Federica Sargenti's curriculum vitae provides information about her work experience and education. She has over 10 years of experience in marketing and brand management roles for luxury goods companies. Her experience includes managing marketing strategies and communication plans for watch and clothing brands. She holds a master's degree in marketing and management and speaks English and French fluently.

1. Curriculum Vitae
Federica Sargenti
Address
Mobile
E-mail
Citizenship
Birth date
Via P. Gassendi, 1 – 20155 – Milano – Italy
+39 340.8441889
federica.sargenti@libero.it
Italian
25/11/1977
Work Experience
Period
Position held
Company
Business area
Main activities
March 2013 - April 2016.
Marketing and Communication Manager
Bulova Italy S.r.L
Distribution of luxury goods
Marketing and communication responsible for the watches Brand Bulova and Bulova Accutron (Swiss
Made Brand) and the licensing brand Harley Davidson for the Italian market.
• Responsibility of the communication budget.
• Collaboration with the sales division for trade and consumers activities according to the different
distribution channel, monitoring of the sales results.
• Coordination, planning, setting and budget responsibility of events and trade show.
• Coordination and preparation of sales meeting.
• Trade marketing activities: coordination of the external supplier for the production of the pop
material. Brief and implementation of the different projects in order to guarantee the Brand
coherence.
• Product training to the sales force, strategic Clients, and to the staff of the main Chains:
incentive programs, development of particular training programs according to the different retail
channel.
• Coordination and managing of an external visual merchandiser net.
• Development and managing of the Marketing plan in synergy with the communication and
turnover of the Italian Branch
• Definition of the Italian assortment: market and competitors study, price positioning, marginality
• Sales and pop forecast
• Coordination of all the communication activities (ATL, BTL and digital, social networks and web
platform communication) – definition, planning, post-analysis – through the managing and the
contact with the communication agency, the main publisher and the PR agency.
• Direct contact with the Headquarter in the United States for the sharing of the communication
strategy
• Development of coordinated marketing and sales tools coherent with the corporate guidelines
• Brand web site management, contents updates according to the headquarter guidelines.
• Responsible of Amazon as customer: pricing, assortment definition, post sales analysis.
Period
Position held
Company
Business area
Main activities
September 2012-March 2013 (maternity replacement contract).
Brand manager Intimate Apparel and Swimwear Fila Man and Lovable Man
Hanesbrand inc.
Production and distribution intimate apparel and swimwear man and lady
Responsible for the launch of the new brand Lovable man intimates and of the marketing and trade
marketing for Fila Man Intimates and Swimwear.
• Definition of the assortment, target and positioning analysis, marketing strategy for the new
launch of Lovable man.
• Development of the marketing, product, and communication plan for the 2 brands for the local
market. Definition of the marginality, P&L target and brand positioning.
• Brief and development, through external, supplier of the pop material.
• Direct relationship with the licensing company Fila.
• Complete management of the product line up, forecast sales, pop forecast, collaboration with
the sales division for the commercial politics, consumer and trade activities.
• Preparation of sales meetings and trade show.
• Monitoring of the sales results.
Page 1/3 - Curriculum vitae
Sargenti Federica
federica.sargenti@libero.it mobile: +39 340.8441889
I authorize the treatment of personal data according to the Decreto Legislativo of June 30th 2003, n. 196 "Codice in materia di
protezione dei dati personali".

