Customer Relation

Customer Relation
BAB II TINJAUAN PUSTAKAA. Public Relations 1. Pengertian dan Konsep Dasar Public
Relations Istilah public relations sering diartikan menjadi "hubungan masyarakat (humas)".
Sebenarnya pengguna istilah hubungan masyarakat tidak tepat. Arti kata "public" dalam public
relations berbeda dengan kata "masyarakat" dalam hubungan masyarakat. Isitilah masyarakat terlalu
luas, sedangkan public (publik) hanyalah bagian dari masyarakat yang luas itu. Publik merupakan
sekumpulan orang atau kelompok dalam masyarakat yang memiliki kepentingan atau perhatian yang
sama terhadap sesuatu hal. Jadi publik bercirikan: a. Mempunyai kepentingan atau perhatian yang
sama terhadap suatu isu atau objek tertentu. Kepentingan dan atau ... Show more content on
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Menciptakan komunikasi dua arah secara timbale balik dengan menyebarkan informasi dari
perusahaan kepada publik dan menayalurkan opini publik kepada perusahaan. 3. Melayani publik
dan memberikan informasi kepada pimpinan perusahaan mengenai kepentingan umum. 4. Membina
hubungan secara harmonis antara perusahaan dan publik, baik internal maupun eksternal. 3. Tujuan
Public Relations Tujuan merupakan sesuatu yang ingin dicapai, dituju, atau diraih. Tujuan
merupakan sesuatu yang mengarahkan kegiatan PR, sehingga tidak melenceng atau salah sasaran.
Karena PR adalah fungsi manajemen dalam melaksanakan kegiatan komunikasi, maka pada
dasarnya tujuan PR adalah tujuan–tujuan komunikasi. Seperti yang diungkapkan Rachmat
Kriyantono dalam bukunya "Public Relations Writing", maka tujuan–tujuan PR adalah sebagai
berikut : 1) Menciptakan pemahaman antara perusahaan dengan publiknya Tujuan PR adalah
berupaya menciptakan saling pengertian antara perusahaan dengan publiknya. Melalui kegiatan
komunikasi diharapkan terjadi kondisi kecukupan informasi (well informed) antara perusahaan
dengan publiknya. Kecukupan informasi ini merupakan dasar untuk mencegah kesalahan persepsi.
2) Membangun Citra Korporat (Corporate Image) Citra adalah gambaran persepsi publik tentang
perusahaan menyangkut pelayanannya, kualitas produk, budaya perusahaan, perilaku
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Strengths And Weaknesses Of Data Model
¬¬¬¬¬¬¬¬¬¬¬¬¬¬
1. Describe and compare 3 data models outlining their strengths and weaknesses with each other.
Connolly and Begg (2009) defines a data model as "an integrated collection of concepts for
describing and manipulating data, relations between data, and constraints on the data in an
organization." Simply, a data model is a representation of how the different types of data interact.
They can be categorized into three main broad aspects, which are object based, record based and
physical data model. The object based model include the Entity– Relationship, Semantic, Functional
and Object Oriented Model. The record based comprise of Relational Data Model, Network Model
and the Hierarchical Model. The physical data model "describe how data is stored in the computer,
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Similar to the network data model, "data is represented as collections of records and relationships
are represented by sets." This model only permits a node to have one parent, this makes it efficient
for searching if all desired access paths follow the parent–child linkages. This makes one–to–many
relationships well represented within the hierarchical model. The main difference between the
network data model and the hierarchical data model, is that in the network model a child could have
a many to many relationship with its parent entity. Similarly, just like the network data model, the
hierarchical data model is simple and easy to design.
The main limitation of record based data models like the network and hierarchical is "they do not
provide adequate facilities for explicitly specifying constraints on the data" (Connolly 2009).
Another limitation of the network and hierarchical model is that they require "the user to have
knowledge of the physical database being accessed, whereas the relational data model provides a
substantial amount of data independence." (Connolly

Customer Behavior Relations And Smartphone Essay
Customer Behavior in Relations to Smartphone
Connie Grimes
Liberty University Customer Behavior in Relations to Smartphone
Smartphone is the trending portable phone with improved mode of operation in the market.
Smartphones have features such as cameras, video app, song app, document storage, and recording
events. There are different types of smartphones that have succeeded by the OLED technology. This
technology entered the market in 2013 by the Samsung group. The improvement continued in 2014
with the incorporation of Quad HD screens technology and WI–FI network. Nonetheless, Android
and I–phone technologies have also been introduced making smartphones to be better option for
customers.
Smartphones have become part of life for many people across the world. Khan, Abid, Muntaha, and
Jamal (2016) assert that in a country where 90% owns phones, approximately 64% have
smartphones. The majority of the Smartphone owners are people who range between 18–29 years
compared to people between 30–49 years old then 50–64 in descending order (Khan et al., 2016).
The few percentage of the older group who has Smartphones finds it difficult to use and maintain.
This is because of the multiple app available on them. The movable device is liked by the young age
people, because they use it for learning, listening to music, and share files. On education level,
approximately 87% of people who have gone to high school and above are likely to have
Smartphones (Kang, Hur, & Son, 2014). The

Grocery Store Database
Introduction
Florida Food Mart is a medium size grocery store located in Tampa, Florida. The store and
management offices are housed in a 20,000 square foot facility on the North West side of Tampa.
There are approximately 45 employees consisting of 20 Cashiers, 10 Stock Clerks, 8 Bagging
Associates, 3 Shipping and Receiving Clerks, 3 Store Managers, 1 Technician, 2 Purchasing Agents,
1 Accountant, 1 Marketing Director, 1 Vice President, and 1 President. The Database Team has been
assigned the task of upgrading Florida Food Mart's outdated inventory processing system by
designing and implementing a state of the art relational database management system utilizing MS
Access integrated with Florida Food Marts present point–of–sale (POS) ... Show more content on
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This system will facilitate increases in productivity that will result in a substantial improvement to
the company's bottom line.
Business Rules
The Database Team has established some business rules as it pertains to the grocery inventory
system. The following list is a comprehensive list of the rules:
· An employee can only be attached to one department
· A purchase order (PO) must be authorized by a designated employee
· A vendor can have an account, even though they may not have supplied the company in some time
· PO may only have one shipping method
· A PO can only have one invoice or shipping/receiving ticket
· A

