UX Trends for Startups leveraging Voice & Text - Phonegap Meetup - 4YFN - MWC
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There is an evolution in the interaction of software, apps and interconnected devices (IoT). Join me to talk about the main trends in user experience (UX) and high value interaction with the user, and furthermore the technology behind these opportunities. We will see examples on how to integrate these trend in design and UX within the startup business model and the added value they can provide.
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UX Trends for Startups leveraging Voice & Text - Phonegap Meetup - 4YFN - MWC
- 1. UX Trends for Startups leveraging Voice & Text Phonegap Meetup @ 4YFN-Mobile World Congress Barcelona 2016
- 2. Claudio Cossio @ccossio R&D at Nearsoft Inc Product Development User Acquisition Monetization
- 3. @ccossio Audience A. Designer B. Developer C. Marketer D. Entrepreneur
- 4. @ccossio User Experience (UX) Reducing the distance from WANT to a GET
- 5. @ccossio Moments • Enable flow from the WANT to the GET. • It is a small part of human behavior. • This is what makes us human.
- 6. @ccossio Basic Sensors • Touch • Smell • Taste • Sight • Hearing
- 7. Sound is very powerful
- 8. @ccossio Perception • What sensors are capable of detecting. • Our body is constantly sensing our environment. • Understanding is what is perceived.
- 9. Olga Berrios - Flickr
- 10. Sensory Design
- 11. @ccossio
- 12. @ccossio
- 13. UX can be tricky
- 14. @ccossio Look out for! • Complexity hides the problem of sensory confusion. • Ambiguity hides meaning. • Simplicity is not clarity.
- 15. @ccossio
- 16. Voice & Text
- 17. @ccossio Enhance interaction • Voice is a powerful enabler. • Text has been a basic function on mobile. • Combine both to create a great experience.
- 19. @ccossio Enable voice apps • Automatic Speech Recognition (ASR). • Natural Language Understanding (NLU). • Dialog. • Intelligence.
- 20. @ccossio Service the user • Concierge service for your app. • Finds what she needs. • Sell him what it wants.
- 21. @ccossio Voice platforms • Cortana plugin for Cordova. https://github.com/MSOpenTech/cordova-cortana- plugin • Speechrecognizer for Android. https://github.com/poiuytrez/SpeechRecognizer
- 22. @ccossio
- 24. @ccossio Text platforms • You tap in to them with Chatbots/plugins. • KISS and grow organically.
- 25. @ccossio Slack is growing Source: Venturebeat - Oct/15
- 28. @ccossio Where is the money? • UX wont save you from a crappy product. • You need to cater to the “Snapchat” generation. • Leverage it in the Onboarding process. • Be part of the conversation.
- 29. @ccossio Retention • 1/4 of your users will only do 1 session. • Voice can quickly move them forward. • You minimize the “Lost in Translation” moment.
- 30. @ccossio Be part of the group • ChatBots gives you a voice. • Plugins let’s you extend your service. • Makes you relevant to “specific” conversations. • You minimize the “Lost in Translation” moment.
- 31. @ccossio
Editor's Notes
- Poner el logo de Adobe + Phonegap
- No se si poner el logo de Labs, por que lo que voy a poner es R&D
- La idea es tener aqui los 4 iconos para identificar a la audiencia, hare un SHOW OF HANDS
- Aqui podemos poner algo que simbolice un camino o ruta de WANT to GET. Ideas: Puede ser del Metro de Barcelona….estaciones o las de BICING.
- Idea: Poner iconos o imágenes para los 5 sentidos. Dinamica: Voy a hacer esta pregunta a la audiencia. Which do you think is the slowest to process by the brain of all 5? Poner una animación que destaque a Sight como la respuesta correcta. Which do you think is the fastest? Poner una animación que destaque Hearing
- Sound frames your senses
- Imagen de una rompecabezas o algo que sea la pieza clave, NO QUIERO utilizar un lego. Prefiero algo diferente. CORNERSTONE o Piedra Angular…..algo mas de arquitectura o enfocada en diseño. Saying: It is repetitive….this tiny moment is the building block….that builds up your experience.
- This is the foundation of everything
- 3D Audio Recording for the blind
- Heare -> Kickstarter campaign -> Bluetooth headphones to manipulate an app
- This is the foundation of everything
- Alguna imagen que demuestre que el cliente tiene la razón. Users make meaning
- This is the foundation of everything
- Imágenes que demuestren la fuerza de voz y texto (en forma de comandos).
- Confirming understanding -> that is a conversation
- Dejo un screenshot para tomarlo como base.
- Servicio a la medida como tu concierge personal, entregarle lo que busca al instante en el preciso momento y vender el servicio/producto cuando lo necesita.
- Poner los logos de Cortana y Android
- La comunicación por medio de texto ha permitido
- Screen shot de Active Users
- x`
- x`
- Alguna imagen de alguien buscando algo
- Alguna imagen de alguien buscando algo
- Alguna imagen de alguien buscando algo
- Alguna imagen de alguien buscando algo
- Alguna imagen de despedida con el logo de fondo de Nearsoft y mis datos
- Alguna imagen de despedida con el logo de fondo de Nearsoft y mis datos