Currently marketing is going through a revolution. We are seeing a fundamental shift from brands pushing marketing messages in one direction to organizations now getting involved in a two way engagement with their customers.
Customer service is more complicated than ever. Today’s consumers have more channels available to them, and as a result, more opportunity to go elsewhere for their products and services. To understand their high expectations, companies must know their customers better. Doing so requires a complete view of customers and their interactions with the company. This is challenging because customers interact through many channels, and information from each often is stored separately and hard to bring together. Thus companies need better tools than most have on hand. Using appropriate systems to integrate, analyze and manage customer information can make it possible to personalize the customer experience, engage with customers more fully, build loyalty and increase revenue.
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017Snipp Interactive
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
Marketers are struggling to use customer data and technology to engage consumers at brick-and-mortar stores. This goes over the data in our recent eBook on clienteling and customer engagement strategies marketers are using today.
Currently marketing is going through a revolution. We are seeing a fundamental shift from brands pushing marketing messages in one direction to organizations now getting involved in a two way engagement with their customers.
Customer service is more complicated than ever. Today’s consumers have more channels available to them, and as a result, more opportunity to go elsewhere for their products and services. To understand their high expectations, companies must know their customers better. Doing so requires a complete view of customers and their interactions with the company. This is challenging because customers interact through many channels, and information from each often is stored separately and hard to bring together. Thus companies need better tools than most have on hand. Using appropriate systems to integrate, analyze and manage customer information can make it possible to personalize the customer experience, engage with customers more fully, build loyalty and increase revenue.
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017Snipp Interactive
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
Marketers are struggling to use customer data and technology to engage consumers at brick-and-mortar stores. This goes over the data in our recent eBook on clienteling and customer engagement strategies marketers are using today.
Moving Beyond Like, Love and Loyalty to Real Customer AdvocacyHub+company
Traditional marketing practices no longer work. They are being usurped by customer-driven referrals as the valuable new currency in small business growth.
In today’s socially-driven world, it has become even more critical that small business owners create platforms to engage customers and exchange information to maintain competitive distinction.
That’s right. It’s time to move away from push marketing tactics, which are often ignored, to true customer advocacy. Now is the time to strategically cultivate highly-engaged customers who will organically promote your products and services for you.
2013 - CSC Customer Intimacy Barometer - Convergence between on and off-line ...CSC
2013 Customer Intimacy Barometer (CSC) - 100+ interviews throughtout Europe - Convergence in Customer Intimacy at the crossroads of online and offline - CSC vision of current evolutions (cross-Verticals)
Retail Guide: 10 Commandments of Customer-Centric RetailingRaymark
As our physical and online environments continue to come together, consumer behavior
keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become less loyal.
In this guide, we will take you through the 10 commandments that every customer-centric retailer needs to follow in order to increase loyalty, new customer acquisition, visit conversion, transaction value and to optimize marketing and customer engagement costs.
Bank Loyalty Programs: What it Takes to Earn Customer Loyalty
Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today's banks hope that consumers will open retirement accounts, and borrow money to purchase cars and homes from them.
Today's bank loyalty programs are based on the idea that customers should be rewarded for their entire relationship with a bank. This strategic approach to fostering customer loyalty creates revenue cross – and up-sell activities, retention, increased sales, resource efficiency, and drivers the acquisition of new customers.
While the upside of customer loyalty is great, getting loyalty and customer engagement right is a tricky recipe. These 7 tips can help ensure you are successful.
Why true digital transformation must take place across the entire banking ent...Epsilon Marketing
In the global omnichannel world we live in today, financial institutions are hindered by their disparate and siloed systems.
The rise of online banking has produced a massive shift in the way people engage with their money, bill paying, and most importantly, their banks. Today’s consumer is connected more or less 7x24x365 via mobile devices and WiFi in their cars. Banking and insurance companies are struggling to shape their online and digital engagement to match the expectations and desires of the consumers. They need to transform so that they can better understand their consumers.
With this focus on digital transformation, the financial institutions must focus on producing an enterprise-wide solution that enables the business to find, engage, convert, cultivate and expand their relationships efficiently.
