Movile´s performance is improved by a 70% reduction in latency, from 12 ms to 5 ms using Equinix and AWS Direct Connect.

1. Equinix.com.br
The Customer
Movile is a leading mobile content and commerce platform developer in Latin America. “In
partnership with approximately 70 carriers, the company provides services to over 700 million
customers. Every month, 50 million people access the company’s services in their mobiles,
smartphones and tablets, ranging from games and apps (e.g. iFood, Apontador and PlayKids)
to well-rounded solutions integrating m-Commerce and m-Payment transactions,” said Flavio
Tooru, Movile’s Infrastructure Manager.
Business Challenge
In a thriving mobile content market, one of the key elements of the company’s success lies
in end user experience. Low-latency and high availability are paramount to render the
best experience possible. Another key factor that must be considered to attain consistent
performance is neutral connection. Ensuring services are constantly available and stable –
even during peak service times – is essential for Movile’s business, which grew 80% in the
past 7 years.
Solution and Value Realized
Movile’s and Equinix´s staff designed a solution based on AWS Direct Connect,
establishing a private and secure network connection based on hybrid architecture.
“Such innovative feature provides all local-infrastructure benefits to Movile. Besides
cutting down network costs, the company is able to enhance the end user experience,
since the performance is far superior to Internet-based connections,” said Rodrigo
Guererro, Equinix’s Sales Director in Brazil. Since the project’s kick-off, the company
has trimmed latency down by 70% – from 12 ms to 5 ms. Users now rely on a much
more stable and extremely secure environment, in addition to the enhanced app loading
performance.
Results
Performance enhanced by 70%
compared to Internet and VPN
connections
Latency down from 12 ms to 5 ms
Stable service, enhancing the end user
experience
Lower Internet bandwidth costs
Secure and private access to transfer
and duplicate AWS data to physical
storage solutions
Higher availability, enhancing stability
and safety
EQUINIX CUSTOMER SUCCESS STORY
MOVILE
CONTENT&DIGITALMEDIA
Movile´s performance is improved by a
70% reduction in latency, from 12 ms to
5 ms using Equinix and AWS Direct
Connect.
“Low-latency is a critical factor of our business’ success. The
AWS Direct Connect allowed us to render optimized, secure
and consistent performance to all of our customers”.
Flavio Tooru, Movile’s Infrastructure Manager

2. © 2015 Equinix, Inc. Equinix.com.br
Why Equinix?
Record time deployment
“Our Account Manager at Equinix helped us through the implementation process to ensure
a deployment in record time. The activation process was extremely fast and supported
by Equinix. We also had some help from Amazon,” said Flávio Tooru. Equinix support
is unconditional. Movile was supported by Equinix representatives from commercial,
operations and products departments who addressed issues and made ongoing
improvements throughout the project. The joint effort between Equinix, Movile and AWS
ultimately allowed a fast, secure and efficient delivery.
Growth opportunities
AWS Direct Connect in an Equinix IBX data center provides low-latency connectivity that
allows organizations to securely and efficently process massive amounts of data, both
inside and outside AWS. In addition, the solution provides privileged access to migrate
and replicate AWS data to physical storage solutions or even integrate AWS services to
legacy environments. “In this case, the company also promotes business continuity, disaster
recovery policies and retention strategies,” said Rodrigo Guerrero.
Carrier Neutral Data Center
Connectivity is paramount for any IT environment. That is why Equinix proudly boasts
its title as the most connected neutral data center carrier in Brazil, covering over 100
carriers. Brazilian data centers are connected by redundant fiber rings, and Movile uses this
connection between SP1 and SP2.
About Equinix
Equinix, Inc. (Nasdaq: EQIX)
connects the world’s leading
businesses to their customers,
employees and partners inside the
most interconnected data centers. In
33 markets across five continents,
Equinix is where companies come
together to realize new opportunities
and accelerate their business, IT
and cloud strategies.
Learn more at Equinix.com.br
About Movile
Movile is a Brazilian multinational
company, leading the international
mobile commerce and service
segment with exclusive smartphone
and tablet apps, such as iFood,
PlayKids, MapLink, Apontador,
Rapiddo, and Cinepapaya. The
company operates in the segments
of food delivery, local services, and
children education & entertainment.
With over 700 employees, Movile
is connected to approximately 70
carriers and services more than 700
million customers.
Learn more at movile.com
About AWS
In 2006, Amazon Web Services
(AWS) began offering IT
infrastructure services to
businesses in the form of web
services—now commonly known
as cloud computing. One of the
key benefits of cloud computing is
the opportunity to replace up-front
capital infrastructure expenses
with low variable costs that scale
with your business. With the cloud,
businesses no longer need to plan
for and procure servers and other
IT infrastructure weeks or months in
advance. Instead, they can instantly
spin up hundreds or thousands
of servers in minutes and deliver
results faster.
Learn more at aws.amazon.com
Movile Case-Study (A4) v0615 CS-EN FA Q115
P L AT F O R M
E Q U I N I X
P L AT F O R M
E Q U I N I X™
ENTERPRISE
LEGACY
INFRASTRUCTURE
LAST MILE
CROSS CONNECTION
PUBLIC CLOUD
CARRIERS
TRANSIT, PEERING &
PRIVATE CIRCUITS