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CV INDUSTRY & MARKET
SHARE IN INDIA

Vivek Bhati
School Of Inspired Leadership
Oct.2012
Current CV Market
    900
                                                                  815.343      Sales in
    800
                                                                               ‘000s
    700                                                     684.905


S   600
a   500
l                                417.271
    400                                                                       2010-11
e                299.309   316.508
s   300                                                                       2011-12
           275.121

    200
                                            93.27698.763
    100

     0
          M&HCV (Trucks)       LCV             Buses       Cumulative Sales
                                     CV Category


Source: SIAM, ICRA
CV Market Forecast
  800
                                                                   Sales in
                                                          685.59
  700                                                              ‘000s

  600                                   581.01                     Expected Growth rates
                                                                   M&HCV – 9.2%
S 500                492.38                                        LCV – 18%

a
                                                 387.61
l 400                          355.61
            326.25                                                 M&HCV (Trucks)
e
  300                                                              LCV
s
  200

  100

    0
              2012-13            2013-14           2014-15
                              Financial Year


Source: SIAM, ICRA
M&HCV Market Trend
    Medium & Heavy Commercial Vehicles

  400000                                                 2.4%      50.00%
                                                 7.9%
  350000                                                           40.00%
                                         31.9%
                                                                   30.00%
  300000        0.4%
                                                                   20.00%
  250000                         33.5%
                                                                   10.00%    Volume
  200000                -33.2%
                                                                   0.00%     Growth
  150000
                                                                   -10.00%
  100000
                                                                   -20.00%
   50000                                                           -30.00%

       0                                                           -40.00%
             FY08      FY09      FY10     FY11    FY12     FY13E

Source: SIAM, ICRA
LCV Market Trend

   Light Commercial Vehicles

  600000                                                                  50.0%
                                                           10%
  500000                                          27.40%                  40.0%
                                         25.70%
  400000                                                                  30.0%
                                                                                   Volume
                                43.40%
  300000
                       -7.00%
                                                                          20.0%    Growth
               12.3%
  200000                                                                  10.0%

  100000                                                                  0.0%

       0                                                                  -10.0%
             FY08      FY09       FY10       FY11          FY12   FY13E

Source: SIAM, ICRA
CV Market Share 2011-12
  Commercial Vehicle Market Share
                                                  Force Motors
                       Piaggio Vehicles (P)        Ltd, 3.04%
                           Ltd, 1.70%
                                        Mahindra               JCBL, 0.00%
   SML Isuzu Ltd, 1.76%
                                      Navistar, 1.71%          Asia Motor Works
VECV-Volvo, 0.07%                       Mahindra &                Ltd, 1.35%
                                      Mahindra, 15.62%
                                                                     Daimler India
                                                                  Commercial Vehicles
  VECV-Eicher,
                                                                    (P) Ltd, 0.01%
    5.89%
                                                                                    Hindustan
                                                                    Ashok Leyland     Motors
                                                                     Ltd, 9.69%     Ltd, 0.03%




                                                         Volvo Buses (P)
                                                           Ltd, 0.11%

        Tata Motors Ltd,
            59.02%
Source: ICRA
Categorization*
• SCV              <= 3.5T GVW
• LCV              = 3.5T – 7.5T GVW
• MCV              8T – 16T
• HCV              >= 16T – 49T & More GVW

 * Categorization in India differs from categorization in Europe

 Introduction of Tata Ace in 2005 changed market dynamics where SCV was
 earlier defined by then prevailing three-wheeler segment
Domestic Players


