Painted picture of CustomerLink

1. Hippie Bus

2. “Painted Picture”
Of CustomerLink
December 31, 2016
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3. A great place to work.

4. With a strong culture
• Shared core values
• A strong desire to win
• Openness
• Integrity
• Family, health and wellness
• Strong communication
• Community
• Respecting and supporting
individual dreams

5. Full of passionate professionals
• Happy employees working with
energetic enthusiasm
• People dressed in business casual
attire, but with a degree of
professionalism (maybe the clothes
they‟d wear on a first date)
• Young, eager professionals who seem
hungry to succeed

6. Our very own dream team…
• We are constantly recruiting
• We only accept “A” players on our
team
• We remove those who aren‟t in
alignment with our goals, values and
mission
• We always try to hire better than
ourselves
• Word-of-mouth and employee referrals
• Comprised of great thinkers and executors
• Unified in vision and dedication
• Does not require or use micro-
management
• Comprised of leaders who behave like
owners
• Supportive of peers and leaves their
personal agendas at the door

7. Who work and win
together…• Happy, purposeful work being
done to satisfy client needs
• People working together to solve
challenges
• Helping clients find success
• Celebrating successes of our
clients and our own
• Fun
• Winning

8. In a great environment.
• Energetic, lively and fresh
• Open and conducive to
teamwork
• Highly efficient and
functional
• Bright, open, airy
atmosphereWarm and
comforting
• A place where people
want to be
• Professional, but casual

9. Employees are fulfilled…
• “These people are like my
family”
• “I can see a long future
for myself at
CustomerLink with plenty
of opportunity for
advancement”
• "The values of the company
mirror my own”
• “I feel so fortunate to work here”
• “Helping small business owners
succeed feels great!”

10. Compensated well...
• Our total compensation and benefits is amongst the best in our
region for similarly sized companies
• We match outstanding performance with outstanding
compensation
• We allow and encourage all employees to share in the profit
success of CustomerLink
• Our base compensation is fair and adjusts with the economy

11. And active in philanthropy.
• We have >50% employee
participation in our
philanthropic efforts
• Our community recognizes
CustomerLink for our
continued commitment and
support
• We support both local and
national causes
• We involve our clients in our
philanthropy efforts

12. With an enhanced structure…
• We generated positive returns for our
first investors
• Our new investors are eager to invest
in additional growth
• We have the right leaders and
contributors in the right roles

13. We grow and thrive…
• We generated $35 million in revenue
and $4.5 million in profit.
• We have grown 25% or more in each
of the past three years
• We have 7,000+ active clients
• We have 150 employees

14. A focused technology team…
• Strive for a realistic balance
between quality, speed of delivery
and scalability
• Believe and act like the security of
our client‟s data is critical
• Buy or build only after an ROI
analysis
• Have minimal defect work
• Maintain highly available systems
• Hold data accuracy as paramount
• Have a readily scalable
infrastructure and code base
• Are right-sized for our company
size, pace and plans

15. A stellar
support team…
• A model for efficiency and
effectiveness
• In perpetual improvement
processes (almost obsessive)
• Continually meeting or
exceeding service level
agreements (SLAs)
• Continually striving for
automation, quality and
scalability
• Providing transparency and
frequent communication to
stakeholders

16. Marketing that stands out…
• Is daring, emotionally impactful and
resonates with our target markets
• Drives a huge amount of inbound
interest
• Is fresh and finds people in creative
venues
• Doesn‟t highlight features
• Is highly efficient in ROI
• Is envied by our competition
• Seems to be everywhere

17. Powerful sales …
• Prospects find it easy to buy
• We focus on the client
• We demonstrate expertise and
integrity
• Buyers are excited about their
decision
• We capture valuable data on
the markets we serve
• We are highly targeted sellers

18. And our products...
• Just plain work better than anyone
else‟s
• Are a mix of cutting edge and tried „n
true
• Are impactful to a broad section of the
market
• Are consistent in UI/UX and are
enjoyable to use
• Are easy to understand, yet powerful
when applied
• Deliver measurable and perceived
value
• Make our customers look great with
their customers
• Each represent something we would
feel comfortable guaranteeing

19. The media will tout our
success.
• “CustomerLink makes profits grow for shops”
• “CustomerLink is the de facto leader in shop
business intelligence and marketing”
• “CustomerLink named best place to work”
• “CustomerLink is finding rapid growth in users”

20. So will our
clients.
• Our clients are mainly independent
businesses
• Some are franchises and some are
corporate
• They are almost all related through
mutual partners and/or affiliates
• They are the type of people we‟d have
as friends even if there was not a
business relationship
• They share our core values and
understand what winning means to
them
• They rate us >50 on NPS Scores

21. And they’ll say…
• “CustomerLink helps my business win.”
• “My business would not be thriving like
it is without CustomerLink”
• “It‟s so easy doing business with
CustomerLink”
• “You make it simple to focus on the
things that matter most and to act of
them”
• “The most valuable tool we have”
• “Your staff are great to work with.
They‟re like an extension of our team.”

22. We exist to help
small business
owners win.
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www.customerlink.com