my name is anubha bhasin i have done my mcom from kanpur university. i have done my mba from amity univwesity. i want to publish this slide on the basis of bba and mba students.

2.  CRM is concerned with the creation ,
development and enhancement of
individualised , customers, relationships, with
carefully targeted customers and customers
groups resulting maximizing customers life
time value .

3.  The focus of CRM is on creating value for
the customer and the company over a
Longer term
When customers value the customer service
that they recieve goods from the suppliers.

4.  CRM enables organisations to gain
compietive advantage over compietiors.

5. Consulting
servicies
Implementation
servicies
CRM
outsourcing
servicies
Training
servicies
More profit Better service

6.  Customer service
 Information on premium position assistance
filling up forms , registration on lie portals
 Grivence redressal system
 At branch level
 At devision level
 At zonal level
 At central level

7.  M-crm
 Cross selling
 De materialized policies
 One counter payment of claims

8.  Shared or distributed data
 Cost reduction
 Better customer service
 Increased customer satisfraction
 Loyal customers