performance analysis of social media marketing in today's business

1. Performance Analysis of Indian Mutual Funds During
Covid-19
SUMMER INTERNSHIP PROJECT REPORT PRESENTATION FOR THE AWARD OF
THE DEGREE OF MBA
Presented By
Lipsa Priyadarshini
Reg No: 2261301181
External
Mr. Saurenda Dash
Relationship Manager
Reliance Smart Money
Internal
Ms, Rita Prusty
Professor,IBCS
Siksha O Anusandhan University
Under the Supervision of

2. INTRODUCTION
• Mutual funds are investment vehicles that pool money
from various investors to invest in a diversified portfolio
of stocks, bonds, or other securities. They are managed
by professional fund managers, who make investment
decisions on behalf of the investors.
• While mutual funds offer diversification, they still carry
risks. The value of investments can go up or down based
on market conditions, and past performance does not
guarantee future results.
• Investors should carefully consider their investment
objectives, risk tolerance, and time horizon before
investing in mutual funds. It's also advisable to read the
fund's prospectus and seek advice from financial
professionals if needed.

3. The Study-:
• The study aims to understand performance of mutual
funds during covid 19.
• The study was conducted by having a secondary data
and primary data by conducting survey.
• Statistical tools like correlation to find out the
relationship between the investor’s funds fluctuation and
how COVID-19 impacts on mutual funds with the help
of SPSS.

4. Company Profile-:
 Reliance Capital, a constituent of MSCI Global Small Cap Index, is a
part of the Reliance Group. It is amongst India’s leading and most
valuable financial services companies in the private sector. Reliance
Capital has interests in life, general and health insurance;
commercial & home finance; equities and commodities broking;
wealth management services; distribution of financial products;
asset reconstruction; proprietary investments and other activities in
financial services.
Reliance Nippon Life Insurance and Reliance General Insurance are
amongst the leading private sector insurers in India. Reliance
Securities is one of the India’s leading retail broking houses and
distributors of financial products and services. Reliance Money and
Reliance Home Finance are one of the most rapidly expanding
businesses in the lending space.

5. Research objective-:
 To study the growth of mutual funds in India in recent
years.
 To scrutinize the impact of COVID 19 on mutual funds
and how much investors understand the market situation
and impact level on their investment.
 To determine the investor's current situation.
 To evaluate the awareness of customers towards a market
situation.

6. Methodology of Study-:
[A] Primary Data - obtained through communicating with
the investors and individuals in general. Communication
medium was survey.
[B] Secondary Data – Secondary data is the information
that is already collected previously by others and the data
that is obtained from Company manuals, brochures,
company website and various other websites.

7. Data analysis
Year of experience and kind of fund gives higher return during this COVID-19
situation
• Level of significance = 0.05
• Null hypothesis (H0): There is no correlation between the years of experience
investing in mutual funds and which kind of funds gives higher return during
COVID-19 situation.
• Alternative Hypothesis (H1): There is a correlation between the years of experience
investing in mutual funds and which kind of funds gives higher return during
COVID-19 situation.

8. Data Analysis
Descriptive Statistics
Mean Std.
Deviation
N
year of experience 1.9722 1.02779 36
which kind of funds gives higher returns during the
COVID-19 situation? 1.8200 .87342 50

9. DATA ANALYSIS
year of experience which kind of
funds gives higher
returns during the
COVID-19
situation?
year of experience
Pearson Correlation 1 -.005
Sig. (2-tailed) .976
N 36 36
which kind of funds gives
higher returns during the
COVID-19 situation?
Pearson Correlation -.005 1
Sig. (2-tailed) .976
N 36 50

10. Interpretation
• Interpretation: Pearson correlation shows negative r= -.005
which is less than 0.05. It disproves that the null hypothesis
can be accepted. The significance of two-tailed gives .976
which is 97% results that there is a strong relationship between
the experience in mutual and the expected funds which give
high return even though it is COVID-19 situation.
•

11. FINDINGS
 I have received 50 responses around India. I got a response from many states like
Tamil Nadu, Maharashtra, Rajasthan, Gujarat, Andra Pradesh, Karnataka, Mumbai,
Bihar, etc.
 Most of the responded age is around 30. 56% responded comes under the age of 30
and followed by 26% responded are at the age of between 30-40 and 14% goes under
the age of 40-50 and the remaining 4% was above 50.
 58% responded are the male and the remaining 42%are the female. Male prefers more
to invest in mutual funds than female.
 28% investor's income is below Rs. 50,000 and 26% investors are between
Rs1,00,000-Rs 2,00,000 and 24% investors are earning between Rs 50,0000-Rs.
1,00,000 and rest 22% comes under who all are earning above Rs 2,00,000. There is
not much difference in income categories since the percentage is close to each other.

12. SUGGESTIONS
COVID-19's economic impact is unclear, so investors should
adopt precaution strategies and raise awareness. Long-term
investors with over 5-year investment plans are safe, as the
market will bounce back. Short-term investors, particularly
those in high-risk equity mutual funds, should diversify
their funds and seek advice from finance experts. Create a
contingency fund for emergencies like job loss or health
crises, covering at least 3 months. Individual cover, such as
health insurance, can help balance life and ensure investors'
safety during the pandemic.

13. CONCLUSION
More than Rs. 30,800 crores of investor's money were
lockdown and stuck in mutual funds. Even though the
maturity date finished but the investor's money will
remain locked. In India, the stock market lost highly in
the opening traded which leads to nervousness among
investors. The Sensex fell around 2.84% for an hour. But
the main advice from my side is to don't rush to save
your capitalization and rush to flee.