Data Analysis : Data Cleansing
Abstract
Data cleansing is an issue with very critical importance in data mining. It helps in preserving the
quality of data used for data mining. An important sub task of data cleansing is duplicate detection.
Duplication occurs when some real world object has multiple representations in data source. A lots
of work has been done in duplicate detection in structured data such as relational database. But it is
just a recently that the focus has been given on duplicate detection in hierarchical and semi
structured data such as XML. In this paper we provide an overview of different approaches used for
duplicate detection in XML.
Keywords: Data cleansing, duplicate detection, XML, data mining, hierarchical data
1. Introduction
Data mining has become an important process in many business applications and decisions. So to
preserve the quality of data on which data mining is performed becomes essential. Data cleansing
therefore becomes a task of critical importance for the effective as well as efficient data mining.
Duplicate detection is a sub task of data cleansing. Duplicates are the multiple representations of
same real world object in data sources. Duplicates may occur due to various reasons such as
typographical errors or due to inconsistent representations of same real world object. This problem
of duplicate detection has been studied comprehensively for structured data such as relational
databases and lots of work has been done on the same. But this work cannot be applied

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Description Of A Database Management System
Chris Velasquez
MGMT 329
Final Research Paper to Pass
A database is an organized collection of data. It is the collection of tables, queries, reports, viewings,
and other objects. The data are typically organized to model aspects of reality in a way that supports
processes requiring information, such as modelling the structure of a major business such as
Walmart, and all of its data including things like their inventory, customers, and their employees. A
database management system is a computer software application that interacts with the user, other
applications, and the database itself to capture and analyze data. A general purpose database
management system is designed to allow the definition, creation, querying, update, and
administration of databases.The Database uses terms that are key for anyone to sift through the
collection of data that any company or business collects. terminology consists of keywords that will
help users select desired pieces of data. The primary key is a special relational database table
column of a collection of columns appointed to individually identify all table records. The primary
key's main features include: it cannot contain a unique value for each row of data, and it cannot
contain null values. The primary key is either an existing table column or a column that is explicitly
initiated by the database according to a defined sequence. The foreign key is a column or group of
columns in a relational database table that implements

Customer Relation Analysis : My Sales Visit
Customer Relation Analysis
During my sales visit, I met with Garret Johns who is a Salesman and an Integrated Solutions
Consultant for PK Equipment in Enid, Oklahoma. As soon as I arrived, we went straight to work. I
stepped out of the truck and he asks me to follow him to the storage yard across the street, I met his
coworkers who were trying to hook up a Parker Seed Chariot. The trailer hitch didn't want to go on
the ball and get hooked up in the right way. I knew this task was right up my alley, as at the Grace
Livestock trailers haven't functioned properly in decades. I hadn't yet made my first impression so I
decided to offer my help and got the trailer hooked up for that salesperson to go on the way to make
his sale. At that point, ... Show more content on Helpwriting.net ...
This was the part when we started building a relationship as we drove through the John Deere
Dealership joking about Dr. Anderson's class and what happened when he was a student in there,
how they watched Hitch and that he never can watch that movie in the same way without connecting
the dots that Dr. Anderson pointed out.
We looked at the tractors, disks, chisels, and all of the other equipment in the lot as he began his
sales process. He told me that if I were a farmer that came in and knew exactly what I wanted, he
would drive me right up to it and sell it to me on the spot. "But lets say that you are a farmer that
wants to buy something that will get your job done and you ask him to find it for you." That being
said, we went through the process of getting me a sprayer for my property to put chemicals down.
He asked how many acres we had and I replied with the answer of 4,000. He said that he would
suggest a bigger sprayer because of the amount of land that I had. In this stage of the sales process
he is uncovering my needs of what I am going to need. As I was with him, it didn't feel like he was
going though the eight steps but as I look back, he was going right down the list with the first four
steps of the selling process. He had already prioritized me as an important client when he took me
around in his truck to get me out of the wind. He also developed a selling strategy and uncovered

Doctor
Assignment: CS Making Business Decisions II
You understand that database technology can dramatically improve your ability to analyze
information, compared to spreadsheet technology, and assist you in developing your strategic plans
for the cafe. To help you familiarize yourself with databases and their associated business value you
need to create a report detailing the basics of databases and why they are better for running a
business than spreadsheet applications. Be sure to provide a detailed explanation of relational
databases along with their associated business advantages.
PROJECT FOCUS:
Once you understand the benefits associated with a relational database you decide to build a small
database to help you track and analyze ... Show more content on Helpwriting.net ...
Be sure to provide a detailed explanation of relational databases along with their associated business
advantages.
PROJECT FOCUS:
Once you understand the benefits associated with a relational database you decide to build a small
database to help you track and analyze customer orders and sales information.
Identify the different types of entities, attributes, keys and relationships you will want to consider
when designing the database.
For this assignment, you will NOT create a database. You will list the type of data you want to
collect, group it accordingly, break it into field and determine attributes. Think about how the
different pieces of data relate to one another and what purpose they serve. You may use Excel,
Word, or Visio for this assignment.
Assignment: CS Making Business Decisions II
You understand that database technology can dramatically improve your ability to analyze
information, compared to spreadsheet technology, and assist you in developing your strategic plans
for the cafe. To help you familiarize yourself with databases and their associated business value you
need to create a report detailing the basics of databases and why they are better for running a
business than spreadsheet applications. Be sure to provide a detailed explanation of relational
databases along with their associated business advantages.
PROJECT

Relational Database Of An Ecommerce Website
Kehinde Akinola Department of Computer Science The University of Texas at El Paso El Paso,
Texas, U.S.A. kaakinola@utep.miners.edu Z Specifications derived from the Constraints in a
Relational Database of an ecommerce website?
Abstract– The project is simply derivation of Z specifications form the constraints in a relational
database of an ecommerce website.
An ecommerce website is developed from scratch using modern technology WordPress and
Bootstrap. I developed the website as well as relational database where the products to be displayed
on the website are stored.
I used my computer system as both the client and the server for the proper functioning of the
website. I installed Wampserver on my computer system and placed WordPress on the wampserver
for the proper functioning of the website.
The website is an ecommerce website and has few webpages developed and database where the
contents to be displayed are stored.
These are the databases whose contents will be fetched and displayed on the screen when accessed
by the user or client.
The constraints in the relational database of the website, is transformed as constraints to the of z
specification language.
.
Keywords– formal method, relational database, ecommerce website.
I. AIMS AND MOTIVATIONS
There are several millions of websites available today. It has become so common that there is hardly
a daily work without accessing the internet. There are also several ecommerce websites available.
The most common ones are