                   JV with MAN AG dissolved in 2012
Domestic Players – SCV (<3.5T GVW)
TATA MOTORS Mahindra &         Ashok         AMW    Force
            Mahindra           Leyland
Tata Ace            Maxximo    DOST (2.5T)   None   None
Tata RX 207 DI (3   Genio
Models)
                    Champion
                    GIO
Domestic Players – LCV (3.5T - 8T)
TATA MOTORS Mahindra &                     Ashok     AMW    Force
            Mahindra                       Leyland
Tata SFC 410 EX    Loadking (Variants -    PARTNER   None   Traveller Strong
(4T)               4 tyre / 6 tyre / CNG   (6T)             (5.8T)
                   / Tippers)
Tata LPT 712 EX    DI3200 CRX (4.5T)                        Traveller
(7T)                                                        Delivery Van
                                                            (3.5T)
SFC 407 ( 2        Loadking CRX 4-
Models – 4T)       tyre (6.5T)
LPT 709 E Turbo    Loadking CRX 6-
Container truck    tyre CRDe ( 3
(7T)               variants – 5.9T)
LPT 407            Loadking CRX
(4T)               Tipper (5.9T)
LPT 709 E Aerial   Loadking Sherpa
Turbo Lift truck   (7.5T)
(7T)
Domestic Players – MCV (8T-16T)
TATA MOTORS Mahindra &   Ashok     AMW       Force
            Mahindra     Leyland
TATA LPT 909             Ecomet    1618 TP
                         1012
TATA SFC 909             Ecomet
                         1212
TATA LPT 1109
Domestic Players – HCV (16T+)
              Rigid Trucks         Tractor        Tippers           Applications
              (BSIII)              Trailers       (BSII)
                                   (BSIII)
TATA MOTORS   SE 1613 Cowl / Cab   LPS 3518       SK 1613 697       2516 TRANSIT
                                   Cab            TCIC 4x2          MIXER
              LPT 1613 Cowl /      LPS 4018 TC    SK 1613 TC 4x2    2515 BULKER
              Cab                  Cab
              LPT 2518 Cowl /      LPS 4923       LPK 1613 697      LPT 2515/ LPT
              Cab                  Cab            TCIC 4x2          2518 LOAD
                                                                    BODY
              LPT 3118 Cab         Prima lx       LPK 2516 TC 6x4   3516 BULKER
                                   4023.S
                                   Prima 4028.S   LPK 2530 TC 6x4   4018 BULKER

                                   Prima 4923.S

                                   Prima 4928.S
Product Range
                               ASHOK                         Hindustan
Category    TATA Motors                          AMW                         Mahindra**   Force Motors
                              LEYLAND*                        Motors

                                                                                               1
                                                                 1
  SCV        1 (Tata Ace)          -               -                             2             +
                                                              (Winner)
                                                                                           3 wheelers

                                                                                  5
                  11           1 (DOST)                                        (4.5T –
  LCV                                              2              -                            1
             (5.3T – 7.5T)         +2                                           7.5T)


                                                                 1
                  25               23                                          With
 M&HCV                                             14         (Mascot                          -
              (9T – 49T)       (9T – 49T)                                     Navistar
                                                               T-480)

* Ashok Leyland in JV with Nissan to produce LCVs and working with Avia, Czech manufacturer to produce
Avia range of trucks in India

** Mahindra is manufacturing CV of GVW more than 3.5 T in JV with Navistar

Company websites & http://tabindia.weebly.com
JVs




      Swaraj Mazda Earlier
Product Range
                                                  KAMAZ        SML
Category       Mahindra Navistar      VECV
                                                  VECTRA      IZUSU



  SCV              * By M&M              -          -            -



                                                                 7
   LCV             * By M&M              -          -
                                                             (5T-7.5T)


                                     3 (Volvo)                4 (SML)
                       4                             4
 M&HCV                              15 (Eicher)              1 (IZUSU)
                   (25T-49T)                       25T+
                                    10T – 49T              (7.5 T – 11 T)




Company websites & http://tabindia.weebly.com
Foreign Players




 * Players like DCIV, Scania look at exports from India to African markets in next 2 yrs.
Product Range
              DICV
Category                     FOTON          SCANIA       MAN AG*       HINO MOTORS
           (Bharatbenz)



  SCV           -           Production          -             -              -
                            Planned in
                            Pune plant
             6T range       from 2013.
  LCV       Planned by     Investments          -             -              -
               2013         made upto
                            tune of Rs.
                          2000 crores so                                     2
                8               far.           11            11
M&HCV                                                                      (25T)
           (9.6T – 49T)                    (27T – 65T)   (16T – 49T)
                                                                         5 variants