Join us as we explain how organizations are successfully transitioning to enterprise-wide digital transformation.
Digital CRM, saving & loyalty programs for FMCG by BDmyShopiBD myShopi
Presentation by BD myShopi on digital CRM, saving and loyalty programs for FMCG brands. Belgian case studies on Nestlé, Garnier, Coca-Cola, Danone and more. For more info, see http://www.bdmyshopi.com
Presentation by Kris De Kock, at Faces of Content Seminar: Customer Retention & Loyalty, September 2015, Belgium.
Let customer insight guide your bank's content marketing strategySounds About Write
While many banks and financial institutions continue to turn to content marketing to engage their prospective buyers and customers, the reality is the overwhelming majority are struggling to achieve success.
Impact of loyalty programs in retailing business in India for creating long t...Love Suryavanshi
Impact of loyalty programs in retailing business in India for creating long term relationships. Various topic on sutomer loyalty and loyalty program has been covered.
Huge opportunities in the daily deal industry have been attracting a lot of players; this has given rise to several innovative methods to stay ahead in the game. Being in the industry from its inception, Team Oorjit have witnessed
what leads to the rise and fall of players. The objective of this guide is to keep you updated and give a brief guidance about the industry which will help you succeed.
Do you think your customers want the productVantageITes
When you go out to buy something with your hard-earned money, would you prefer purchasing from a brand that you care about and one that you trust or one that is trying to trick you into buying free-but-not-so-free stuff? Establishing authenticity and trust is a big deal. Trust is foundational when it comes to making your target audience feel connected. Regardless of how deep their pockets are, businesses can build customer loyalty brick by brick with the help of authentic connections.
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
Moving Beyond Like, Love and Loyalty to Real Customer AdvocacyHub+company
Traditional marketing practices no longer work. They are being usurped by customer-driven referrals as the valuable new currency in small business growth.
In today’s socially-driven world, it has become even more critical that small business owners create platforms to engage customers and exchange information to maintain competitive distinction.
That’s right. It’s time to move away from push marketing tactics, which are often ignored, to true customer advocacy. Now is the time to strategically cultivate highly-engaged customers who will organically promote your products and services for you.
2013 - CSC Customer Intimacy Barometer - Convergence between on and off-line ...CSC
2013 Customer Intimacy Barometer (CSC) - 100+ interviews throughtout Europe - Convergence in Customer Intimacy at the crossroads of online and offline - CSC vision of current evolutions (cross-Verticals)
Retail Guide: 10 Commandments of Customer-Centric RetailingRaymark
As our physical and online environments continue to come together, consumer behavior
keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become less loyal.
In this guide, we will take you through the 10 commandments that every customer-centric retailer needs to follow in order to increase loyalty, new customer acquisition, visit conversion, transaction value and to optimize marketing and customer engagement costs.
Bank Loyalty Programs: What it Takes to Earn Customer Loyalty
Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today's banks hope that consumers will open retirement accounts, and borrow money to purchase cars and homes from them.
Today's bank loyalty programs are based on the idea that customers should be rewarded for their entire relationship with a bank. This strategic approach to fostering customer loyalty creates revenue cross – and up-sell activities, retention, increased sales, resource efficiency, and drivers the acquisition of new customers.
While the upside of customer loyalty is great, getting loyalty and customer engagement right is a tricky recipe. These 7 tips can help ensure you are successful.
Why true digital transformation must take place across the entire banking ent...Epsilon Marketing
In the global omnichannel world we live in today, financial institutions are hindered by their disparate and siloed systems.
The rise of online banking has produced a massive shift in the way people engage with their money, bill paying, and most importantly, their banks. Today’s consumer is connected more or less 7x24x365 via mobile devices and WiFi in their cars. Banking and insurance companies are struggling to shape their online and digital engagement to match the expectations and desires of the consumers. They need to transform so that they can better understand their consumers.
With this focus on digital transformation, the financial institutions must focus on producing an enterprise-wide solution that enables the business to find, engage, convert, cultivate and expand their relationships efficiently.
Join us as we explain how organizations are successfully transitioning to enterprise-wide digital transformation.
