This Module describe Customer Relationship Management (CRM): Definition, purpose and benefits of CRM, Relationship marketing and CRM, components of CRM
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
• This Module discuss the topic related to Type of CRM, The Strategic Framework for CRM, Strategic CRM, Analytical CRM, Analytical CRM answers these questions, Successful analytical CRM solution, Benefits of Analytical CRM, Case on Analytical CRM, Collaborative CRM, Case on Collaborative CRM, Social CRM, Types of Social Media, Understanding Social CRM, Difference Between Traditional and Social CRM, Benefits of SCRM, Risk Associated with SCRM, Steps towards effective SCRM, Critical Success Factors for SCRM.
Customer relationship management and relationship marketingPROF.JITENDRA PATEL
This Module talk about basic of Customer relationship management and relationship marketing. Major Component, advantages, properties and example of CRM.
Product Marketing is frequently mentioned but not well understood. From Apple where PMMs are basically GMs to Google where they play a supporting role, everyone has a different definition. Having built this function at Skype and Evernote, here's how we approached it.
• This Module discuss the topic related to Type of CRM, The Strategic Framework for CRM, Strategic CRM, Analytical CRM, Analytical CRM answers these questions, Successful analytical CRM solution, Benefits of Analytical CRM, Case on Analytical CRM, Collaborative CRM, Case on Collaborative CRM, Social CRM, Types of Social Media, Understanding Social CRM, Difference Between Traditional and Social CRM, Benefits of SCRM, Risk Associated with SCRM, Steps towards effective SCRM, Critical Success Factors for SCRM.
Customer relationship management and relationship marketingPROF.JITENDRA PATEL
This Module talk about basic of Customer relationship management and relationship marketing. Major Component, advantages, properties and example of CRM.
Product Marketing is frequently mentioned but not well understood. From Apple where PMMs are basically GMs to Google where they play a supporting role, everyone has a different definition. Having built this function at Skype and Evernote, here's how we approached it.
Parth\'s in it\'s endeavour to manage sales effectively with real time communication tools ,developed the crm,which will guide companies towards excellence in customer relationship.
This Module discuss the topic related Understanding Customer Loyalty, Loyalty Status, various switching Reason by the Customer, Firm Response to Customer, Customer Satisfaction with Timeliness of Firm Response to Service Failure, Complaining Customers Statics, Customer Complaint Actions Following, Excellent Recovery to Complaining Customer, Customer Value, Customer Demand Levels, Factors influencing Customer Behavior, Customer Satisfaction Analysis, Relationship between Customer Satisfaction and Loyalty, Advantage of Brand Loyalty, Advantage of Customer loyalty Affecting Brand, Types of Customer Loyalty, Various Loyalty Programs, Linking Profitability with loyalty, Measurement of customer loyalty, Level of customer loyalty, The Satisfaction Profit Chain, Behavioral Loyalty, Attitudinal Loyalty, CRM KPI, The American Customer Satisfaction Index Model, Various Industry Satisfaction Example, Relationship between customer satisfaction and repeat purchase, Measuring Customer Satisfaction, Design and Use of a CSM Program, Benefits of CSM, What else should CSM Measure and Cases on Profitability and Loyalty.
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Website: www.alibaba520.net welcome world friends exchange!tanwenqi
Key customers how to sell (English Ppt 79 pages)
Website: www.alibaba520.net welcome world friends exchange!
EMAIL: 543953380@qq.com DELHI Business PPT, let your sales proposal for a
Arrow Through the Eye
Enterprises in the past built growth & strategies by looking-out at product & services performances; today with the power being with the customer and “experience” being the new differentiator so building Outside-Looking-In strategies has never been so important as it is today
MIT School of Distance Education (MITSDE) is one such institute that understands the current skills gap in the market and strives hard to reduce it. For this purpose, MITSDE brings to you PG Diploma in Marketing Management (PGDM Marketing Management).