   * MAN Force JV dissolved in March 2012

Company websites & http://tabindia.weebly.com
Upcoming

           Shandong Shifeng (China)
Remarks
• CV Industry expected to sustain 10%-15% growth rate YoY
  • Contraction in Index of Industrial Production
  • High loan interest rates
  • Increase in road freights


• High increase in demand in sub 2Ton LCV / SCV segment


• EY report suggests CV numbers to go double by 2015-16 @ 1.6
 million units
  • Driven by improved road infrastructure by completion of many projects
    currently in progress


• Market to intensify with advent of big foreign players
Thank You!!

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CV Industry & Market Share in India - Oct'2012

  • 1. CV INDUSTRY & MARKET SHARE IN INDIA Vivek Bhati School Of Inspired Leadership Oct.2012
  • 2. Current CV Market 900 815.343 Sales in 800 ‘000s 700 684.905 S 600 a 500 l 417.271 400 2010-11 e 299.309 316.508 s 300 2011-12 275.121 200 93.27698.763 100 0 M&HCV (Trucks) LCV Buses Cumulative Sales CV Category Source: SIAM, ICRA
  • 3. CV Market Forecast 800 Sales in 685.59 700 ‘000s 600 581.01 Expected Growth rates M&HCV – 9.2% S 500 492.38 LCV – 18% a 387.61 l 400 355.61 326.25 M&HCV (Trucks) e 300 LCV s 200 100 0 2012-13 2013-14 2014-15 Financial Year Source: SIAM, ICRA
  • 4. M&HCV Market Trend Medium & Heavy Commercial Vehicles 400000 2.4% 50.00% 7.9% 350000 40.00% 31.9% 30.00% 300000 0.4% 20.00% 250000 33.5% 10.00% Volume 200000 -33.2% 0.00% Growth 150000 -10.00% 100000 -20.00% 50000 -30.00% 0 -40.00% FY08 FY09 FY10 FY11 FY12 FY13E Source: SIAM, ICRA
  • 5. LCV Market Trend Light Commercial Vehicles 600000 50.0% 10% 500000 27.40% 40.0% 25.70% 400000 30.0% Volume 43.40% 300000 -7.00% 20.0% Growth 12.3% 200000 10.0% 100000 0.0% 0 -10.0% FY08 FY09 FY10 FY11 FY12 FY13E Source: SIAM, ICRA
  • 6. CV Market Share 2011-12 Commercial Vehicle Market Share Force Motors Piaggio Vehicles (P) Ltd, 3.04% Ltd, 1.70% Mahindra JCBL, 0.00% SML Isuzu Ltd, 1.76% Navistar, 1.71% Asia Motor Works VECV-Volvo, 0.07% Mahindra & Ltd, 1.35% Mahindra, 15.62% Daimler India Commercial Vehicles VECV-Eicher, (P) Ltd, 0.01% 5.89% Hindustan Ashok Leyland Motors Ltd, 9.69% Ltd, 0.03% Volvo Buses (P) Ltd, 0.11% Tata Motors Ltd, 59.02% Source: ICRA
  • 7. Categorization* • SCV <= 3.5T GVW • LCV = 3.5T – 7.5T GVW • MCV 8T – 16T • HCV >= 16T – 49T & More GVW * Categorization in India differs from categorization in Europe Introduction of Tata Ace in 2005 changed market dynamics where SCV was earlier defined by then prevailing three-wheeler segment
  • 8. Domestic Players JV with MAN AG dissolved in 2012
  • 9. Domestic Players – SCV (<3.5T GVW) TATA MOTORS Mahindra & Ashok AMW Force Mahindra Leyland Tata Ace Maxximo DOST (2.5T) None None Tata RX 207 DI (3 Genio Models) Champion GIO