A Short Note On Customer Relation Management ( Crm )...
Literature Review on How SalesForce can help in Decision Making
While Customer Relation Management (CRM) investments and initiatives are going high in number,
challenges pertaining to effective measures too have been raised . As a marketing information
system, it contributes in the improvement of market and customer knowledge. The aim of this
research is to observe to what extent Salesforce knowledge can help customers in their decision
making.
Key words: CRM usage and benefits – sales force performance – customer decision making
In the recent past, CRM propaganda stand as an important concern in companies tactics in order to
face markets with better competition. The Reports for forester's research about CRM's progress for
2011 shows a ... Show more content on Helpwriting.net ...
There is necessity of aligning three critical levers to build a successful CRM: insight into customer
decision–making, information about customers, and information–processing capability. The sales
people pull up the customer data base in having the data about customer profile to adjust behavior
and offer before and during the sales call. Novel technical capabilities facilitate the adaptation of
sales presentations structure and content according to customers. Technology capacities allow the
adaptation of sales presentations structure and content according to customers. Also the way we use
CRM creates an impact on the information is delivered to customers in timely, accurate and adapted
manner.
We identify two critical components in the customer decision process: decision making assistance
and empathy. Keeping in mind the decision making assistance, the main concern for customers
remains reduction to ensure decision quality in risk monitoring. Customer uncertainty may be
related to different factors: the amount of information available, decision consequences forecast and
trust in decisions (Achrol and Stern 1988). The increase of salesperson knowledge (informing the
customer), personal attributes (proposed alternatives) and behaviors (customized information and
assistance in problem solving) through CRM is likely to guide customer in the decision

FSIBL Case Study
Intranet:
1. FSIBL uses intranet to make a communication in between its staffs.
2. Through intranet the managerial activities of FSIBL are done.
3. To become united and achieving FSIBL goal intranet is very important to them.
4. To provide a better service to its customer, FSIBL maintains a good intranet which is time
efficiency and less costly.
5. Because of intranet, FSIBL become more secure.
Extranet
1. FSIBL needs extranet share the information with its different stake holder.
2. Extranet help FSIBL to keep their assets safe and secure.
3. It helps in the effortless management.
4. It create professional look of FSIBL and its branding.
5. Extranet reduce the cost and time of FSIBL.
3.2 Reasons where FSIBL does not need to use web technologies in information system
 ... Show more content on Helpwriting.net ...
Because–
 web technologies help in time efficiency
 reduce cost of FSIBL
 It develops the image of FSIBL.
 The communication can be smooth and well designed.
 Help in maintain and sustain customer as well as developing with new customer.
 Building good customer relationship.
 Help in getting a news more accurately and within less possible of time.
 Reduce internal conflict in the work place.
 Help to protect and decries corruption in between the organization.
 Because of web technologies, FSIBL becomes more secure.
 In any emergency, FSIBL can handle it very smartly with the help of web technologies.
 Help to keep contract with other branches of FSIBL.
 It also helps to develop the relation with government as well as all other stake folder.
 It help customer through online banking any payment of a bill of its customer.
 Help to have mobile banking.
 For using web technologies, FSIBL does not need to keep its entire paper document in the bank

space which occupied a huge space like the traditional banking system.
 Now FSIBL needs less security guard for having web

Relational Database Management Systems ( Rdbms )
Introduction
Nowadays, data is being generated by multiple sources around us at an alarming rate, be it sensors,
in the form of social media communications or mobile devices. It has become an important part of
an organization, Such data is called big data and the insights from big data can help examine trends,
understand customer preferences and help the organizations take better decisions which results in
better customer service and effective marketing.
Relational Database Management Systems (RDBMS) provides an efficient way for storage and
processing of data but have limitations when it comes to handling Big Data.
Apache Hadoop is an open source framework and its helps in the distributed processing of
Big Data. Hadoop works on a distributed model, has a built in fault tolerance and handles scalability
very efficiently. It is able to process data of size petabytes with help of its Map
Reduce Programming model and Hadoop distributed File System.
RDMBS even with parallelizing capabilities and sharding the databases do not scale well for large
data sets and are also not cost effective. It is challenging for RDBMS to handle the data size which
has increased to petabytes and exabytes. The content from social media, text, video, audio, etc is in
semi–structured or unstructured format which cannot be handled by RDBMS. Also, big data grows
at a very rapid rate, as an example online retailers maintain records of all the customer interactions
in the form of what

Database Trends That Will Take The Spotlight This Year
Five Database Trends That Will Take the Spotlight This Year
There's no getting around the fact that we are in the data age. Data is coming at us from all
directions, and in all sorts of shapes and sizes. As technology leaders, we're tasked with answering
complex questions like: How are we going to process all this information? How can we make it
more accessible? And how will we benefit from it?
To further complicate things, new technologies and trends are coming out of the woodwork
everyday. Hundreds of incumbents and startups alike are adding new features, building on top of
emerging open source projects, and claiming to be the next big thing. Within the Hadoop ecosystem,
there are (at least) eleven open source projects alone. And making sense of it all is the last thing you
want spend your spare time on.
To help bring some clarity and peace of mind, we've compiled a list of data trends and movements
that you can expect to see in 2015, and withstand for the long term.
Here are the five database trends that will take the spotlight this year:
In–Memory Computing Becomes Widespread
Dropping prices, undisputed performance, and untapped business value will drive the widespread
adoption of in–memory computing.
Microsoft recently announced it's G–series for cloud instances that go up to 32 cores and 448 GiB of
RAM at a cost of $8.69 per hour. As of right now, Amazon's R3 comparable instance is $2.80 per
hour for 244 GiB of memory with 32 CPU cores, and Google's high

Qkeitt1 Customer Relations Assignment
Quinn Keitt
Qkeitt1@gmail.com 267–408–2845 Kissimmee, FL 34743
Adaptive individual with a positive, outgoing attitude who excels in providing exceptional client
interactions. Driven to communicate well and establish strong rapport in the field of [enter job–
specific field here], working effectively with a diverse group of people and departments to build and
leverage robust relationships. Technically sophisticated and highly skilled with a vast experience in
customer relations. Areas of Expertise include:
♣ Collaborative Team Member
♣ Superior Written Communication
♣ Issue Resolution
♣ Strong Work Ethic
♣ Relationship Building
♣ Attention to Detail
♣ Culturally Sensitive and Adaptive
♣ Customer Service
♣ Active

Evaluation Of A Customer Relation Assignment : Observation...
This paper discusses the results from a customer relation assignment which was designed to create
knowledge through observation of three different healthcare service organizations. This technique
provided ample amounts of information on how different healthcare facilities handled costumer
relations. The paper is written in a first person experience and covers the following information such
as type of the organization and services provided at each of them. Then the paper will continue to
explain the process required to obtain information and the willingness to offer information from the
organizations. Further the paper will divulge my feelings regarding customer service at each facility
and what changes I would have made in order to make ... Show more content on Helpwriting.net ...
The process that I followed to obtain information was through the phone and on–site observation. I
first called the office and addressed myself as a student nurse at Davenport University and a patient
of this office as well. I informed the receptionist that I would like to visit the office and observe the
customer relations and then write a paper based on my experience. The receptionist was really
polite, helpful and she transferred me over to the manager of the office. At first the manager was a
little bit hesitant about having me visiting the office due to the HIPPA violation and security of their
patient information. However, she was willing to help after I showed here the syllabus for my
assignment and explained that I will not interfere with the patient data in the electronic charts.
During my observation at the office all the employees' demonstrated complete professionalism in
both appearance and behavior. They greeted the visitors with a smile and made them feeling
comfortable while they waited to be seen by the dentist. The manager herself and the other
employees offered me a cup of coffee and made me feel comfortable while I was observing. I was
impressed on how the staff of Brachtree Dental office treated the patients. They are the model of
efficiency. I would not

