How can digital marketers capture buying signals at events to increase attendance, accelerate the buyer’s journey, and generate revenue? Join Certain’s VP of Marketing, Kristen Alexander and Beki Scarbrough, MarTech, Automation & Demand Gen Expert, as they discuss strategies on how to create a branded, personalized, and attendee-focused experience during all stages of the event lifecycle. You’ll learn how to design an event marketing and demand generation strategy that stands out against your competitors, maximizes the cross-selling and upselling (and selling!) opportunities at every attendee touchpoint, and creates the ultimate event experience.