This document defines customer focus and responsiveness and outlines three levels of proficiency. It emphasizes listening to customer needs, clarifying expectations, and establishing plans to improve quality and satisfy customers. At level one, standards and processes are developed to match needs and complaints are addressed. Level two involves monitoring standards, introducing new ones, and following up to ensure satisfaction. Level three is focused on high quality delivery, understanding quality concepts, controlling measures, identifying underlying needs, and measuring satisfaction against benchmarks.