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M E L A N I E W I L L I A M S
Lakeshore Towers, Apartment 901
Jumeriah Lakes Towers
Dubai, UAE
Mobile: +971 (0) 55 55 7 8575
email: melanie.williams@daimler.com
Accomplished Western Educated PA, currently the Personal Assistant to the President & CEO of Daimler
with extensive experience in the automotive industry and brings in a very diverse set of skills and
expertise in sales and marketing. A focused target driven individual with a clear objective delivery.
Instrumental in achieving numerous business successes in various activities as per my CV.
Particular expertise in:
• Presentations Market Research MS Office
• Sales Analysis Strategic Planning Time Management
• Key Account .Management Promotions/Marketing Negotiating Skills
• Event planning Power Point
Holds a valid UAE Drivers license.
E D U C A T I O N & S A L E S C O U R S E S
PACIFIC CONFERENCES, Dubai, UAE
Effective PA’s & Executive Assistants Workshop, 30-31 March 2015
POWERPOINT PRESENTATION COURSE, Dubai, UAE
Beginners & Advanced, Executive Training, 2011
IMM GRADUATE SCHOOL, Cape Town, South Africa
Finance Course For Non Financial Managers, Sales Skills, 2003
Damelin Executive Education, Cape Town, South Africa
Project Management Course, 2003
DAISHO MARKETING, Cape Town, South Africa
Key Account Management, Strategic Selling Development Programme, 2002
KEVIN TAYLOR SALES COURSE, Cape Town, South Africa
Selling skills, Presentation Skills, Budgeting, Selling For Profit, Time Management,
Strategic Planning, Negotiation Skills, Time Setting, Measuring Profit, 2001
MILNERTON HIGH SCHOOL, Cape Town, South Africa
S e n i o r C e r t i f i c a t e – G r a d e 1 2 , 1 9 8 2
P R O F E S S I O N A L E X P E R I E N C E
Daimler Middle East & Levant Assistant to President & CEO
May 2012 - Present
Secretarial:
- Diary Management.
- Liaising with clients, suppliers & other staff.
- Corresponding on behalf of CEO.
- Responsible for travel management Regional &
International (hotel.visa.car etc.)
- Drafting and typing of own correspondence.
-Conducting PA’s meeting on a monthly basis to ensure
all PA’s are in alignment with each other
- Maintain and update leave plan & events calendar on
server.
- Taking and drawing up of Minutes of meeting for
Executive Board Meeting and Operational Board
Meeting
-Arranging and overseeing of staff meeting on a quarterly
basis.
Event Organization:
- Organization of all relevant meetings and
conferences held by the CEO regional & Internationally
- Hotel selection, quotation & negotiation on
room rates & other related issues for meetings/
conferences.
- Arranging of visas/airport pickups.
- Co-ordination with hotel set-up requirements,
program, timings, food selection etc.
- Site visits to hotels
Daimler Middle East & Levant Assistant to the Vice President & Director
After-Sales
March 2009 – March 2012
- Diary Management
- Interface between Daimler AG headquarters in
Germany and DMEL.
- Responsible for organizing in-house and external
meetings requiring the presence of the VP.
- Liaising with clients, suppliers & other staff.
- Plan and implement office systems, layout.
- Maintain office efficiency.
- Arranging of events for the After sales department.
- Hotel selection & negotiation on room rates and
other related issues for meetings/conferences.
- Selection & negotiation for event venue, reception,
coffee breaks etc.
- Arranging office functions
- Supply VP with attendance, leave statistics when
required
-Drafting and sending out of communications to all
staff.
Kwikot SA (Pty) Ltd Sales Representative
2007 – November 2008
Cape Town, South Africa
- Re-introduced the Kiwikot instant boiling water unit.
- Responsible for increasing market share and brand
awareness of the Kwikboil and increase client base.
- Gained back 80% market share by providing in-house
training and working closely with customers.
- Top sales performer in the country.
- Trained staff of the merchants on how to sell and
install the unit
- Conducting regular visits to merchants & customers
- Handled all telephonic enquiries and problems direct
from client, merchant and plumbers with regards to
to unit
- Supplied monthly figures and reports to Director
- Arranged promotions and marketing campaigns
Rentokil (Pty) Ltd Sales Representative
2006 – 2007
Cape Town, South Africa
- Conducting surveys, maintaining and generating
new business.
South African Post Office Account Manager
1993 – 2006
Cape Town, South Africa Pay-a-Bill
Challenge: To revive and grow the Pay-a-Bill third party
Payment system, which the SA Post office was the
originator
but lost market share to the private sector due to
incorrect
management of system.
- arranged and conducted road shows for all branches in
the
Western Cape.
- Training of all post office employees – how to promote
and
Implement the Pay-a-bill third party payment system.
- Initiated a loyalty program for customers to increase
sales.
- Dealt with all policy and operational aspects of third
party
Payments.
- Increased market share by 100%, generated an
additional
ZAR500 000 in annual sales.
Speed Services
Challenge: to create awareness and generate new
business of
A new concept in the courier industry in SAPO.
- Achieved 551% over target for the pre-paid overnight
service.
- Co-ordination of project plans.
- Compilation of figures and statistics for clients
and management
- Negotiating and signing of business partnership
agreements with corporate clients after conducting
comprehensive and full needs analysis.
- Developing and maintaining accounts
- Participation in setting of goals regarding sales
activity and sales targets.
- Analysis of geographical areas for sales environment.
