3. Aims of our programme
The Bachelor programme "Tourism and Leisure Management"
has been developed to meet the national and international
demand for tourism professionals with a high level of
management expertise. It already enjoys an excellent reputation
worldwide due to the ability to meet the requirements of the
sector.
Throughout the entire programme, emphasis is placed on
the acquisition of skills for tourism development, business
administration, languages, e-tourism and personality training.
Furthermore it gives the students the opportunity to cover
cutting-edge topics for the tourism sector, for example sports
and cultural tourism, meeting industry management, sustainable
tourism development and health and spa tourism.
OUR WORLDWIDE BUSINESS PARTNERS
The programme co-operates with more than 800 companies in
70 countries worldwide. Here are some examples:
Airline Industry: Austrian Airlines, British Airways, Emirates,
KLM, Lufthansa, Star Alliance
Destination Management: JPdL Canada, PRA Destination
Management, Seattle, Kuoni Destination Management, Madrid
Hotels/Hotel Groups: Hilton Hotels, InterContinental Hotels,
Marriott Hotels, Vienna International Hotels, Ritz-Carlton Hotels,
Four Seasons Hotels, Kempinski Hotels
Meeting & Incentive: MCI Group, Hong Kong, Meeting
Professionals International, Luxembourg, Meeting and
Convention Planner, Bangkok, Hofburg Vienna congress centre
Tourist Boards: Austrian National Tourist Office, Maison de
la France, Monaco Government Tourist Office, New York,
Comcenter Southamerica, Lima
Tour Operators/Travel Agencies: American Tours
International, Los Angeles/New York, Österreichisches
Verkehrsbüro, TUI, Freeway, Sao Paulo, Shanti Travel, New Delhi
Tourism Organisations: European Travel Commission (ETC),
Brussels, World Tourism Organization (WTO), Madrid
ow-how
d leisure sector
4. * ECTS = European Credit Transfer System
FOR ALL THOSE WHO ARE
Looking for challenges in the national and international
sphere of the tourism and leisure sector
Interested in the links between business administration,
modern management and project techniques
Enthusiastic about foreign languages
knowledge for
activities
Top education for future
tourism professionals
Programme Overview
Special feature
Students will attend tourism-specific subjects from the beginning of their studies.
Entrance requirements Secondary school leaving certificate or equivalent
Duration Six semesters
Language of instruction English
Start of semester September (one intake per year)
Organisation format Full-time and part-time
Academic degree Bachelor of Arts in Business (BA) – 180 ECTS*
7. CORE MODULES
This important area provides students with a solid base for future
management activities. Emphasis is put on general business
administration, covering subjects like marketing and controlling.
The programme also concentrates on sector-specific problem
solving in the areas of development of tourism products, economic
aspects of tourism and leisure management and financial aspects.
This, to a large extent, includes project-related teamwork.
Languages
In addition to English, which is the language of instruction, further
languages are obligatory. Students in the full-time programme may
choose two languages from a pool of Chinese, German, French,
Italian, Russian and Spanish. Students in the part-time programme
may choose one languages from a pool of Russian and Spanish.
Information and Communication Technologies
This part of the programme emphasises training in all areas of
information communication technologies. It covers intensive data
processing training (e.g. all Microsoft Office applications) and
international reservation and booking systems.
Specialised Tourism Subjects
Sports Tourism
Sports tourism plays a major role in the tourism and leisure
business. This specialisation subject covers the areas of sports
management, sports marketing, sports events and the aspects
of sports in the tourism and leisure field.
Cultural Tourism
Culture as a significant part of each society is an important
motive for travelling, especially in the area of city tourism.
In this specialisation subject the various facets of the cultural
tourism sector are discussed, including planning, financing
and organising cultural events.
Meeting Industry Management (MIM)
MIM represents the segment with the highest revenues per
overnight stay. The specialisation subject covers the various
fields of seminars, incentive travel, congresses and business
tourism.
Health and Spa Tourism
Health is of major concern to our modern society. This
specialisation subject covers current trends in health tourism
as well as the management of spa institutions.
Sustainable Tourism Development
The management of natural resources is a key challenge for
tourism stakeholders. This specialisation subject covers issues
ranging from nature tourism, sustainable tourism to alpine
and urban regional planning.
Soft Skills
Personality training is a key component for success. Seminars
and workshops help to round off the comprehensive practice-
oriented training, e.g. preparation for internships, modern learning
techniques, conflict management, team building, personal success
strategies as well as negotiating and sales techniques.
8. The Bachelor programme "Tourism and Leisure Management" is offered both in
a full-time and a part-time version. Part-time students are recommended to have
occupation at the beginning of the programme. Part-time students can combine
their occupation with the optimised hours of attendance in the programme.
Due to this service the students can keep a high focus on their studies.