Technical Guide : Database And Database Essay
Technical guide
Database
It is the collection of schemas, tables, queries, reports, views, and other objects. The data are
typically organized to model aspects of reality in a way that supports processes requiring
information, such as modelling the availability of rooms in hotels in a way that supports finding a
hotel with vacancies. It is a structured set of data held in a computer, especially one that is
accessible in various ways.
A database is a collection of information that is organized so that it can easily be accessed, managed,
and updated. In one view, databases can be classified according to types of content: bibliographic,
full–text, numeric, and images. In computing, databases are sometimes classified according to their
organizational approach. The most prevalent approach is the relational database, a tabular database
in which data is defined so that it can be reorganized and accessed in a number of different ways. A
distributed database is one that can be dispersed or replicated among different points in a network.
An object–oriented programming database is one that is congruent with the data defined in object
classes and subclasses.
Computer databases typically contain aggregations of data records or files, such as sales
transactions, product catalogues and inventories, and customer profiles. Typically, a database
manager provides users the capabilities of controlling read/write access, specifying report
generation, and analysing usage. Databases and

Sql Vs. Relational Databases
To SQL or Not to SQL
Relational databases play a major role in making many apps and programs work. They provide an
easy way to store large amounts of data in a consistent, non duplicating, and maintainable way to be
used by developers for analytical or software use ("Advantages of a relational database", n.d.).
However, more and more applications and companies with a tremendous amount of data such as
search engines, social networks, and e–commerce sites have been requiring a level of speed and
scalability that relational databases can not provide ("Why NoSQL?", n.d.). NoSQL is a name given
to a quickly growing type of database known as non–relational databases, which are being used to
store and manage huge amounts of structured, semi–structured, and non–structured data known as
"Big Data" ("Why NoSQL?" n.d.). With the advent of social networks and apps with millions of
users, the rate of growth of non–structured and semi–structured data is exponential, and the value in
being able to quickly traverse it, analyze it, and use it for development is also growing quickly
(McGuire, Manyika, & Chui, 2012).
Fundamentally, relational and non relational databases are very different. Relational databases
generally follow the "ACID" transaction principles, while non–relational databases generally follow
"BASIC" principles (Sasaki, 2015). ACID stands for atomic, consistent, isolated, durable; and
prioritizes data consistency, stability, and accuracy over speed and scalability (Sasaki,

Working As A Customer Relations Manager
I am currently working as a Customer relations Manager in Mr Wong's restaurant. As a prime
requirement for this position, my primary role is to ensure the smooth functioning of our entire food
and beverage supply and managing the team who delivers it. I underwent a two–year graduate
programme with a restaurant, starting as a team member and rotating round the housekeeping, front
desk and food and beverage teams. The cross training was invaluable as it allowed me to see where
my department fits in to the restaurant experience. I am currently responsible for all aspects of food
and beverage provision – not just the food and drink but also the equipment, crockery, health and
safety of staff and people management. I enjoy helping staff to ... Show more content on
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Ideally, they should be approachable and friendly but still authoritative enough to maintain order
behind the scenes. Restaurant managers should also have strong social skills so they can build
relationships with customers and make them feel welcome, comfortable and valued. When
responding to complaints, they should be good listeners and empathetic to customers in order to
maintain a pleasant dining environment and experience.
 Good Stress Management
Restaurant managers routinely encounter stressful situations throughout the workday both in terms
of personnel issues and disappointed customers. That 's why the preferred list of restaurant manager
qualities includes good stress management and the ability to stay calm and patient in a crisis.
Effective managers also mitigate their stress by being proactive and anticipating issues before they
arise (such as supplier issues, equipment problems and staffing shortages).
 Physical Stamina
Managing a restaurant is tiring work that demands a lot of physical energy. Restaurant managers
must be able to spend long periods of time on their feet while maintaining an upbeat, personable
attitude.
 Ability to Multitask and Delegate
Restaurant managers have a long list of responsibilities both in the front and back of the house.
Keeping

Customer Relations And Risk Management Essay
All three vendors mention similar business applications as well.
Cloudera: Customer relations (360 view), Business Procession Optimization, Data Hub,
Reporting/Metrics, Traditional Data Warehouse Replacement, Predictive Modeling, Telemetry, and
Time Series Analysis.
Hortonworks: Sentiment Graphing and Social Graphs (Marketing), Click Stream Analysis (Internet
Marketing), Network Security, IT Compliance (HIPAA, Sarbanes Oxley, etcetc.), Sensor Data
("Internet of Things"), Predictive Analytics and Proactive Maintenance, Location Data Analysis,
Text Analysis (Legal Discovery, Insurance Underwriting, and Application Risk Screening), and Data
Hub.
MapR: Security & Risk Management, Marketing Optimization, Operational Intelligence, Enterprise
Data Hub, and "Internet of Things" (RFIDs, sensors on appliances and equipment that a accessible
over the web).
All in all, all three vendors are promoting much the same business applications.
Real–Time–Low Latency
As far as real–time analytics, Cloudera uses their proprietary Impala software and Hortonworks uses
open source Apache Kafka to collect data with Apache Storm to capture the data event and process
them real–time for further analytics. MapR uses its proprietary software for "as it happens" real–
time analytics; therefore, in terms of real–time analytics, all vendors appear even.
All vendors claim low latency; however, MapR claims that their solution is consistently low latency
and notes that others can still have latency

Intro to Database Systems Chapter 1 Essay
Chapter 1
1 A. Data = raw fact (pg. 5)
B. Field = a character or group of characters that defines a characteristic of a person, place, or thing.
(pg. 660)
C. Record = a collection of related fields (pg. 666)
D. File = a named collection of related record (pg. 660)
2. Data redundancy is when the same data are stored unnecessarily at different places. Spreadsheets
/islands of information lead up to the date redundancy. (pg. 16)
3. Data independence is when it is possible to make changes in the data storage characteristics
without affecting the application program's ability to access the data. It standalone data so it doesn't
need to be link with anything. (pg. 15)
4. DBMS is a collection of programs that manages the ... Show more content on Helpwriting.net ...
Operational database – a database that is designed primarily to support a company's day to day
operation.
Data warehouse – focuses primarily on storing data used to generate information required to make
tactical or strategic decision. (pg. 9)
9. Hardware, software, people, procedures, and data (pg. 18–20)
10. Metadata is data about data (pg. 7)
11. Better and faster speed also less errors
12. Increased costs, management complexity, maintaining currency, vendor dependence, and
frequent upgrade/replacement.
13. Unstructured data are data that exist in their original state but structured data not. It is the
generation of information. The structured data is more prevalent in a typical business environment.
(pg. 9–10)
14. Self–documentation through metadata, enforcement of data types or domains to ensure
consistency of data within a column, defined relationships among tables, or constraints to ensure
consistency of data across related tables. (pg. 23)
15. It doesn't read your mind. It only received the raw data user put in.
16. Understanding the shortcomings of the file system enables you to understand the development of
modern database. (pg. 14)
Chapter 2
1. Data model is a relatively simple representation, usually graphical, of more complex real world
data structures. It is an iterative, progressive process (pg. 30)

