Daniela Rodríguez González is seeking a career in the fashion industry with experience in finance, retail, and economics. She has a Bachelor's degree in Economics and is pursuing an MBA in Fashion Business. Her professional experience includes brand management and trading roles. She has strong computer, language, and analytical skills and experience developing business plans and omnichannel strategies for fashion companies.

1. D a n i e l a R o d r í g u e z G o n z á l e z
Calle Ferrer del Río 11, piso 3er ext. izq., Madrid
+34675039891
danirodriguezg@hotmail.com
28 years
Economist with work experience in finance and retail (buying department). MBA Fashion Business candidate at ISEM - Universidad
de Navarra. Very interested in continue developing a carrier in the fashion industry, particularly in mass markets. Wide experience
working with international clients and suppliers. Fluent in French and English, Spanish native speaking.
Professional Experience
FALABELLA DE COLOMBIA Bogotá, Colombia
Brand Manager January 2013 – September 2015
HELM BANK Bogotá, Colombia
Trader – Fixed Income and currency desk January 2011 – September 2012
CORFICOLOMBIANA Bogotá, Colombia
Internship student January 2010 – July 2010
Consulting Projects
NEON BOOTS – Madrid, Spain (Jan 2016 – Mar 2016): Small and young footwear company. Key variables analysis: finances,
inventories, commercial partners, suppliers, processes, etc. New clients and business development. Business Plan elaboration.
MNTG – Madrid, Spain (Feb 2016 – Apr 2016): Important footwear group with more than 40 years in the market. Elaboration of a
strategy to become omnichannel: Logistics, CRM and unified buying experience through the different channels.
Education and skills
Postgraduates: Fashion Business MBA. ISEM – Expected.
Graduates: Bachelor in Economics. Universidad de los Andes. 2006– 2010
Computing skills: Excel – Advanced Level, ERP, Stata.
Languages
Spanish: Native speaking
French: DALF B1 and B2 certificates.
English: Fluent in speaking and reading
Additional Information - Grants
Credit Grant Colfuturo - Colombia. 2015
Grant Universidad de Navarra / Grupo Santander - Spain. 2015
Article “Estados Unidos no canta victoria”, published in Portafolio on july 7 2010. Available in
http://www.portafolio.com.co/archivo/documento/MAM-4042577.
 Administration and management of ELLE and UNIVERSITY CLUB, two of Falabella’s exclusive brands and Brand
Managing for BENETTON and DESIGUAL in Colombia.
 Creation of collections and samples.
 Negotiation with suppliers in India, China and Colombia. Management of a US$20M annual budget.
 Currency and financial derivatives instruments (forwards and options) negotiation.
 Management of a database with more than 500 small and medium companies.
 Operations for more than US$100M per month.
 Elaboration of the Daily Report on the Economics Research Department.
 Participation in the making of the Weekly Report a well as the Public Debt and Inflation Reports.