Features full-time format
Hours of attendance Monday till Friday, e-learning* modules
Average number
of hours/week
22
Internship A 22-week practical training semester abroad
Advantages Studying efficiently, individual coaching and service
Exchange Semester
Optional: During 3rd
semester at one of our
international partner universities
* E-learning is understood as self-directed learning supported by ICT
(Information and Communication Technology).
Features part-time format
Hours of attendance
Fridays as of 2:00 p.m., Saturdays full-day,
e-learning* modules
5-day study trip One per semester in Austria or abroad
Average number
of hours/week
15
Internship Not required
Advantages Studying efficiently, individual coaching and service
Exchange Semester
Optional: during the third semester at one of our
international partner universities
Format
Full-time or part-time
9.
10. curriculum
Semester I H ECTS
Accounting I 2 3
Accounting Exercises I 1 -
Principles of Management I 2 3
Marketing I 2 3
Law I 2 2
Software Applications I 2 2
Tourism and Leisure Management 2 3
International Tourism Markets 2 3
Personality Training I 1 1
First Selected Language * 2 2,5
First Selected Language Exercises 1 -
Second Selected Language * 2 2,5
Second Selected Language Exercises 1 -
Statistics I 1 2
Research Methods 2 3
Weekly contact hours/Sum of ECTS 25 30
Semester II H ECTS
Accounting II 2 3
Accounting Exercises II 1 -
Principles of Management II 2 3
Marketing II 2 3
Law II 2 2
Software Applications II 1 1
Specialised Business Administration: Hospitality
Management
2 3
Micro Economics 2 3
Personality Training II 1 1
First Selected Language * 2 2,5
First Selected Language Exercises 1 0
Second Selected Language * 2 2,5
Second Selected Language Exercises 1 -
Statistics II 2 3
Research Seminar 1 2
Academic Writing 1 1
Weekly contact hours/Sum of ECTS 25 30
Semester III H ECTS
Managerial Accounting 2 3
Human Resources Management 2 3
Macro Economics 2 3
Multi Channel Distribution Systems 2 2
Intercultural Competence 2 2
Tourism Consumer Behaviour 2 2
Marketing Research 2 3
Specialised Business Administration:
Transportation Management
2 3
Specialised Business Administration:
Tour Operating & Retail Travel Management
2 3
Personality Training III 1 1
First Selected Language * 2 2,5
Second Selected Language * 2 2,5
Weekly contact hours/Sum of ECTS 23 30
Semester IV H ECTS
Practical Training Semester
(22 weeks at 32 hours per week)
- 28
Practical Training Semester Coaching Seminar 2 2
Weekly contact hours/Sum of ECTS 2 30
Semester V H ECTS
Finance and Investment 2 3
Project Management 2 3
E-Tourism 2 2
Event Management 2 3
Meeting Industry Management 2 3
Tourism Product Development 2 3
Sustainable Tourism Development 2 3
First Selected Language * 2 2,5
Second Selected Language * 2 2,5
Bachelor Seminar and Bachelor Thesis I 1 5
Weekly contact hours/Sum of ECTS 19 30
Semester VI H ECTS
Controlling 2 3
Entrepreneurship 2 2
Destination Management 2 3
Cultural Tourism 2 3
Health and Spa Tourism 2 3
Sports Tourism 2 3
First Selected Language * 2 2,5
Second Selected Language * 2 2,5
Bachelor Seminar and Bachelor Thesis II 1 8
Weekly contact hours/Sum of ECTS 17 30
full-time
H = Weekly contact hours
ECTS = European Credit Transfer System
* Languages: Chinese, French, German, Italian, Russian, Spanish
Two languages have to be chosen for the entire Bachelor programme.
For any language group to be opened, a minimum of nine students is
necessary.