2. Business rule is a brief, precise and unambiguous description of a policy, procedure, or principle
within a

What Is A Relational Database. “A Relational Database Is
What is a Relational Database
"A relational database is a collection of data items organized as a set of formally–described tables
from which data can be accessed or reassembled in many different ways without having to
reorganize the database tables. It was invented by E.F. Codd in 1970." (TechTarget, 2006) A simpler
definition of a relational database is a self–describing group of related tables. There are three ways
to modify a table. We can insert a record, delete one, or update a record, already in the table. When
you create a database, you can set up business rules. Business rules become part of the database.
These are called constraints, or Referential Integrity Constraints. When you relate tables together,
you must have ... Show more content on Helpwriting.net ...
Databases allow companies to store virtually any type of data. They have high speed and low cost.
Computer reports for job statistics along with automatic updates allow for increased speed and
efficiency. And now, small business owners can use the cloud for database functionality.
Main components of a Relational Database
The main components of a relational database are rows, columns, and tables. The tables are known
as relations, or files. The rows are called tuples, or records. The columns are called attributes, or
fields. In order for a table to be a relation, rows must contain data about an entity, or something.
Columns must contain data about attributes of the entity (quantity, tax, etc.), and cells must contain a
single value only. All entries in a column are of the same type. Each column has a unique name, and
no two rows can be identical. The order of both the rows and columns is not important. The other
components of a relational database are forms, queries, reports, and also macro and module. A
macro is a sequence of instructions that we give a single name to– it can provide extra features and
functionality, and the module is written in a programming language and then run when need be. It
also lends extra functionality to the database. The forms are used to enter one record at a time, the
queries are used to search through the data for the answer to our question, and the report

Ethical Issues in Relations Between Business and Customers.
Essay
Ethical issues in relations between business and customers.
Suleimenova Nazira.
Management 11.852
Ethical issues in relations between business and customers.
Nowadays, people the most part of their life spend at the work. At work, person has a contact with
other employees, meets the requirements of management or personally gave orders to his
subordinates. But also, the organization (enterprise, firm) in which employees work, constantly
interacts with other organizations, the state and the various institutions, the environment, and of
course the common people. As long as, all these above interactions occur, participants have certain
rules of behavior.
The developed countries of the world are very concerned about the ... Show more content on
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Here are some company specific ethical issues. These should be dealt with pretty strictly as to serve
an example to the rest. * Showing honesty, integrity and openness in consumer relationships. *
Whether to accept moral responsibility of on–site mishaps, spills, and disasters and whether to make
product recalls if certain harmful information about them comes to light, are ethical issues that all
businesses must be prepared for. * Some stronger ethical issues are related to practices that are not
easily detected, like releasing products that have built–in obsolescence (to generate further demand
for future products) and indulging in accounting manipulations to generate secret reserves or to
show higher or lower profits as per convenience.
In addition employees and business owners must consider the ethical issues involved with their
relationships between suppliers and customers. Business owners in particular must consider whether
it is ethical to do business with suppliers who have unethical practices. When dealing with
customers or clients, business people must ensure that they use their information correctly, do not
falsely advertise a product or service, and do not intentionally do sub–standard work.
All of the above suggests that ethics is a moral

Data, Information, And Knowledge And How They Are...
Students Name: Marsil Hana
1. Describe the terms Data, Information, and Knowledge and how they are related to each other.
Data: is a collection of facts and studies, it can be thought of as a description of the world. For
example, when I say I have brown hair, hazel eyes and live in Chicago, those are all data.
Information: information is much more refined data, because it evolved to the point where it can be
useful and helpful to study a certain case or form of analysis.
Knowledge: it is basically what we know, maybe insights and facts that we've learned in our life, or
some experience that we applied to data and information.
In my opinion, they are related to each other because everything started from facts and our
knowledge on specific topics and facts, and it all evolved to information and helpful data.
2. Describe 5 components of the database system and why they are important part of the system?
1– Data: it's very important because most companies and organizations generate, store and process
large amounts of data.
2– Hardware: it's also an important component because we store our data in the storage devices like
CD, DVD, floppy disk, and all the important parts like the processor and memory.
3– Software: it consists the DBMS that acts as a bridge between the user and DB. It also interacts
with the user through application and programs.
4– People: users are the human beings that need the data and information to help them with their
daily lives and work by interacting

Application Of Database Deployment For A Small Growing...
Unfortunately, different areas of the business got different pieces of technology to assist in that
growth, and those pieces did not interact with each other. This became a burden for the Chief
Financial and Technical Office, Luis Campuzano. Eventually, the company hired a third–party
programmer to write a custom application that could interpret the data between the databases and
allow FileMaker Pro software to query all of them at once (Rainer, 2012). Crabby Bill's developed
different databases to manage the different types of data that they were using. They had databases
for financial information, keeping track of inventory, and others. This has the advantage that for
someone to access the financial records, they only have to view ... Show more content on
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This is also good security since you can easily just not give those people managing inventory access
to the financial database, whereas if they were stored in the same database, you would need to
configure special permissions on the data, again requiring someone with greater knowledge of
information systems than the typical business owner has. The problems for these multiple databases
arise when you realize that part of your financial information has to do with your inventory. Getting
this data out of one system and into another can be a daunting and time consuming task. This would
likely require someone to manually extract, reorganize, and import the data, just as it did in the case
of Crabby Bill's. This is expensive, as it requires someone's time to perform these actions. It is also
time consuming because the whole process could be automated. In addition to these business
reasons, there also are problems for the data itself. When keeping data in multiple databases you run
into problems of data redundancy, when information extracted from one database is imported into
another, you are keeping the same data repeatedly. This redundancy can also lead to inconsistencies,
if the data is entered incorrectly into one of your databases or changed by one party that only has
access to it on a single database and not on

