This document contains a presentation by Allison Scalza on how digital transformation is revolutionizing the event industry. The presentation covers three key trends: 1) the explosion of video which will account for 82% of internet traffic, 2) online connectivity becoming mainstream, and 3) digital enhancements being embraced. It also discusses how integrating digital technologies into events can help capture leads, convert them, and prove impact. The presentation promotes Cvent as an event technology provider that can help marketers realize the full lead generation potential of live events.