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© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
H O N G K O N G
10.18.19
Melco Resorts DigitalTransformation
Journey
Chang Lim
Vice President, Digital Transformation
Melco Resorts and Entertainment
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
MelcoResorts&Entertainment
2004 December
Top 5 Integrated Resorts
operators worldwide
Hong Kong,
Macau, Philippines & Europe
2006 December
Listed on NASDAQ (MLCO)
20,000 employees
globally
Officially formed since
September 2018
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Positive Change In
Process & Employees
DigitalTransformationGoals
Leveraging cutting edge technologies and data science to enhance touchpoint and to improve customer experience.
Accelerate
Business Activities
Shorten
Time-to-market
Lower Cost
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Experience
Gap
Hotel Experience
Current state
Currently the Melco digital products and Hospitality
Products are not connected and are separate to the
larger brand experience.
Non-Resort
Melco digital
products
Hospitality
Products
Connected
Functionality
Hotel Experience
Future state
Melco digital products & Hospitality Products could
complement each other to bring a holistic guest
experience.
Hospitality
Products
Melco digital
products
Howcanwebringaconnected&digitalconsistentguestexperience?
Development Cycle
Conceptualise
Develop concept based on
research and feedback.
Design
Comprises of tasks within
two key disciplines - User
experience & visual design
Usability Testing
Initial designs are created and are
tested to identify visual/interactive
issues that need correcting.
Development
Melsuite & app are developed
based on requirements and
agreed features.
Review & test
Development testing team
detects bugs and fixes the
technical errors for smooth
function of the product.
Launch
Launch to market.
Enhancement
Continuous maintenance to
resolve further issues. Guest
& staff feedback is crucial for
product enhancement.
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Network | Server/App Migration | Operations and more.
DigitalTransformationEnablers
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Metrics-Businessoutcomes
2X Faster
application development cycle
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
KeepGoing…

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Keynote_Melco_MelcoResortsDigitalTransformationJourney

  • 1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. H O N G K O N G 10.18.19 Melco Resorts DigitalTransformation Journey Chang Lim Vice President, Digital Transformation Melco Resorts and Entertainment
  • 2. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. MelcoResorts&Entertainment 2004 December Top 5 Integrated Resorts operators worldwide Hong Kong, Macau, Philippines & Europe 2006 December Listed on NASDAQ (MLCO) 20,000 employees globally Officially formed since September 2018
  • 3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Positive Change In Process & Employees DigitalTransformationGoals Leveraging cutting edge technologies and data science to enhance touchpoint and to improve customer experience. Accelerate Business Activities Shorten Time-to-market Lower Cost
  • 4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Experience Gap Hotel Experience Current state Currently the Melco digital products and Hospitality Products are not connected and are separate to the larger brand experience. Non-Resort Melco digital products Hospitality Products Connected Functionality Hotel Experience Future state Melco digital products & Hospitality Products could complement each other to bring a holistic guest experience. Hospitality Products Melco digital products Howcanwebringaconnected&digitalconsistentguestexperience?
  • 5. Development Cycle Conceptualise Develop concept based on research and feedback. Design Comprises of tasks within two key disciplines - User experience & visual design Usability Testing Initial designs are created and are tested to identify visual/interactive issues that need correcting. Development Melsuite & app are developed based on requirements and agreed features. Review & test Development testing team detects bugs and fixes the technical errors for smooth function of the product. Launch Launch to market. Enhancement Continuous maintenance to resolve further issues. Guest & staff feedback is crucial for product enhancement.
  • 6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Network | Server/App Migration | Operations and more. DigitalTransformationEnablers
  • 7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Metrics-Businessoutcomes 2X Faster application development cycle
  • 8. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. KeepGoing…