Database System For Sl Consulting
#
#Tables of Contents: Page No.
1. Executive Summary.......................................4
2. Relational Database.......................................4
3. Normalization..............................................5
4. Computer Database.......................................5
5. Steps followed in completing the task...................6
6. Problem faced and solution...............................9
7. Summary...................................................10
8. References..................................................11
Executive Summary:
We were assigned to prepare database system for SL Consulting which is Consulting firm. Mr.
Lalith and Suchit are the owner of SLC, appointed me and my project partner as a consultant to
create safe access database . We had been given some instructions through which we are able to
successfully create ... Show more content on Helpwriting.net ...
In understanding the difference of database system from conventional file processing system such as
spread sheet, the following attributes helps to know more about it.
Primary Key:
The unique key which we give to the table and creates relationship with the foreign keys in the other
tables is known as a primary key. It removes the risk of redundancy and duplication of data.
Foreign Key:
Foreign key is the primary key on the other table. It is used to link the table with one another. It
ensures that the record for such transaction is present in the former or master table. Let us see the
following diagram for better understanding–
Figure.1.
In the above table, we can clearly see that Customer ID in the tblTimeSheet is connected to the
Customer ID in the tblcustomer. We can also see the One–to–many and many–to–one relationships
in the relationship database tables above.
Normalization:
Normalization is the process of organizing data in the relational database. The database is split into
tables and record the required information in the given field. The benefit of normalization is that it

reduces data redundancy and dependency of data. (Brett Considine, 2008)
Computer database:
With the increasing requirements of the business world, software developers came up with the
computerized database solution which has multiple built. Computer database reduces the replication
of the data by storing the data at a central location so that everyone can access it

Airlines : A Successful Customer Relations Strategy
Introduction Travelling can be expensive and tiresome. Airlines make it a priority for their
customers to be comfortable, have a good travel experience, and provide good customer service.
This would eventually, by word of mouth, get more people to fly with airlines. This is a service
industry and customers require to be treated with courtesy, respect, patience, and expect employees
to be truthful and most importantly to be treated fairly. Over the years, Southwest Airlines has
developed a successful customer relations strategy which filters down to service operations. This
gives the company the opportunity for continued success in the future. They fly over one hundred
million passengers a year to their various destinations (Gallo, 2014). All companies need customers
to survive. Their mission and vision is usually centered on addressing customer service. A company
like Southwest Airlines, has multiple training programs for their customer service representatives,
where we would take a deeper look to see what the training entails. A customer centered company
would not have satisfaction from all customers. Every company needs to develop a customer
complaints department to deal with complaints efficiently. This airline has a different approach
when seating their travelers – there are no assigned seats! As passengers' steps into the plane they
take what seats are available, it sounds chaotic, but it works. The flight attendants and pilots have a
witty sense and they make jokes

Sap : Business Operations And Customer Relations
I SAP Introduction SAP is a enterprise software company that manages business operations and
customer relations. Five former IBM employee from Mannheim, Germany started this product
which provided customers the ability to interact with common corporations. SAP stands for Systems
Applications and Products and are intended to help small to large industries to run efficiently. SAP is
the largest enterprise application software company where more than 120 countries use the SAP
software. There are more than 300,000 customers since it was founded in 1972. Their annual profit
is 6 billion proving it to be a successful. According to The TImes of India, SAP is recently hits their
record high on operating profit in 2015. SAP was ranked first as world leader for ERP Providers in
2011 proving themselves to be a consistent software.
Whiles SAP the biggest vendor in ERP system, there are a few others vendors is competing along
the ways. For example, Oracle share 13 percent of the market place the second below SAP, Epicor
and Infor have 6 percent place the third and the fourth, then come Microsoft dynamics share 5
percent of the market. (p. 521)
It is vital that organizations depend their success on effective communication and data exchange
within departments and business units. Benefits of SAP includes elimination of duplication,
discontinuity and redundancy in data, providing real time information, control over some business
processes, and increase productivity.
II SAP ERP

Customer Relations with a Brand
Brands of Automobile and Fast Food Restaurant Toyota and McDonalds Customer Relations with a
Brand: The field of marketing has experienced a paradigm shift because of the fact that the
principles of relationships have nearly substituted short–term exchange notions. While the
relationship perspective has received increased acceptance and relevance, it has been hugely under–
realized in many marketing literature. According to the findings of research, customers generally
want brands to listen and respond to them. Consequently, brands that involve and engage customers
in relationships that are mutually beneficial stand to gain the most. This is primarily because
customers are willing to demonstrate huge support to brands they regard as favorite. The support is
mainly demonstrated through buying more of the product or service, convincing other people to
become customers of the product or service, and positive word of mouth. Notably, the main link to
the relationship between customers and brands is the desire for brands to listen and respond to
customers rather than seeking to sell the products or services at the cheapest prices. Meaning of
Customer Relationship with a Brand: The meaning of customers having relationships with a brand
or brands is a topic of major interest in the marketing circles. Actually, this topic has attracted
several arguments and debates among marketing academics, especially on whether customers can
have relationships with brands. The debate

Sentiment Analysis Sample
100GB–TB, the data type is usually historical, summarized, multidimensional, integrated and
consolidated. OLAP use complex query, and the underline structure is cube, "in relational database
systems, OLAP cubes are constructed from a fact table and one or more–dimension tables [1]. It is
ad–hoc, and not for everyday repetitive use. The users for OLAP system maybe about hundreds of
people, but the records can be access can reach millions, comparing to OLTP which can have
thousands of users and only can access tens of records. Section III. Unstructured Data Processing
Unstructured data are the data that do not have a recognized structure, they usually contain large
amount of Texts. These types of data increase the level of difficulty to ... Show more content on
Helpwriting.net ...
One of the most important feature of this new software is sentiment Analysis. "Document–level
Sentiment Analysis: Determine the overall sentiment of a piece of text or document, works great on
articles, blogs, reviews and social comments. Aspect–based Sentiment Analysis: Extract specific
aspects from a piece of text and determine the sentiment towards each aspect individually, works
great on airlines, hotels and restaurants." [2]. Another very useful new unstructured data processing
software is IBM SPSS Text Analytics for Surveys. The key features are Automated categorization
and reuse, NLP features, Visualization and collaboration and Data Management. It is specially
designed for analyzing survey which help business grasp the review and comments for statistical
analysis. "The software creates categories or use prebuilt categories for customer, product and
employee satisfaction surveys, can quickly extract key concepts and opinions, and intervene
manually to refine your results, save time and make results more consistent" [3]. Also, it can identify
between positive and negative reviews without reading the whole sentence, and distinguish six
different language surveys, which can be translated to English. Rapid Miner Text Mining and IBM
SPSS Text Analytics for Surveys have characteristic differences from OLTP and

