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The agency
Who we are
What we do
How we work
Why choose us
Milan 2016
Who we are
A young agency made of media professionals
with a long experience consulting for private
and public companies.
Insurance - Automotive - Trade
associations - Publishing - Energy -
Fashion Human Resources - University
An enterprise with an innovative spirit that
accompanies companies and helps them to
express their uniqueness.
Henry D. Thoreau
Milan 2016
Every man will be a poet if he can; otherwise a philosopher
or man of science. This proves the superiority of the poet.
What we do
•	Integrated communication
•	Photo and video
•	Graphic design
•	Public relations
•	Performance marketing
•	Training
Milan 2016
Nobody who takes on anything big
and tough can afford to be modest.
Orson Welles
1. Integrated communication
Do well and let everyone know!
To achieve this goal a company needs a strategy
that integrates all of the tools available, from
the website to the brochure, from the public
visibility to internal communication.
We work alongside the companies, providing
an effective and coordinated communication
between online and offline and accompany the
drafting of its tailored communication plan.
Milan 2016
The single biggest problem in communication
is the illusion that it has taken place.
George Bernard Shaw
2. Photo & Video
Photography is the only language that can be received
and understood in every corner of the world.
Every company can develop its own image through
photography, to find their own voice and their
own timbre. Whether it is product photography,
portraits, corporate images, illustrations for catalogs
or documentation of events, all the most modern
techniques are available to the customer for a bespoke service.
Milan 2016
Seeing is not enough;
you have to feel what you photograph.
André Kertész
3. Graphic Design
We translate ideas into projects and visible elements
Graphic design is organization of thought, this is why, in our
workflow it is the collector of the previously elaborated ideas,
selected and agreed upon with the customer.
The goal we set for ourselves is the simplicity of the
graphic product, in order to provide an instrument
that contributes to the construction of a corporate
identity, a project or an event.
Milan 2016
La semplicità è la più
grande sofisticatezza.
Leonardo da Vinci
4. Public Relations
Communication is the added value to qualify a
company’s reputation.
We speak of reputational capital, because a good
reputation is a competitive advantage that creates loyal
and returning customers, strengthens the confidence with
stakeholders, improves relations with the media.
Milan 2016
If I was down on my last dollar,
I would spend it on Public Relations.
Bill Gates
5. Performance Marketing
monitoring and tracking, key features of
Performance Marketing
The various solutions that can be adopted
both in the short and long term, allow to plan
customizable campaigns.
– A/B tests
– Link tracking
– Search engine ads
– Social network
– DEM
Milan 2016
Knowledge is power
Francis Bacon
6. Training
Companies that want to build the future invest in
human capital.
We deeply believe in the value of training and education
and the direct benefits that businesses can draw from it:
– better team working,
– goals oriented environment,
– company loyalty,
– improved performances.
We develop training projects for young people and career
development courses for professionals and managers.
Milan 2016
An investment in knowledge
pays the best interest.
Benjamin Franklin
How we work
keywords: simplicity, sartorial, sharing
Distinguish the essential from the superfluous, every day,
in a continuous dialogue and a constant feedback
between us and the reality with which we cooperate.
Communication is effective as long as the
fundamental strategies are unanimously shared.
Milan 2016
Simplicity is the glory
of expression
Walt Whitman
Why choose us
We are flexible! For each communication project we are able to build the
ad hoc working staff with internal and external collaborators with the best
professionals.
We are fast! Our structure allows us to quickly respond to the needs of the
customer.
We work sartorially! We do not adapt to the customer an industrially
made dress, on the contrary, every time we cut a bespoke project.
Every customer is different and unique.
Milan 2016
The talent is in the choices.
Robert De Niro
For further informations
Please visit
www.theitaliancut.it
You can contact us at
info@theitaliancut.it
Milan 2016

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presentazione_theItalianCUT_2016_DEF_ENG

  • 1. The agency Who we are What we do How we work Why choose us Milan 2016
  • 2. Who we are A young agency made of media professionals with a long experience consulting for private and public companies. Insurance - Automotive - Trade associations - Publishing - Energy - Fashion Human Resources - University An enterprise with an innovative spirit that accompanies companies and helps them to express their uniqueness. Henry D. Thoreau Milan 2016 Every man will be a poet if he can; otherwise a philosopher or man of science. This proves the superiority of the poet.
  • 3. What we do • Integrated communication • Photo and video • Graphic design • Public relations • Performance marketing • Training Milan 2016 Nobody who takes on anything big and tough can afford to be modest. Orson Welles
  • 4. 1. Integrated communication Do well and let everyone know! To achieve this goal a company needs a strategy that integrates all of the tools available, from the website to the brochure, from the public visibility to internal communication. We work alongside the companies, providing an effective and coordinated communication between online and offline and accompany the drafting of its tailored communication plan. Milan 2016 The single biggest problem in communication is the illusion that it has taken place. George Bernard Shaw
  • 5. 2. Photo & Video Photography is the only language that can be received and understood in every corner of the world. Every company can develop its own image through photography, to find their own voice and their own timbre. Whether it is product photography, portraits, corporate images, illustrations for catalogs or documentation of events, all the most modern techniques are available to the customer for a bespoke service. Milan 2016 Seeing is not enough; you have to feel what you photograph. André Kertész
  • 6. 3. Graphic Design We translate ideas into projects and visible elements Graphic design is organization of thought, this is why, in our workflow it is the collector of the previously elaborated ideas, selected and agreed upon with the customer. The goal we set for ourselves is the simplicity of the graphic product, in order to provide an instrument that contributes to the construction of a corporate identity, a project or an event. Milan 2016 La semplicità è la più grande sofisticatezza. Leonardo da Vinci
  • 7. 4. Public Relations Communication is the added value to qualify a company’s reputation. We speak of reputational capital, because a good reputation is a competitive advantage that creates loyal and returning customers, strengthens the confidence with stakeholders, improves relations with the media. Milan 2016 If I was down on my last dollar, I would spend it on Public Relations. Bill Gates
  • 8. 5. Performance Marketing monitoring and tracking, key features of Performance Marketing The various solutions that can be adopted both in the short and long term, allow to plan customizable campaigns. – A/B tests – Link tracking – Search engine ads – Social network – DEM Milan 2016 Knowledge is power Francis Bacon
  • 9. 6. Training Companies that want to build the future invest in human capital. We deeply believe in the value of training and education and the direct benefits that businesses can draw from it: – better team working, – goals oriented environment, – company loyalty, – improved performances. We develop training projects for young people and career development courses for professionals and managers. Milan 2016 An investment in knowledge pays the best interest. Benjamin Franklin
  • 10. How we work keywords: simplicity, sartorial, sharing Distinguish the essential from the superfluous, every day, in a continuous dialogue and a constant feedback between us and the reality with which we cooperate. Communication is effective as long as the fundamental strategies are unanimously shared. Milan 2016 Simplicity is the glory of expression Walt Whitman
  • 11. Why choose us We are flexible! For each communication project we are able to build the ad hoc working staff with internal and external collaborators with the best professionals. We are fast! Our structure allows us to quickly respond to the needs of the customer. We work sartorially! We do not adapt to the customer an industrially made dress, on the contrary, every time we cut a bespoke project. Every customer is different and unique. Milan 2016 The talent is in the choices. Robert De Niro
  • 12. For further informations Please visit www.theitaliancut.it You can contact us at info@theitaliancut.it Milan 2016