2. Period
Position held
Company
Business area
Main activities
June 2008-August 2012 (ceased company business activity).
Licensing Brand and Communication Manager GF Ferrè, Blumarine, Givenchy, Timberland watches,
Hello Kitty watches
Global Watch Industries S.r.l
Production and Distribution of luxury goods.
Product and marketing responsible for the licensing brand.
• Direct contact with the Maisons for the coordination of the activity, 3 years and marketing plan
• Responsible of the marketing strategy, communication and product for the licensing brand.
Definition of the local and international budget in synergy with the P&L target, marginality, and
brand positioning.
• Contact with the international distributors: understanding of the local needs and monitoring of
the correct use of the strategic global guidelines from the distributors.
• Seasonal launch plan S/S and F/W, through the direct contact with the Maison for the
development of the collections.
• Direct contact with style office of the Maison for the implementation of the new collections
• Responsible and coordination of all the ATL and BTL activities, POP material development,
trade and consumer material.
• Collaboration with the sales dept. for the development of the commercial politics, trade
marketing activities for each distribution channel.
• Responsibility for the communication budget and sales forecast
Period
Position held
Company
Business area
Main activities
December 2006 - May 2008.
Corporate Brand Manager Breil Milano Watches and Jewels.
Binda Italia S.r.l.
Production and Distribution of luxury goods.
• Product briefing, positioning mapping and assortment organization of the new collections
through qualitative consumer tests.
• Coordination of all the marketing activities: media plan implementation, definition of the
corporate style Guide to be followed by the local and international distributors.
• Contact with branches and distributors for the local implementation of the corporate strategy.
Period
Position held
Company
April 2003 - February 2005.
Corporate Assistant Brand Manager.
Binda Italia S.p.a.
Education
Period
Master
Specialization
February 2002 - December 2002.
Master in Marketing & Management by ISTUD – Institute of Directional Studies, Stresa (VB)
Marketing, Sales, Communication.
Period
Master
Specialization
Thesis title
Mark
November 1996 - July 2001.
University of Trieste
Degree in Political Science (specialization in International Politics).
Thesis in History of International Politics and Treaties.
Title: “The foreign politics of the United States in Far East: from the opening of China to the end of the
war in Vietnam”.
110/110 cum laude
Period
High Shool Institute
Specialization
Mark
September 1991 - June 1996.
Marco Belli Institute, Portogruaro (VE).
Degree in Foreign languages.
60/60.
Personal knowledge
Native language
Other languages
Italian.
English: very good. (written and oral).
2001 -TOEFL (Test of English as Foreign Language), Written English Test, mark 240/300.
November 2000: move to Washington DC to make researches for the final Thesis.
Summer 1995: English course in Lincoln (UK).
Summer 1993: English course in Hastings (UK).
Summer 1992: English course in Tunbridge Wells (UK).
French: good. (written and oral).
Page 2/3 - Curriculum vitae
Sargenti Federica
federica.sargenti@libero.it mobile: +39 340.8441889
I authorize the treatment of personal data according to the Decreto Legislativo of June 30th 2003, n. 196 "Codice in materia di
protezione dei dati personali".

3. June 2004: DELF (Diplome D’Etude de la langue Française).
September 2003-January 2004: French course at “Centre Culturel Francais” in Milan, superior level.
Summer 2003: intensive French course “intermédiare 2” level in Montpellier (France).
Courses Public speaking.
SDA BOCCONI University Marketing Management.
I.T. Knowledge Deep knowledge of Microsoft Office Suite different Operating System (Microsoft Windows and Mac
O.S.).
Deep I.T. knowledge for the writing of hi-quality presentations (Power Point, Keynote).
Good knowledge of the most popular internet browser and E-mail Client
Driving licence B.
Hobbies Travelling, cinema, arts and paintings, fashion, design and sport.
Volleyball referee license.
Further information Complete availability to move in Italy and abroad.
I’m positive and open minded person who loves taking a challenge and taking benefits of all the experiences both professionals and personals.
I’m determined, open to the other people; I like sharing the opinions to find a common solution. I like working in a team and I have a natural attitude
for the interpersonal relationship, I love my jobs and I’d like to continue my professional career with passion, with the same initiatives I’ve
demonstrated until now.
I’m very motivated in my life, all I did comes from thought out choices thanks to I’ve never had any regrets.
I’m curious, I like travelling, getting in touch with new people and culture and I like working in dynamic company with an international background.
Page 3/3 - Curriculum vitae
Sargenti Federica
federica.sargenti@libero.it mobile: +39 340.8441889
I authorize the treatment of personal data according to the Decreto Legislativo of June 30th 2003, n. 196 "Codice in materia di
protezione dei dati personali".