11. curriculum
Semester I H ECTS
Acccounting I 2 3
Principles of Management I 2 3
Marketing I 2 3
Software Applications I 2 2
Tourism and Leisure Management 2 3
International Tourism Markets 2 3
First Selected Language * 2 2,5
Second Language: English 2 2,5
Statistics I 1 2
Occupational Competence 6
Weekly contact hours/Sum of ECTS 17 30
Semester II H ECTS
Accounting II 2 3
Principles of Management II 2 3
Marketing II 2 3
Statistics II 2 3
Research Methods 2 3
Law I 2 2
Personality Training I 1 1
First Selected Language * 2 3
Second Language: English 1 2
Software Applications II 1 1
Occupational Competence 6
Weekly contact hours/Sum of ECTS 17 30
Semester III H ECTS
Managerial Accounting 2 3
Research Seminar 1 2
Academic writing 1 1
Law II 2 2
Micro Economics 2 3
First Selected Language * 2 3
Second Language: English 1 2
Specialised Business Administration: Hospitality
Management
2 3
Multi Channel Distribution Systems 2 2
Tourism Consumer Behaviour 2 2
Personality Training II 1 1
Occupational Competence 6
Weekly contact hours/Sum of ECTS 18 30
Semester IV H ECTS
Human Resources Management 2 3
Macro Economics 2 3
Marketing Research 2 3
Specialised Business Administration:
Transportation Management
2 3
Specialised Business Administration:
Tour Operating & Retail Travel Management
2 3
First Selected Language * 2 2,5
Second Language: English 1 1,5
E-Tourism 2 2
Personality Training III 1 1
Intercultural Competence 2 2
Occupational Competence 6
Weekly contact hours/Sum of ECTS 18 30
Semester V H ECTS
Bachelor Seminar and Bachelor Thesis I 1 5
Finance and Investment 2 3
First Selected Language * 2 3
Project Management 2 3
Cultural Tourism 2 3
Meeting Industry Management 2 3
Event Management 2 3
Sustainable Tourism Development 2 3
Occupational Competence 4
Weekly contact hours/Sum of ECTS 15 30
Semester VI H ECTS
Bachelor Seminar and Bachelor Thesis II 1 8
Controlling 2 3
Entrepreneurship 2 2
Tourism Product Development 2 3
Destination Management 2 3
Sports Tourism 2 3
Health and Spa Tourism 2 3
First Selected Language * 2 3
Occupational Competence 2
Weekly contact hours/Sum of ECTS 15 30
T: +43 2732 802 222
E: information@fh-krems.ac.at
Prospective STUDENT
Advisory Service
part-time
H = Weekly contact hours
ECTS = European Credit Transfer System
* Languages: Russian, Spanish
One language has to be chosen for the entire Bachelor programme.
For any language group to be opened, a minimum of nine students is
necessary.
12. CAREER PROSPECTS of OUR students
The programme paves the way for professional flexibility by
enabling students to acquire hands-on experience while they
are studying. Companies can assess potential employees in real
working conditions.
As a result, career prospects for graduates are excellent. The
demand for highly qualified experts with a profound academic
business education in the tourism industry can be described as
very favourable on a mid- and long-term basis.
The employment rate of graduates amounts to more than
98%.
RESEARCH ACTIVITIES
Research skills are required in any tourism sector on both the
academic and the industry level. That's why research at the IMC
University of Applied Sciences Krems is always applied research.
Bachelor theses or an optional involvement in ongoing research
projects are an excellent opportunity to establish industry
networks and raise one's own employability.
The IMC Career Center
The IMC Career Center serves the systematic development of
the IMC University of Applied Sciences network of companies
and organisations. It offers career services to students and
alumni. Another focus is the supervision of students before,
during and after their practical training (PTS – Bachelor) or
applied research and training (ARTS – Master) semesters. The
service centre's tasks are further: help with the organisation of
internships, implementation of the IMC Recruiting Fair – Career
Links, organising “On-Campus-Recruiting” as well as events and
company presentations. http://alumni.fh-krems.ac.at.
Top ranked
The IMC Krems has been ranked top among universities in
German-speaking countries for many years. Various surveys
confirm the excellent education at the Institution of Higher
Education. The CHE (Center for Rankings of Instititutions of
Higher Education in German-speaking countries) as well as the
European university ranking “U-Multirank” bestowed “BEST
GRADES” for the IMC Krems in the fields of study portfolio,
international alignment, quality of education and career
prospects. IMC graduates are very well accepted on the Austrian
and international employment markets.
SUCCESSFUL
The employment ra
15. onal way
50
26Degree programmes
German
English
98%
Employability of graduates
60%
40%
We offer English-language degree programmes
and the opportunity to work and study abroad.
International student body
different nations
Students from 50 different
nations give our university a
strong international flavour.
Why study at the IMC Krems?
Employability
An IMC Krems degree opens the door to long-term professional success.
Career prospects
IMC Krems students enjoy unique career opportunities in Austria and abroad.
Internships
Are a great opportunity to gain experience and make important business contacts.
Intensive support
Comprehensive support from administrative and academic staff helps students to
complete their degree in the minimum possible time.
Practical focus
The students can quickly become part of business operations – implementing their
knowledge in real-life projects, and benefiting from lecturers‘ expertise.
State-of-the-art infrastructure
Excellent facilities make for an outstanding learning environment.
International learning
Guest lecturers from around the world give the courses a strong international flavour.
International outlook
IMC Krems offers English-language degree programmes and the opportunity to work
and study abroad.
16. IMC University of Applied Sciences Krems
Piaristengasse 1
3500 Krems, Austria, Europe
Prospective Student Advisory Service
T: +43 02732 802 222
E: information@fh-krems.ac.at
I: www.fh-krems.ac.at
Accreditations / Quality Labels
IMC FACHHOCHSCHULE KREMS GMBH
EFMD
Version: 01/2015
