CX is a membership platform for non-profits that provides coaching, training, and resources. This report analyzes CX's membership data to identify effective marketing strategies and prospects. Key findings include: 1) Organic marketing such as the website and blog generate most members; 2) A 2016 initiative significantly grew membership; 3) Five products highly correlate with converting prospects to members. The report recommends targeting prospects engaged with these products, creating a referral program, and repeating effective past initiatives.