Digital CRM, saving & loyalty programs for FMCG by BDmyShopiBD myShopi
Presentation by BD myShopi on digital CRM, saving and loyalty programs for FMCG brands. Belgian case studies on Nestlé, Garnier, Coca-Cola, Danone and more. For more info, see http://www.bdmyshopi.com
Presentation by Kris De Kock, at Faces of Content Seminar: Customer Retention & Loyalty, September 2015, Belgium.
Let customer insight guide your bank's content marketing strategySounds About Write
While many banks and financial institutions continue to turn to content marketing to engage their prospective buyers and customers, the reality is the overwhelming majority are struggling to achieve success.
Impact of loyalty programs in retailing business in India for creating long t...Love Suryavanshi
Impact of loyalty programs in retailing business in India for creating long term relationships. Various topic on sutomer loyalty and loyalty program has been covered.
Huge opportunities in the daily deal industry have been attracting a lot of players; this has given rise to several innovative methods to stay ahead in the game. Being in the industry from its inception, Team Oorjit have witnessed
what leads to the rise and fall of players. The objective of this guide is to keep you updated and give a brief guidance about the industry which will help you succeed.
Do you think your customers want the productVantageITes
When you go out to buy something with your hard-earned money, would you prefer purchasing from a brand that you care about and one that you trust or one that is trying to trick you into buying free-but-not-so-free stuff? Establishing authenticity and trust is a big deal. Trust is foundational when it comes to making your target audience feel connected. Regardless of how deep their pockets are, businesses can build customer loyalty brick by brick with the help of authentic connections.
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
This presentation will give you a brief yet thorough understanding of IMC, an overview of the most effective multi-channel strategies, and clever ways to link traditional tactics with word of mouth marketing and social media. (Presented as a webinar for WOMMA, 8.19.15)
5 Steps to Convert Website Visitors to Salesbrandon_lake
Marketing expert, Joel Book and Brandon Lake discuss 5 critical steps that will dramatically increase conversions and keep customers engaged before and after the sale.
The why, what and how of the Transition 190 degrees strategic approach to the use of Social Media to grow long term business opportunities.... whilst maintaining growth based on current business models
A customer is an advocate for you when they refer new leads, endorse you publicly, spread your message, or help you understand the market. Learn more about why advocacy is important and how to activate it within your customer base in this short presentation
Protecting and managing online reputationguest172308
How do you protect and manage online reputation? Katy Howell from Immediate Future and Chris Bishop from Hotel Chocolat recently discussed at Internet Retailing.
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Alterian
Featuring Connie Bensen, Director of Community Strategy
Thursday, November 19th 10:00am Central / 16.00 UK
Marketers are coming to realize that there are many benefits to gaining valuable insights from online conversations. Setting up relevant searches can prove to be a daunting challenge. Then there's the step of separating irrelevant information from actionable information. Once that point is achieved then there is the big question of how to analyze the information and reporting.
In this webinar, Connie Bensen, will explore best practices for social media monitoring & reporting. You will learn:
-Common Applications of Social Media Monitoring
-Search Design
-Dealing with Noise and Spam
-Reports and Analysis
-Actions Based on Insights that Result in ROI
Too many people want to use Facebook for their business, but aren't sure how to proceed. Others are selling social media expertise without understanding the bigger picture. In this presentation, marketing and technology expert Allen Fuller walks through how to create an integrated marketing strategy, putting social media in the right context and giving viewers useful tools to approach social media strategically.
How to Convert Warm Leads that Convert on a Shoestring BudgetJody Layne
Without leads, sales will never come. But, how do you get new leads? There are many expensive ways but, not all leads have to cost a lot to get. Learn how to use word of mouth and referral marketing to build your business.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
BATC Round Table Discussion on Inbound MarketingDan Engel
Jenna Engel, an Inbound Marketing Specialist at Jul Creative, discusses how inbound methods increase your chances of attracting, converting, closing, and delighting your target market!
Wax Marketing explains the marketing program for Vail Place, including the approach, strategy, and results. Presentation for the Minnesota Council of NonProfits annual Technology and Communications Conference.