Basics of marekting, core concept, marketing nature , scope and objective, ma...PROF.JITENDRA PATEL
This presentation contain Basics of marketing, core concept, marketing, nature , scope and objective, marketing orientation and recent trends in marketing
Coping and Leading the Change Rapid and breathtaking technology advances are forcing radical changes in how IT delivers serviced, the Service Desk supports these services and the business utilizes these services. "If you don't like change, you'll like irrelevance even less" stated four-star US General (Ret.) Eric Shineski reflecting on the consequences of not embracing change. This session explores the impact of rapidly changing technology and business trends on the Service Desk strategy, structure, services, processes, tools and most importantly – the Service Desk professionals. In coping with this accelerated change, Service Desk leaders must take action now. McGarahan will share lessons learned from Service Desks who are incorporating practices in supporting mobility, social knowledge, multi-generational and cultural customers, virtual and cloud computing and the change in service level expectations. Please join Peter McGarahan he relates insights into:
• The urgent and undeniable need for Service Desk leaders to assess their current strategy, structure, services and skills against the current realities of business and technology advances.
• Recent game-changing developments, including virtual and cloud computing (hosted services and software solutions) mobile computing, strategic sourcing, and remote / virtual workers.
• The resulting impact in designing services with the customer top-of-mind, delivering resolution closest to the customer and knowledge at the ‘speed of conversation’ by integrating best practices with the tools, people, and existing processes.
The Economic Value of Customer Success for Enterprise SaaS CompaniesGainsight
Guest presenter Kate Leggett, Principal Analyst from Forrester Research, shares The Economic Value of Customer Success. In this presentation she goes into the real economic and monetary impact that having a Customer Success focus brings to a Subscription business like Enterprise SaaS.
In fact, the most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
What are the components of an excellent sales enablement process that evolves the sales function into a much larger contributor to the strategic growth of an organization? This presentation will answer this effectively.
Introduction to electronics customer relationship management (e crm)PROF.JITENDRA PATEL
This Module Introduce Electronics Customer Relationship Management (e-CRM) and discuss topic such as eCRM Definition, eCRM Features, Benefits of eCRM, Customer based application of eCRM, Sales Based application of eCRM and Various eCRM based components.
3. This module discusses the various governmental Institutional Support provided to nurture entrepreneurship in India especially Small scale and cottage industry in villages. , Type of Support provided by governmental agencies, Directorate of Industries, Industrial Development Corporation, State Financial Corporations, State Small industries Development Corporation(SSIDC), Khadi and Village Industries Commission (KVIC),National Small Industries Corporation (NSIC) and Small Industries Development Bank Of India(SIDBI).
2. This module discuss the Entrepreneurship Definition, Basic of Entrepreneurship, Entrepreneur As Organizer and Innovator, The Myth about Entrepreneurship, Functions of Entrepreneur, Types of Entrepreneur, Evolution of Entrepreneurship, Entrepreneurial Revolution, Characteristics of Entrepreneur, Entrepreneur Vs Manager, Corporate Entrepreneur, Entrepreneur Vs Intrapreneur, Entrepreneurial Decision process, Role of Entrepreneurship in Economic Development, Ethics and Social responsibility of Entrepreneurs, Opportunities for Entrepreneurs in India and Woman as Entrepreneur.
This Module discuss the topic related to Understanding CRM, Need for CRM, CRM Objectives, Goals of CRM, How CRM helps Business, Essentials for CRM strategies, Acquisition Strategies, Referrals Programs, Retention Strategies, Why should you care about existing customers, Welcoming the Customers, Customer Responsiveness for CRM initiative, How to be Responsive to Customer, Customer Recognition, and Personalization and various Cases on Retention Strategies and Personalization.