- Participation in setting of goals regarding sales
activity and sales targets.
- Analysis of geographical areas for sales environment.

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CV for M. Williams

  • 1. M E L A N I E W I L L I A M S Lakeshore Towers, Apartment 901 Jumeriah Lakes Towers Dubai, UAE Mobile: +971 (0) 55 55 7 8575 email: melanie.williams@daimler.com Accomplished Western Educated PA, currently the Personal Assistant to the President & CEO of Daimler with extensive experience in the automotive industry and brings in a very diverse set of skills and expertise in sales and marketing. A focused target driven individual with a clear objective delivery. Instrumental in achieving numerous business successes in various activities as per my CV. Particular expertise in: • Presentations Market Research MS Office • Sales Analysis Strategic Planning Time Management • Key Account .Management Promotions/Marketing Negotiating Skills • Event planning Power Point Holds a valid UAE Drivers license. E D U C A T I O N & S A L E S C O U R S E S PACIFIC CONFERENCES, Dubai, UAE Effective PA’s & Executive Assistants Workshop, 30-31 March 2015 POWERPOINT PRESENTATION COURSE, Dubai, UAE Beginners & Advanced, Executive Training, 2011 IMM GRADUATE SCHOOL, Cape Town, South Africa Finance Course For Non Financial Managers, Sales Skills, 2003 Damelin Executive Education, Cape Town, South Africa Project Management Course, 2003
  • 2. DAISHO MARKETING, Cape Town, South Africa Key Account Management, Strategic Selling Development Programme, 2002 KEVIN TAYLOR SALES COURSE, Cape Town, South Africa Selling skills, Presentation Skills, Budgeting, Selling For Profit, Time Management, Strategic Planning, Negotiation Skills, Time Setting, Measuring Profit, 2001 MILNERTON HIGH SCHOOL, Cape Town, South Africa S e n i o r C e r t i f i c a t e – G r a d e 1 2 , 1 9 8 2 P R O F E S S I O N A L E X P E R I E N C E Daimler Middle East & Levant Assistant to President & CEO May 2012 - Present Secretarial: - Diary Management. - Liaising with clients, suppliers & other staff. - Corresponding on behalf of CEO. - Responsible for travel management Regional & International (hotel.visa.car etc.) - Drafting and typing of own correspondence. -Conducting PA’s meeting on a monthly basis to ensure all PA’s are in alignment with each other - Maintain and update leave plan & events calendar on server. - Taking and drawing up of Minutes of meeting for Executive Board Meeting and Operational Board Meeting -Arranging and overseeing of staff meeting on a quarterly basis. Event Organization: - Organization of all relevant meetings and conferences held by the CEO regional & Internationally - Hotel selection, quotation & negotiation on room rates & other related issues for meetings/ conferences. - Arranging of visas/airport pickups. - Co-ordination with hotel set-up requirements, program, timings, food selection etc. - Site visits to hotels Daimler Middle East & Levant Assistant to the Vice President & Director After-Sales March 2009 – March 2012
  • 3. - Diary Management - Interface between Daimler AG headquarters in Germany and DMEL. - Responsible for organizing in-house and external meetings requiring the presence of the VP. - Liaising with clients, suppliers & other staff. - Plan and implement office systems, layout. - Maintain office efficiency. - Arranging of events for the After sales department. - Hotel selection & negotiation on room rates and other related issues for meetings/conferences. - Selection & negotiation for event venue, reception, coffee breaks etc. - Arranging office functions - Supply VP with attendance, leave statistics when required -Drafting and sending out of communications to all staff. Kwikot SA (Pty) Ltd Sales Representative 2007 – November 2008 Cape Town, South Africa - Re-introduced the Kiwikot instant boiling water unit. - Responsible for increasing market share and brand awareness of the Kwikboil and increase client base. - Gained back 80% market share by providing in-house training and working closely with customers. - Top sales performer in the country. - Trained staff of the merchants on how to sell and install the unit - Conducting regular visits to merchants & customers - Handled all telephonic enquiries and problems direct from client, merchant and plumbers with regards to to unit - Supplied monthly figures and reports to Director - Arranged promotions and marketing campaigns Rentokil (Pty) Ltd Sales Representative
  • 4. 2006 – 2007 Cape Town, South Africa - Conducting surveys, maintaining and generating new business. South African Post Office Account Manager 1993 – 2006 Cape Town, South Africa Pay-a-Bill Challenge: To revive and grow the Pay-a-Bill third party Payment system, which the SA Post office was the originator but lost market share to the private sector due to incorrect management of system. - arranged and conducted road shows for all branches in the Western Cape. - Training of all post office employees – how to promote and Implement the Pay-a-bill third party payment system. - Initiated a loyalty program for customers to increase sales. - Dealt with all policy and operational aspects of third party Payments. - Increased market share by 100%, generated an additional ZAR500 000 in annual sales. Speed Services Challenge: to create awareness and generate new business of A new concept in the courier industry in SAPO. - Achieved 551% over target for the pre-paid overnight service. - Co-ordination of project plans. - Compilation of figures and statistics for clients and management - Negotiating and signing of business partnership agreements with corporate clients after conducting comprehensive and full needs analysis. - Developing and maintaining accounts
  • 5. - Participation in setting of goals regarding sales activity and sales targets. - Analysis of geographical areas for sales environment.
  • 6. - Participation in setting of goals regarding sales activity and sales targets. - Analysis of geographical areas for sales environment.