Programs & Courses Career-Technical Education: A program of study designed for meeting individual needs, interests, and abilities of each student while providing opportunities for gainful employment, advanced education, and practical life application.
Programs & Courses Marketing Education: A program of instruction designed to prepare students for entry level jobs, advancement in marketing and management careers, and/or for future studies in two-year technical/community colleges or four-year colleges or universities.
Programs & Courses Hospitality and Tourism A Marketing Education course designed for students interested in careers in travel, tourism, and recreation marketing.
Organization of the Marketing Education Program Program components Roles of program participants Competencies
COMPETENCIESNational competency areas forMarketing Education: Economics Business, Management & Entrepreneurship Communications & Interpersonal Skills Professional Development
Objectives of theHospitality and Tourism course
Objectives1. To develop employability skills relative to the travel, tourism, and recreation industry2. To provide an understanding of the major factors that impact tourism3. To develop effective communications and customer relations skills
4. To provide an understanding of destinations and destination marketing5. To understand the impact of technology on the travel, tourism, and recreation industry6. To understand the relationship between the segments of the travel, tourism, and recreation industry