  • 10. Domestic Players – LCV (3.5T - 8T) TATA MOTORS Mahindra & Ashok AMW Force Mahindra Leyland Tata SFC 410 EX Loadking (Variants - PARTNER None Traveller Strong (4T) 4 tyre / 6 tyre / CNG (6T) (5.8T) / Tippers) Tata LPT 712 EX DI3200 CRX (4.5T) Traveller (7T) Delivery Van (3.5T) SFC 407 ( 2 Loadking CRX 4- Models – 4T) tyre (6.5T) LPT 709 E Turbo Loadking CRX 6- Container truck tyre CRDe ( 3 (7T) variants – 5.9T) LPT 407 Loadking CRX (4T) Tipper (5.9T) LPT 709 E Aerial Loadking Sherpa Turbo Lift truck (7.5T) (7T)
  • 11. Domestic Players – MCV (8T-16T) TATA MOTORS Mahindra & Ashok AMW Force Mahindra Leyland TATA LPT 909 Ecomet 1618 TP 1012 TATA SFC 909 Ecomet 1212 TATA LPT 1109
  • 12. Domestic Players – HCV (16T+) Rigid Trucks Tractor Tippers Applications (BSIII) Trailers (BSII) (BSIII) TATA MOTORS SE 1613 Cowl / Cab LPS 3518 SK 1613 697 2516 TRANSIT Cab TCIC 4x2 MIXER LPT 1613 Cowl / LPS 4018 TC SK 1613 TC 4x2 2515 BULKER Cab Cab LPT 2518 Cowl / LPS 4923 LPK 1613 697 LPT 2515/ LPT Cab Cab TCIC 4x2 2518 LOAD BODY LPT 3118 Cab Prima lx LPK 2516 TC 6x4 3516 BULKER 4023.S Prima 4028.S LPK 2530 TC 6x4 4018 BULKER Prima 4923.S Prima 4928.S
  • 13. Product Range ASHOK Hindustan Category TATA Motors AMW Mahindra** Force Motors LEYLAND* Motors 1 1 SCV 1 (Tata Ace) - - 2 + (Winner) 3 wheelers 5 11 1 (DOST) (4.5T – LCV 2 - 1 (5.3T – 7.5T) +2 7.5T) 1 25 23 With M&HCV 14 (Mascot - (9T – 49T) (9T – 49T) Navistar T-480) * Ashok Leyland in JV with Nissan to produce LCVs and working with Avia, Czech manufacturer to produce Avia range of trucks in India ** Mahindra is manufacturing CV of GVW more than 3.5 T in JV with Navistar Company websites & http://tabindia.weebly.com
  • 14. JVs Swaraj Mazda Earlier
  • 15. Product Range KAMAZ SML Category Mahindra Navistar VECV VECTRA IZUSU SCV * By M&M - - - 7 LCV * By M&M - - (5T-7.5T) 3 (Volvo) 4 (SML) 4 4 M&HCV 15 (Eicher) 1 (IZUSU) (25T-49T) 25T+ 10T – 49T (7.5 T – 11 T) Company websites & http://tabindia.weebly.com
  • 16. Foreign Players * Players like DCIV, Scania look at exports from India to African markets in next 2 yrs.
  • 17. Product Range DICV Category FOTON SCANIA MAN AG* HINO MOTORS (Bharatbenz) SCV - Production - - - Planned in Pune plant 6T range from 2013. LCV Planned by Investments - - - 2013 made upto tune of Rs. 2000 crores so 2 8 far. 11 11 M&HCV (25T) (9.6T – 49T) (27T – 65T) (16T – 49T) 5 variants * MAN Force JV dissolved in March 2012 Company websites & http://tabindia.weebly.com
  • 18. Upcoming Shandong Shifeng (China)
  • 19. Remarks • CV Industry expected to sustain 10%-15% growth rate YoY • Contraction in Index of Industrial Production • High loan interest rates • Increase in road freights • High increase in demand in sub 2Ton LCV / SCV segment • EY report suggests CV numbers to go double by 2015-16 @ 1.6 million units • Driven by improved road infrastructure by completion of many projects currently in progress • Market to intensify with advent of big foreign players