This module discuss Service Operations Management Selected Issues, New Service Development, Service Blueprint, Dimension of Service Quality, Managing Service Experiences, Front-office/Back-office Coordination, Analyzing Process, Service Quality, Gaps in Service Quality, Developing a Culture of Service Quality, Service Recovery, Yield Management, Waiting Time Management, Service Encounter, Service Marketing Triangle, Way to use Service Marketing Triangle, Internal Marketing, External Marketing and Interactive Marketing.
This module discuss about Strategic Control, Strategic Control Process, Different Controlling Techniques, Operational Control-Budgeting, Scheduling, Key Success Factors, Benchmarking and Essentials of Effective Control System.
This Module Describe the Competition and Marketing View of Competition. It discuss about Generic Strategy, Common Requirement for Generic Strategies, Grand Strategy, Type of Grand Strategy, Growth Strategy, Concentration Strategies, Integration Strategy, Diversification Strategy, Mergers and Acquisition, Joint Ventures, Stability Strategy, Retrenchment and Portfolio Restructuring .
This Module describe in detail about Rural Marketing Overview, Rural Share in Stocks of Consumer Demand, Evolution of Rural Marketing, Rural Consumer Profile, Myth of Rural Marketing, Rural Market Attraction, Challenges and Constraint of Rural Marketing, 4 A’s of Rural Marketing, Buying Model for Rural Customer, Factor Affecting Rural Buying Behavior, Socio Cultural Factors, Technological Factors, Economical Factors, Political Factors, Buyer Characteristics such as Age and lifestyle, Occupation, Economic situation, Personality and Self Concept, Psychological factors, Degree of Buyer Involvement and Duplicate and look alike Product in rural marketing.
This module discuss in detail Business Environment Definition, Strategically Important Components, Components of External Environment, Political Environment, Economical Environment, Socio Cultural Environment, Technological Environment, Natural Environment, Legal Environment, Demographical Environment, Industry’s Dominant Economic Features, Competitive Analysis, Porter 5 Force Model, Sixth Force of Porter 5 Force Model, Strategic Group, Strategic Group Analysis, Analysis of Company’s Resources, Capability and Competitive Position, SWOT Analysis, TOWS Analysis, Internal Analysis Definition, Steps in Internal Analysis, Resource Audit, Value Chain Analysis, Building Core Competency, BCG Matrix and Approaches to Internal Analysis.
This Module talks and discuss about Consumer Market, Consumer buying and Industrial Buying, Types of consumers, Buyer behavior, Factor Influencing on buying behavior, Environmental Influence on buying process,Customer loyalty and Customer delight.
This Module cover Purpose of Sales Promotion, Sales Promotion Techniques, Personal selling, definition and features, Objective of personal selling, Features of salesmanship, AIDAS Formula, Qualities of good Salesman.
This module discuss the issue related to Strategic Formulation like Vision, Mission, policies ,objectives, goal , balance score card and strategic Intent
This Module explains Advertisement Definition, Concept, Features, Objective of Advertising, Purpose, Importance, Characteristics, Advertising Functions, Advertising and Marketing Management, Classification of Advertisement, Creation of Ads and Advertisement Industry in India.
This Module covers Definition,Relevance , Characteristics , Level, Approach of Strategic Management along with Strategic Management Model, Strategist and Pitfall in Strategic Management
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
This Presentation discuss the third element of Marketing Mix i.e. Place it addresses Type of Marketing Channels, Alternative Marketing Channels, Hybrid Marketing Channel, Primary Goods Channels and Channel Selection Strategy.
This Presentation discuss about Second Element of Marketing Mix i.e. Pricing. The module covers topic like Pricing Concepts, Pricing Definition, Role of Pricing Mix, Pricing Objectives, Pricing Methods, Importance of Pricing in Marketing and Factors Influencing/Affecting Pricing Decisions.
This presentation covers topic like Information Definition
Meaning of Information System
2.1 Component of Information System
2.2 Functional elements of Information System
2.3 Types of Information System
2.4 Application of Information System
2.5 Recognizing Information System
3. Information System and Society
3.1Information Society
3.2 Types of Information Society
4. Information System and Organization
4.1 ERP Information System in Organization
4.2Information System for a Business Organization.