Relational Database Management System ( Rdbms )
Background
This report provides analysis and evaluation of how Relational Database Management System
(RDBMS) can be applied to improve organization and business effectiveness. The method of
analysis includes basic information of Relational Database Management System and reference of
how database management can bring positive improvement on manage small or large amount of
information in the organization. Also, include a brief information of business those are successful in
their field's thanks of the application of database system in their organizations and recommendations
to apply Relational Database Management System to the company.
Analysis
Relational Database Management System (RDBMS) is an engine/system based on the relational
model created by Edgar F. Codd in 1970. The major distinguish of this system is the ability to use
tables for data storage while maintain and enforce certain data relationship. Another aspect of this
system is that allow users to insert, update, retrieve, and delete specific content or contents storage
in the database. Also, RDBMS provides relational operator codes that enable the relationship
between two or more entities in a database (Dangerfield & Morris,1990). These system's
characteristics can be applied on business operations improving company management of small and
large amount of information from a specific department or workplace. Relational Database
Management allows monitoring all information flow from that specific department

Social Media Relations With Customers And The Pr Firm
In an effort to further support the claim that employing a public relations practitioner would be
beneficial to J. Gregory Salon, I've compiled two examples of PR success. This includes two types
of technological PR strategies, blogging and Photosharing. I chose these examples because of their
relevance to the salon's previous types of social media relations with customers and the PR firm's
extensive research processes.
LG Mobile
The following is an example of how the incorporation and reliance on a public relations firm helped
the company, LG, utilize digital media and increase awareness and profit. Ronnie Brown wrote the
article, titled "Utilizing the blogosphere to increase buzz and drive positive sentiment of mobile
phones." It is ... Show more content on Helpwriting.net ...
Their overall goal was to build awareness to increase sales and consideration on a small budget. The
first step to success was hiring Outside Line, a digital agency that specializes in social media
marketing and communication.
Before any direct action was taken, a large amount of research had to be done in order to learn about
the nature of their consumers, and how they respond to one another and the company. They focused
on the Internet, the top trend, and discovered a collection of factors (Brown. 2010):
The widespread adoption of broadband
Free online services that allow content creation
Collaborative sites
Information sharing via social bookmarking sites
Discussion of opinions on blogs and forums
Creation and maintenance of relationship through Facebook
They determined that blogs were rapidly growing in popularity, so they decided to make that the
center of the marketing campaign. After the consumer analysis, they researched LG's competitors to
learn about what they did and didn't have, and what LG could do differently in order to stand out.
They found that none of the competitors had blogs; therefore, blogs appeared to be the best place for
the campaign to start.
Once they had all the researched needed in order to make conclusions about their consumers, they
established goals and objectives that must be accomplished throughout and by the end of the

campaign. The objectives were (Brown. 2010):
Increasing the online buzz around its products

The Core Of Any Successful Health Service System
Introduction
The core of any successful health service system's mission is improving health, guarantee quality,
patient care and satisfaction. Health service executives are responsible for clearly defining, tracking,
communicating, and measuring the key performance indicators (KPIs) that indicate how well their
organization is achieving its vision and mission. To do this well, leadership require a 360–degree
perspective of their organization's business performance to view and quickly understand where their
organization compares universally.
The Business Intelligence dashboard is a streamlined, easily accessible, and more accurate and
significant reporting process. It presents the ability to gauge performance, understand the impact of
... Show more content on Helpwriting.net ...
In the beginning of the 20th century, statisticians dismissed data visualization until the latter half of
the 20th century when computers were invented. The 1960's and 1970's researchers, John W. Tukey
and Jacques Bertin developed the science of information visualization and in the 1980's Edward
Tufte, whose work of The Visual Display of Quantitative Information helped introduce the
Sparkline, the general shape of a trend in a small amount of space. The last two decades have had an
explosion of discovery and in analytics, research, and tools. Alberto Cairo, Stephen Few, and Colin
W., are a few of the distinguished writers and educators in the refining of science and the art of data
visualization. (Hazell J., 2014)
What are Dashboards today?
Dashboards today, are interactive visualizations of several rows of secured data sometimes millions
of rows that are related and are transformed into an at a glance picture. Data are facts connected to
any object inconsideration, for example, a name, age, sex, height, weight, picture, file, or an image
to name a few. The data are stored in a database, a systematic collection of organized data.
The navigational path of the dashboard, designed to be intuitive and interactive this guides the user
through the functionality in a graceful and predictive manner. The visualizations are graphs, maps,
indicators, controls, tab sets, charts, templates, art, spreadsheets, gauges, etc, and have the ability

Customer Relations : A Competitive Advantage Over The...
Operational Close customer relations give Hilti a competitive advantage over the competition by
having a global direct sales force. They make over 200,000 connections with their customers every
day providing quality, durability and ease–of–use of their products. Their mission is to help achieve
the goal of improving their customers' productivity. ("Building Value – Hilti USA," n.d.) Hilti
products are made using a specific recipe: one–third observation, one–third inspiration, and one–
third consultation. Customers are involved in every stage of the recipe. By anticipating their
customers' needs, they deliver products that improve productivity and are a better product than the
customer hoped for. This close customer relationship drives everything they do. ("Building Value –
Hilti USA," n.d.) Since everything they do is customer based, they provide sales, center, and
customer service representatives and access to Hilti online. The customer options for contact
throughout the company are what drive their customer satisfaction goals. These goals are built from
their principles of quality, value, and integrity. ("Building Value – Hilti USA," n.d.). Hilti has 20
plants and hundreds of direct sales markets with over 20,000 employees worldwide. They are
located in Europe, Asia, and North America. Each of the plants has a relatively small workforce with
the largest at their Hilti GmbH Industriegesellschaft fur Befestigungstechnik in Kaufering, near
Munich employing 500

Customer Relations
. PART I – INTRODUCTION 1. Introduction to customer relations 2. Core concepts 3. Facets of
customer relationship management 4. Importance of customer relations 5. Global perspective on
customer relationship management 6. Role of Human Resources in Customer Relationship
Management PART II –CUSTOMER RELATIONS, CUSTOMER SERVICE & PUBLIC
RELATIONS 1. Customer Relations and Customer Service 2. Customer Relations and Public
Relations PART III – CUSTOMER RELATIONS MANAGEMENT 1. Customer interaction cycle 2.
Understanding customers 3. Customer response 4. Complaint management 5. Traditional Vs
Customer ... Show more content on Helpwriting.net ...
These companies collect information on each customer's past transactions, demographics,
psychographics, and media and distribution preferences. The ability of a company to deal with
customers one at a time has become practical as a result of advances in factory customization,
computers, the Internet, and database marketing software. 1.1.2 Changing markets and markets
response The marketplace is not what it used to be. It is radically changing as a result of major
societal forces such as technological advances, globalization, and deregulation. These major forces
have created new behaviors and challenges. Customers increasingly expect higher quality and
service and some customization. They perceive fewer real product differences and show less brand
loyalty. They can obtain extensive product information from the Internet and other sources, which
permit them to shop more intelligently. Marketers are responding to these challenges through
customer relationship marketing. The fundamental principle upon which relationship marketing is
founded is that the greater the level of customer satisfaction with the relationship – not just the
product or service – then the greater the likelihood that the customer will stay with us. The
importance of retaining customers is that there is strong evidence that customer retention and

