01.01 power point

217 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
217
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

01.01 power point

  1. 1. Hospitality and Tourism Course Orientation 1.01 Describe the basic content of the Hospitality and Tourismcourse as part of the Marketing Education program.
  2. 2. DISTINGUISH BETWEENPROGRAMS & COURSES
  3. 3. Programs & Courses Career-Technical Education: A program of study designed for meeting individual needs, interests, and abilities of each student while providing opportunities for gainful employment, advanced education, and practical life application.
  4. 4. Programs & Courses Marketing Education: A program of instruction designed to prepare students for entry level jobs, advancement in marketing and management careers, and/or for future studies in two-year technical/community colleges or four-year colleges or universities.
  5. 5. Programs & Courses Hospitality and Tourism A Marketing Education course designed for students interested in careers in travel, tourism, and recreation marketing.
  6. 6. Organization of the Marketing Education Program Program components Roles of program participants Competencies
  7. 7. PROGRAM COMPONENTS Classroom instruction Work-based learning strategiesCareer-Technical Education Student Organization (CTSO)
  8. 8. Roles of program participants Student Teacher Employer/Training Sponsor Parents/Guardians Advisory Committee School Administration
  9. 9. COMPETENCIESCOMPETENCY:The knowledge, skills,and/or attitudes necessaryfor performing certaintasks.
  10. 10. COMPETENCIESNational competency areas forMarketing Education: Economics Business, Management & Entrepreneurship Communications & Interpersonal Skills Professional Development
  11. 11. Objectives of theHospitality and Tourism course
  12. 12. Objectives1. To develop employability skills relative to the travel, tourism, and recreation industry2. To provide an understanding of the major factors that impact tourism3. To develop effective communications and customer relations skills
  13. 13. 4. To provide an understanding of destinations and destination marketing5. To understand the impact of technology on the travel, tourism, and recreation industry6. To understand the relationship between the segments of the travel, tourism, and recreation industry

×