Communicators need to take a note from digital marketers. Using personas can help you go narrow to improve the pitch to placement ratio, get better results and stop wasting time. Presentation for PRSA International 2017.
This is the deck for a PRSA webinar on November 5th. You can access the actual webinar here: http://www.prsa.org/Learning/Archive/FreeWebinars/#.VkJzMWSrTUY
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
7. Understanding behavior
Problem or opportunity
Information search
Choice evaluation
Buying behavior & action
Decision and repeat buy
8. Know Your KPI’s
Highest total buys
Longest relationship
Highest rate of repeat buy
Highest rate of repeat buy in
last 6 or 12 months
Response to traditional
marketing
Response to WOM
Purchases of top $$ products or
services
Who do I love doing business with and why??
12. Tools for learning about customers
Cultivate your email list
Send surveys
Create rewards programs
Google Analytics
Alexa
Track owned media
Use landing pages
Host events
Incentivize influencers
Meet face to face
Ask questions
13. Find the common factors
Advertising is cheaper.
Public relations is easier.
Email and direct marketing has higher ROI.
Content marketing and social media are focused.
You make more money.
14.
Once you know them you can
find more of them
Small, medium and startups pay attention to the message “if we build it” and not so much to the customer
Sometimes that’s because the information isn’t easy to obtain, but more often it’s because people feel they’re small and so they “don’t want to miss any one” in other words, they don’t want to lose buyers when $$ is so critical to gain tracition. The idea of focusing on a narrow customer is frightening. What if there’s a big group you’re msising?
I’m here because I would argue that at this stage of the game knowing your customer is even more improtant. Your resources are smaller, and you aren’t as well known. Cutting through the clutter straight to your target market is even MORE important now
Ask – who has retail? Online? B2B? B2C? Startups? 1-10 employees? 10 or more employees? Anybody here from a big company? What’s your job?
I need to know my customer if I’m going to give this presentation right?
This applies to all of you. If there’s a specific question based on your business, ask away.
Describe owned media – brand journalism, website, social media, content marketing creates a huge glut of information, making even more clutter
If you try to reach everyone, you have to go everywhere and that results in a bland, ineffective message
Worst 20 % of customers if you don’t know make some guesses , you can always choose a few segments and see who comes out the best
Derms across the river
- donations – millennials it was the moms
Will show you how to measure this at the end
Who is the most famous persona of all?
Don’t test your message against yourself or your family
Influencers – 85% of small business comes via word of mouth according to a recent Verizon study. I would argue that the influencers in your genre might not be your best customers. But they ought to be your best friends.
Who is a major influencer for your business? Advertising lori and julia those people malcom gladwell “connectors”
When I started my business I got in with the advertising agencies Mrs. Minnesota
Prior to big data, we used demo and psycho . I would argue that demo don’t even matter anymore
Before you can really know your best customer, you’ve got to understand how they buy. Every single buyer, whether B2C or B2B follows this protocol. You need to understand what your best customer does in each of these situations.
For buying behavior give the form example
Finally decision – car dealers are most active here. Repeat buy is where you see a lot of loyalty programs
Most people try to understand behavior and aaction. (talk about conversions, etc)
Content marketing brings us closer to being a player during the information searhc
But knowing your best customer puts you in the forefront at the problem stage because you understand their mission, their values, etc.
Subaru
Make a list of your customers that you love. Then identify their KPI’s. If you don’t have the exact information. Then guess.
This should be emblazoned on your mind. And you should find a way to collect the information. Put it in a notes thingy on your phone. Have the receptionist put hash tag marks next to a list on the phone. However you do it, you have to have this information. Dermatology Consutlants challenging demographic baby boomers and younger women in their 30’s and 40’s
Put a little plan together and have your assistant do it. Pull information out on a monthly or even a quarterly basis.
Put a little plan together and have your assistant do it. Pull information out on a monthly or even a quarterly basis.
what
.
You won’t be wasting your time or your money. Sometimes the worst result is an event with too many people just standing around.
.
.
How do we measure linked tactics? What would that look like?