a raving, frothing
diatribe against the
reactionary forces of
‘old-school’ B2B
marketing, called…
It was our first experiment with psychographic targeting.
We marketed the
Manifesto through
social
media, email, our
blog, webinars and
online PR.
And we reported on the entire
campaign, warts and all, in a
series of 14 blog posts called
Project Open Kimono.
Hey, this content marketing
             stuff really works!




The Manifesto              and all it’s spin-offs


changed our world.
In about 2 months,
we’d killed most of our 12-month goals…
This year, as
content marketing
goes
mainstream, we’re
targeting a bit
further down the
funnel, with…
But enough about us.
We also managed to
squeeze in some
seriously effective
content marketing for
clients along the way.
In the past 12 months
we’ve done work we’re really
proud of for clients such as
Salesforce.com
Expedia Affiliate Network
Marketo
Econsultancy
Reevoo
ValueClick…
For Salesforce.com over here in Europe,
we did the content strategy for a new
content-packed microsite called
Social Success…
Then filled the site with really good content
Producing 36 pieces in just 8 weeks.
Rich, varied, targeted content
Including…
  Original   Curated   Collaborative   Legacy
Just a few weeks ago, we produced this Prezi…

                                  A
                                  zooming, swooping,
                                  interactive story…
The Social Success site brought
together the Big 3 of B2B…



          Search   Social




             Outbound
With content at the very heart.




           Search   Social

              Content

              Outbound
In the first 3 months,
the results were massive
• Traffic for January up 80% vs year ago
• Traffic from social sites +2500%
• First year targets achieved in <3 months
• 6,500 newsletter sign-ups
• 10,000 eBook downloads (with data capture)

Source: the client’s blog post on SEOmoz
In short,
we love content
and what it can
do for our clients.
We love
eBooks
And we’re
really, really big
on video.


                                           A Pythonesque piece for a fund manager




  A stop-motion film for an eMarketplace



                                                       A ‘kinetic type’ video
Here’s one we did
for Marketo…
So where are
we going with
all of this?
We’re becoming an
entirely new kind of
content marketing
agency.
One that combines:

                Strategy
                             Search
  Analytics

                Content        Social

     Sales
  Alignment
                           Outbound
               Marketing
              Automation
Into complete, ongoing
content marketing
programs that drive
revenue and can prove it.
Producers
                 Writers       Planners          Account
                                                  People


It’s a hugely exciting ride
and we’re building an
amazing team to enjoy it
with.
                           Analysts          Marketing
                                          Automation Pros
          Designers

                               Editors
Consultants       Coders                      Program
                                              Managers
We’re big believers in
The Virtuous Circle.

                That says great work
                attracts great people
                who do great work
                that attracts great clients
                who want great work
                which attracts great people
                who…
                        (you get the idea)
So…
Mark, Todd, Jonath
an, Shaku, Michael,
Rick, Darryl and
Pam…
THAT IS
WHY YOU’D BE
ABSOLUTELY CRAZY
TO PICK ANY
AGENCY OTHER THAN
FOR THE
Thanks.




velocitypartners.co.uk

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Velocity's CMI Orange Awards entry 2012

Editor's Notes

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