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Mission & Values
2015
2
Kapost Mission
Why we exist?
Kapost Values
How we operate?
Mission
4
Exists to Serve
3 Stakeholders
Colleagues
Customers Shareholders
5
Customer Mission
• Kapost exists to drive the marketing content success of our
customers which helps them generate more ...
6
• Kapost exists to provide outstanding financial returns for its
shareholders
• We will do this by being a major SaaS ca...
7
Colleague Mission
• Kapost exists to compensate our colleagues for their performance and to drive their
professional and...
8
Mutually Reinforcing
Colleagues
Customers Shareholders
Serving any Stakeholder well enables us
to better serve the other...
Values
10
“PARTi Values”
• P =
• A =
• R =
• T =
• I =
Progress
Attitude
Results
Team
Interaction
While it’s aspirational,
every one of us can hold
each other accountable
to these principles.
“
12
Progress We co-create
the business.
We act decisively.
P
We co-create
the business.
14
• We’ve built a significant business, but the canvas is still
mostly empty
• Our success depends on learning, improveme...
P
We act decisively.
16
While we delegate extensively we must decide quickly and
resolutely. Our process:
• Hear out the involved stakeholders
...
17
Attitude We take our jobs
very seriously.
…but we don’t take
ourselves too
seriously.
A
We take our jobs
very seriously.
19
• Start-ups are very challenging
• Winner-take-all … world-class is imperative
• Must differentiate through dedication
...
…but we don’t take
ourselves too seriously.
A
21
• Kapost is not a life-or-death undertaking
• Thus let’s not grit our teeth
• There are business and personal benefits ...
22
Results We share company
results with everyone.
We evaluate by
results.
R
We share company
results with everyone.
24
• We are result-metric-oriented
• We share company results--financials, fundraising, strategy--
with all because:
• If ...
R
We evaluate by results.
26
• Every colleague deserves a clear measure of success,
preferably a quantitative metric
• Clear expectations enable gre...
27
Team
We outlaw jerks.
We root each
other on!
T
We outlaw jerks.
29
• Lots of us, we’re all different, we’re not all friends
• But there is a threshold of kindness, respect & decency that...
T
We root each other on!
31
• We expect each other to cheer others’ accomplishments, encourage
others through setbacks & give to others who need he...
32
Interaction We give and receive
feedback thoughtfully.
…but we are all
100% ALL-IN!
i
We give and receive
feedback thoughtfully.
34
• Kapost is a learning, innovation machine
•Honest feedback allows data to travel from one node to the next
• Kapost is...
i
…but we are all
100% ALL-IN!
36
• We give feedback … and then we let it go
• Imperfection remains all around us
• Circle of Safety
• Our challenges are...
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Kapost Mission & Values 2015

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Kapost Mission and Values

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Kapost Mission & Values 2015