5. Constraint and Limitation of Information System
This presentation discusses and explains various function of Management. The topics covered are Planning Definition, Steps in Planning Function, Characteristics of Planning, and Types of Plans. Organising, Concept or Nature of Organizing, Formal and Informal Organization, Advantages of Formal Organisation, Disadvantages of Formal Organisation, Features of informal Organisation, Advantages of Informal Organisation, Disadvantages of Informal organisation. Staffing and Factors Affecting Staffing. Directing, Characteristics of Directing, Principles of Directing. Motivation, Motivation Process, Benefits of Motivation, Importance of Motivation, Types of Motivation. Leadership, Types of leaders, leadership theory. Controlling, Process of Controlling and Techniques of Controlling.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
4. Customer Relationship Management (CRM) can
streamline and automate your business processes.
2/28/2020 4Jitendra Patel, Assistant Professor, PIMR
5. CRM = Customer Relationship Management
A CRM system is a business tool that allows you to
manage all your customers, partners and prospects
information all in one place.
For example, it helps:
•sales teams close deals faster
•marketing manage campaigns and track lead generation
•service call centres reduce the time to resolve customer
complaints
2/28/2020 5Jitendra Patel, Assistant Professor, PIMR
6. To successfully undertake CRM initiatives it is essential
to :
• Clearly define the management objective & strategy
• Evolve the right process around it
• Identify the right software solution for implementation
• Understand the hidden costs and hurdles
• Back it up with good training and support
•While selecting the software solution for your
implementation, ensure that It can manage both your
data and process
• It is easy to implement and roll out
• It is simple to use
• You understand the total cost of ownership
• You evaluate the risk exposure2/28/2020 6Jitendra Patel, Assistant Professor, PIMR
7. Advantages Of CRM
Using CRM, a business can:
• Provide better customer service
• Increase customer revenues
• Discover new customers
• Cross sell/Up Sell products more effectively
• Help sales staff close deals faster
• Make call centers more efficient
• Simplify marketing and sales processes
2/28/2020 7Jitendra Patel, Assistant Professor, PIMR
8. • Relationship marketing has the aim to
building mutually satisfying long term
relationship with key parties in order to
earn and retain their business.
• Relationship marketing builds strong
economic, technical and social ties among
the parties
• -KOTLER
2/28/2020 8Jitendra Patel, Assistant Professor, PIMR
9. Customer loyality and satisfaction
• Highly satisfied customer are ;
• Less price sensitive
• More likely to talk favourably about product
• More likely to refer products to others
• Remain loyal for long
2/28/2020 9Jitendra Patel, Assistant Professor, PIMR
11. • Basic Marketing – The salesperson sells to the
final customers. This is also known as direct
sales.
• Reactive Marketing – The sales person sells the
product and encourages the customer to call for
any comments or enquiries.
2/28/2020 11Jitendra Patel, Assistant Professor, PIMR
12. • Accountable Marketing – The sales person calls
the customers to ensure whether the product is
working as per satisfaction and if there is any
problem in the product. Furthermore he also
asks the customer for any suggestions / feedback
to improve the service / product. Thus he is
taking responsibility for the sale.
2/28/2020 12Jitendra Patel, Assistant Professor, PIMR
13. • Proactive marketing – The company works
continuously with its large customers to help
improve performance. This is especially seen in
financial companies wherein the movement in
the financial market induces the company to
make changes regularly. However at the same
time, these financial companies have to take care
of their customers as well. Thus they take regular
feedback from their large customers thereby
developing their products accordingly.
2/28/2020 13Jitendra Patel, Assistant Professor, PIMR
14. • Partnership Marketing – The company works
continuously with its large customers to improve
its performance.