Indexes Are Used From E Commerce Websites
Answer 1
Indexes are used by queries to find data quickly. Indexes are used to boost performance in a
database. Finding an individual record or set of records most efficiently done by Index. Index key is
the reference point where an index is an ordered arrangement of keys and pointers. Each key is
appointed to the location of the data recognized by the key. For example: when we order any
product from E–commerce websites like amazon, we will be assigned an order confirmation ID
which gives the authority to track that particular information on the product till it reaches.
If no index exists on a table, a table scan must be performed for each table referenced in a database
query. The larger the table, the longer a table scan takes because a ... Show more content on
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 The primary key attribute cannot be discretionary which means it should not possess null values.
 The primary key cannot have repeating values which means the attribute may not have more than
one value at a time for a given entity case is prohibited. This is known as the No Repeat Rule.
 Entities with compound primary keys cannot be split into multiple entities with simpler primary
keys. This is called the Smallest Key Rule.
As we know that a foreign key is an attribute that completes a relationship by identifying the parent
entity. Let me explain how to identify the foreign keys that every dependent and subtype entity in
the model must have a foreign key for each relationship in which it participates. Foreign keys are
formed in dependent and subtype entities by migrating the entire primary key from the parent entity.
If the primary key is composite, it may not be split.
Foreign key attributes are not considered to be owned by the entities to which they migrate, because
they are reflections of attributes in the parent entities. Thus, each attribute in an entity is either
owned by that entity or belongs to a foreign key in that entity.
If the primary key of a child entity contains all the attributes in a foreign key, the child entity is said
to be "identifier dependent" on the parent entity, and the relationship is called an "identifying
relationship." If any attributes in a foreign key do not belong to the child 's primary key,

The Case Concerns The Best Barbeque Dinner
We live in a period in which we are all joined over the Internet and hope to discover results
promptly, whether the inquiry concerns the best barbeque dinner for sure to purchase wife for her
birthday. We likewise anticipate that the outcomes will be helpful and custom–made to our needs. In
view of this, organizations have gotten to be centered on conveying more focused on data, for
example, suggestions or online advertisements, and their capacity to do as such specifically impact
their prosperity as a business. Frameworks like Hadoop now empower them to assemble
furthermore, transform petabytes of information, and the need to gather significantly more
information proceeds to increment with, for instance, the improvement of new machine ... Show
more content on Helpwriting.net ...
These thoughts were then executed outside of Google as a feature of the open source Hadoop
venture: HDFS and MapReduce.
Hadoop exceeds expectations at putting away information of discretionary, or even unstructured
arrangements, since it gives us a chance to choose how to decipher the information at investigation
time, permitting to change the way we order the information whenever: once we have upgraded the
calculations, essentially run the examination once more. Hadoop additionally supplements existing
database frameworks of any sort. It offers a boundless pool into which one can sink information and
still haul out what is required when the time is correct. It is streamlined for substantial document
stockpiling and clump situated, gushing access. This makes investigation simple and quick, however
clients additionally need access to the last information, not in cluster mode however utilizing
arbitrary access–this is similar to a full table sweep versus utilizing files in a database framework
Why RDBMS cannot support huge data sets of today's requirements?
Three V's of Big Data: Volume, Variety and Velocity.
One of the most serious issues with RDBMSs is that they are not yet up to the requests of Big Data.
The volume of obliged information taking care of today is expanding exponentially. Facebook
houses 2.5 PB (Peta Bytes) of transferred photographs. Google forms 26PB of

Implementing Nosql Databases On The Critical Line Of...
The following represent the key reasons for companies to implement NoSQL databases in their
critical line of business applications.
5.1 Amazon
Response times directly impact customer satisfaction and revenue thus are more important today
with businesses having many competitors just a click away. NoSQL solutions like Apache
Cassandra have the ability to write data faster and deliver compared to RDBMS. Amazon found that
every 100ms decrease in site response time gave them 1% more in revenue.
5.2 Ooyala
Scalability and performance go hand in hand, with companies needing to accommodate new users
and data volumes in their line of business applications. Traditional architectures have failed to
predict correctly. Ooyala choose Cassandra over ... Show more content on Helpwriting.net ...
Netflix, which is one of largest cloud application in the world, uses Cassandra to make sure zero
downtime for its customers, storing 95% of its data in Cassandra.
5.4 Adobe
The term "location independence" means being able to read and write to a database regardless of
where that input/output operation occurs and to have any write functionality propagating from that
location, so that it is available to users and machines at other sites. Such functionality is very
difficult to architect for relational databases. Cassandra allows both read and write capability with its
peer–to–peer architecture and thus delivers true data location independence. Adobe appreciated this
feature and used it in marketing cloud application. It runs it's DataStax Enterprise/Cassandra
database cluster between two data centres just to ensure that its customers can both read as well as
write data fast no matter where they are located.
5.5 NASA
Owing to a flexible data model, ability to accommodate structured, semi–structured and
unstructured data of Cassandra, NASA has deployed it for some specific purposes.
NASA uses it for security applications to track hardware and software patches and deals with data
that is both structured and unstructured and allowed them to insert data much more smoothly than
prior RDBMS, and achieved this with reduced query response.
6. Cost–Benefit Analysis
To derive a cost–benefit analysis, we have compared benefits such as latency, operations/sec

Evaluation Of A Customer Relation Assignment
This paper discusses the results of a customer relation assignment which was designed to create
knowledge through observation. Three different healthcare service organizations were observed for
this assignment. This technique provided ample amounts of information on how different healthcare
facilities handled customer relations. The paper is written from a first person point–of–view and
covers the following information such as, the type of the organization visited and services provided
by each of them. The paper will continue to explain the process required to obtain information and
the willingness to offer information from the organizations. Further the paper will divulge my
feelings regarding customer service at each facility and what changes I would have made in order to
make the experience better. The three healthcare facilities visited in order to complete this
assignment are Breachtree Dental Center, Oakwood Healthcare Clinic, and unit 2 West at Sinai
Grace Hospital in the city of Michigan. The first organization that I visited was Breachtree Dental
Center located in Westland, Michigan. This organization provides care to adults and children who
need dental care. There are several dental services offered by this center: oral cancer screenings,
bridges, root canals, osseous surgery, veeners and dental implants. The entire environment is warm
and comfortable, patients have the options to watch TV, read magazines, or even have a warm cup
of coffee while they wait in

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