  1. 1. Mission & Values 2015
  2. 2. 2 Kapost Mission Why we exist? Kapost Values How we operate?
  3. 3. Mission
  4. 4. 4 Exists to Serve 3 Stakeholders Colleagues Customers Shareholders
  5. 5. 5 Customer Mission • Kapost exists to drive the marketing content success of our customers which helps them generate more revenue • We do this by helping them to better Plan, Create, Distribute and Analyze our content • We measure our progress here according to their usage of and satisfaction with Kapost, their renewal & upsell, and ultimately direct ROI impacts
  6. 6. 6 • Kapost exists to provide outstanding financial returns for its shareholders • We will do this by being a major SaaS category winner • We measure our progress here according to SaaS metrics benchmarks Shareholder Mission
  7. 7. 7 Colleague Mission • Kapost exists to compensate our colleagues for their performance and to drive their professional and personal growth • We drive professional growth through planning and executing on Tour of Duty programs • We drive personal growth through providing an experience and culture that supports and challenges our colleagues • We measure our progress through employee retention, internal migration, promotion and satisfaction
  8. 8. 8 Mutually Reinforcing Colleagues Customers Shareholders Serving any Stakeholder well enables us to better serve the others.
  9. 9. Values
  10. 10. 10 “PARTi Values” • P = • A = • R = • T = • I = Progress Attitude Results Team Interaction
  11. 11. While it’s aspirational, every one of us can hold each other accountable to these principles. “
  12. 12. 12 Progress We co-create the business. We act decisively.
  13. 13. P We co-create the business.
  14. 14. 14 • We’ve built a significant business, but the canvas is still mostly empty • Our success depends on learning, improvement, innovation • Some like a defined, consistent job… but Kaposters relish the whitespace, the opportunity to invent and create We Co-Create the Business
  15. 15. P We act decisively.
  16. 16. 16 While we delegate extensively we must decide quickly and resolutely. Our process: • Hear out the involved stakeholders • Do not aspire for consensus • The senior colleague in the process decides • The rest of the company aligns behind the decision and moves forward We Act Decisively
  17. 17. 17 Attitude We take our jobs very seriously. …but we don’t take ourselves too seriously.
  18. 18. A We take our jobs very seriously.
  19. 19. 19 • Start-ups are very challenging • Winner-take-all … world-class is imperative • Must differentiate through dedication • Kaposters relish the opportunity to: • Give all of yourself and discover what you find • Do your life’s best work We Take Our Jobs Very Seriously.
  20. 20. …but we don’t take ourselves too seriously. A
  21. 21. 21 • Kapost is not a life-or-death undertaking • Thus let’s not grit our teeth • There are business and personal benefits to not being too serious • Personal benefits: • Enjoy ourselves, enjoy one another • Business benefits: • Enables humility which is critical to collaboration • Enables us to face our challenges with optimism …but We Don’t Take Ourselves too Seriously
  22. 22. 22 Results We share company results with everyone. We evaluate by results.
  23. 23. R We share company results with everyone.
  24. 24. 24 • We are result-metric-oriented • We share company results--financials, fundraising, strategy-- with all because: • If you’re invested, you should be informed • If you’re informed, you’re better equipped to decide We Share Company Results with Everyone
  25. 25. R We evaluate by results.
  26. 26. 26 • Every colleague deserves a clear measure of success, preferably a quantitative metric • Clear expectations enable great performance • Clear expectations provide responsibility and freedom • We evaluate by results (we don’t babysit) • We don’t evaluate by when and where (e.g. face time, vacation, etc.) We Evaluate by Results
  27. 27. 27 Team We outlaw jerks. We root each other on!
  28. 28. T We outlaw jerks.
  29. 29. 29 • Lots of us, we’re all different, we’re not all friends • But there is a threshold of kindness, respect & decency that we require of all because: • Life is too short • Collaboration--the life blood of the business--needs it • We all can err … apologies repair them We Evaluate by Results
  30. 30. T We root each other on!
  31. 31. 31 • We expect each other to cheer others’ accomplishments, encourage others through setbacks & give to others who need help • Different roles, same goal • A department mate is a good recipient. A colleague from another department is better • When in doubt, high five We Root Each Other On
  32. 32. 32 Interaction We give and receive feedback thoughtfully. …but we are all 100% ALL-IN!
  33. 33. i We give and receive feedback thoughtfully.
  34. 34. 34 • Kapost is a learning, innovation machine •Honest feedback allows data to travel from one node to the next • Kapost is a collaboration machine •We must be honest to work through conflicts • We provide feedback humbly, mindful of the feelings of the recipient • We receive feedback humbly, grateful for the opportunity to improve We Give and Receive Feedback Thoughtfully
  35. 35. i …but we are all 100% ALL-IN!
  36. 36. 36 • We give feedback … and then we let it go • Imperfection remains all around us • Circle of Safety • Our challenges are external, not internal • We chose to work at Kapost • Kapost requires us to be 100% all-in in support of all colleagues & activity • We affirm being all-in every time we walk in the door …but We Are All 100% ALL-IN

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