2/28/2020 14Jitendra Patel, Assistant Professor, PIMR
15. 10 Critical players in rm
1. Supplier
2. Distributors
3. End users
4. Employees
5. Financial firms
6. Government
7. Media
8. Allies
9. Competitors
10. General public
2/28/2020 15Jitendra Patel, Assistant Professor, PIMR
16. Relationship Marketing and the 4Ps
Product
• More products are customized to the customers’
preferences.
• New products are developed and designed
cooperatively with suppliers and distributors.
2/28/2020 16Jitendra Patel, Assistant Professor, PIMR
17. Price
• The company will set a price based on the
relationship with the customer and the bundle of
features and services ordered by the customer.
• In business-to-business marketing, there is more
negotiation because products are often designed
for each customer.
2/28/2020 17Jitendra Patel, Assistant Professor, PIMR
18. Distribution (Place)
• RM favours more direct marketing to the
customer, thus reducing the role of middlemen.
• RM favours offering alternatives to customers to
choose the way they want to order, pay for,
receive, install, and even repair the product.
2/28/2020 18Jitendra Patel, Assistant Professor, PIMR
19. Communication (Promotion)
• RM favours more individual communication and
dialogue with customers.
• RM favours more integrated marketing
communications to deliver the same promise and
image to the customer.
• RM sets up extranets with large customers to
facilitate information exchange, joint planning,
ordering, and payments.
2/28/2020 19Jitendra Patel, Assistant Professor, PIMR
20. Properties of relationship marketing
• Collaboration
• Commitment, Dependency
• Trust, risk and uncertainty
• Power
• Longevity
• Frequency, regularity and intensity
• Closeness and remoteness
2/28/2020 20Jitendra Patel, Assistant Professor, PIMR
21. Ikea – The Swedish furniture maker has a worldwide base of
intensely loyal customers. When the company changed the
font in their ubiquitous catalog, Ikea lovers took to the
Internet to air their complaints. Rather than alienate their
customers for a trivial reason, Ikea changed the font back in
the next catalog.
American Airlines – The airline maintains a comprehensive
frequent flyer program that rewards customer loyalty with
the promise of free flights, upgrades, and discounts.
Dell – Dell computers created a special online store for high
volume corporate customers. By tailoring the ordering
process to the specific customer's needs, Dell was able to
expedite many of the hassles corporate technology buyers
face. Providing a higher level of service leads to increased
loyalty.
Examples
2/28/2020 21Jitendra Patel, Assistant Professor, PIMR
23. • Classification of CRM programs
– Loyalty program
– Prospecting
– Save or win back
– Cross-sell/up-sell
• eCRM: Customer relationship management
conducted electronically
2/28/2020 23Jitendra Patel, Assistant Professor, PIMR
24. Components of CRM
• Customer and Product
centric services
• Differential Marketing
– Mass marketing
– Focused marketing
– One-to-one marketing
• Customers are not born
equal
Sales
Managment
Database
Marketing
Marketing
Management
Service
Managemen
t
Customer
Managemen
t
2/28/2020 24Jitendra Patel, Assistant Professor, PIMR
31. References
1. Boone and Kurtz , Contemporary Marketing, 16th edition,
Cengage Learning, 2014
2. Philip Kotler and Gary Armstrong “Principles of
Marketing”, New Delhi, Prentice Hall of India, 15th Edition, 2013.
3. Philip Kotler, Kelvin Lane, Keller, Abraham Koshi, Mitihlesh Jha,
Principles of Marketing Management, South Asian Perspective,
Pearson Education, 14th Edition 2011.
4. Preact CRM, “The Insider Guide to Success with CRM”, Microsoft
Partners.
5. Sales Force, “Deciding which crm solution is right for you Part of
the Crm success series”, Sales Force Sales Cloud.
6. Tech Target, Battle of CRM Tools, Search CRM, PRO+Content.
2/28/2020 31Jitendra Patel, Assistant Professor, PIMR